Training and encouraging advocates for the beef industry are what the Masters of Beef Advocacy and Trailblazers programs are all about and their excellence was honored at the Cattle Industry Convention and NCBA Trade Show last week in New Orleans.
Tucker Brown of Throckmorton, Texas, was honored as the 2022 Advocate of the Year for his creative use of storytelling across social media platforms, along with continuing his family’s legacy as a sixth-generation cattle rancher. This award, given annually by the NCBA’s Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes an outstanding beef advocate for success in engaging consumers who want to learn more about beef and raising cattle.
Listen to an interview with Tucker Brown here.
2023 CattleCon interview with Beef Advocate Tucker Brown (5:09)
The Trailblazers program, funded by the Beef Checkoff, was established in 2021 to identify, train, equip and empower the next generation of advocates in the beef community. Over the course of a year-long program, 10 elite advocates develop the necessary tools to facilitate quality conversations and help safeguard the work of producers, ranchers and cattle farmers across the United States.
The 2022 inaugural class of Trailblazers include Kacy Atkinson, Wyoming; Jonathan Black, West Virginia; Brianna Buseman, Nebraska; Haley Ammann-Ekstrom, Minnesota; Markie Hageman-Jones, California; Marya Haverkamp, Kansas; Natalie Jones, Nebraska; Shaye Koester, North Dakota; Sebastian Mejia Turcios, California; and Jaclyn Wilson, Nebraska.
Koester, pictured here at CattleCon, talks about the program and what she learned in this interview
2023 CattleCon interview with Shaye Koester, North Dakota (3:45)
2023 Cattle Industry Convention and NCBA Trade Show Photo Album