From play by play to plate by plate, celebrity athlete and former NFL quarterback Tony Romo has been named the new spokesperson for the iconic “Beef. It’s What’s For Dinner” brand, managed by the National Cattlemen’s Beef Association (NCBA) and funded by the Beef Checkoff. The new partnership, which was announced at the opening general session of the 2022 Cattle …
#CattleCon22 Lifts Off in Houston
There are more cowboy hats and boots in Houston than usual this week as thousands of cattle producers, industry partners and stakeholders have gathered for the 2022 Cattle Industry Convention & NCBA Trade Show. “This is the first time Houston has hosted convention,” said National Cattlemen’s Beef Association President Jerry Bohn of Kansas. “We’re going to have 5-6,000 people here …
NCBA 2021 Policy Update
2021 has been a busy year for the National Cattlemen’s Beef Association working for the nation’s one million cattle farmers and ranchers. Members of the NCBA policy team took some time to update reporters on wins and losses this year and where the industry stands going into 2022. Here are a few of the highlights: Ethan Lane, NCBA Vice President …
House Ag Committee Hearing on Livestock Industry
The House Agriculture Committee held a hearing Thursday to address the current state of the livestock industry, meat processing, production and supply. Among the witnesses testifying were Sen. Chuck Grassley (R-IA), Secretary of Agriculture Tom Vilsack, National Cattlemen’s Beef Association Vice President Todd Wilkinson of South Dakota, and François Léger of FPL Food, on behalf of the North American Meat …
Enogen Corn Could Increase Beef Producer Sustainability
A five percent increase in feed efficiency can not only help livestock producers save some money, it can also help increase their sustainability. Syngenta Seeds has found through research around the country that using Enogen corn for feed delivers an average 5% increase in feed efficiency, according to Chris Cook, Head, Enogen at Syngenta Seeds. “Potential feed efficiency gains of …
USDA Adopts Market Transparency Policies Backed by NCBA
The National Cattlemen’s Beef Association continues work toward and support policies that will help those working in all areas of the cattle industry. “There is no such thing as a silver bullet, one size fits all, policy solution to these issues. It’s going to have to be a multi-faceted broad approach where we kind of take little chunks out of …
NCBA Tackles Environmental Issues
The National Cattlemen’s Beef Association (NCBA) continues to advocate on behalf of cattle producers when it comes to environmental policies regarding climate change and the nation’s waterways. “At the end of the day it’s opposing overburdensome regulation of the cattle industry, and supporting the science,” said Scott Yager, NCBA chief environmental counsel. “Making sure we have good common strategy and …
Taxing Concerns for Cattle Producers
One of the biggest concerns of cattle producers meeting last week at the Cattle Industry Convention is the potential negative impact imposing new transfer taxes would have on them. “Everybody’s talking about it being a death tax, but it actually occurs on gifting as well,” said National Cattlemen’s Beef Association (NCBA) Vice President Todd Wilkinson of South Dakota. “If they …
Beef Checkoff Celebrates 35 Years
It was 1986 when the beef cattle industry came together in an effort to help itself as prices were plummeting and consumer demand was flagging. A rancher from Wacahoota, Florida by the name of Jo Ann Smith was named as the first chair of the newly formed Cattlemen’s Beef Board (CBB). Fast forward 35 years and today beef prices are …
Marty Smith Honored for Year as NCBA President
To say that Florida rancher Marty Smith had an unusual year as president of the National Cattlemen’s Beef Association is an understatement. “It was damn tough,” said Smith during an interview at the Cattle Industry Convention last week in Nashville. Smith was honored for his service to NCBA during the annual Board of Directors meeting, and he had the opportunity …