The Farm Cruise Will Take Place in Cozumel
Want to see what a Farm Cruise is like, check out the first one that made a splash earlier this year. Now it’s time to fill up the Mariner of the Seas which will take off from Galveston, TX and on to Cozumel.
The Farm Babe and Whet Travel are elated to announce The Farm Cruise, setting sail January 29 – February 2, 2026, round trip from Texas to Cozumel aboard Royal Caribbean’s stunning Mariner of the Seas.
Farm Cruise is a one of a kind experience, connecting leading ag influencers and ag producers in a unique cruise environment that’s ideal for networking, education, and entertainment, along with some exciting farm-centric experiences.
You can book your adventure here. Keep in touch on Facebook.
Secretary Rollins Concludes Trade Mission to Italy
During her visit, Secretary Rollins held a bilateral meeting with her Italian counterpart, Minister of Agriculture, Food Sovereignty, and Forests Francesco Lollobrigida and discussed the opportunities that President Trump’s America First agricultural trade agenda provides for U.S.-Italy relations.
Secretary Rollins also attended a dinner hosted by Minister Lollobrigida and met with more than 50 key Italian officials, leading agri-food industry stakeholders, and prominent representatives from farmers’ associations including meat, wine, dairy, and feed to discuss current successes and future opportunities for U.S.-Italy agricultural trade.
In addition to meeting with members of the Italian government and agricultural industry, Secretary Rollins met with key agricultural leaders at the United Nations. During her meeting with Director General of the UN’s Food and Agriculture Organization Qu Dongyu, Secretary Rollins reiterated the FAO’s Codex Alimentarius and International Plant Protection Convention (IPPC) must be a priority among member nations and remain science, data, and evidence driven in order to facilitate agricultural trade. She also met with Executive Director of the World Food Programme Cindy McCain to discuss the importance of America First priorities and strategize on the utilization of more U.S. grown agricultural commodities in the World Food Programme. In both meetings, the Secretary reiterated that programs that U.S. taxpayers help fund – including at the United Nations – should be in America’s national interest and should purchase their fair share of American commodities.
Industry Ag News 6/6
Performance Nutrition Expands Urea Phosphite Technology
Performance Nutrition has expanded its Prudent line of urea phosphite-based fertilizers with the commercial launch of two new products now available through Performance Nutrition’s distribution partners throughout the United States.
PRUDENT AG and PRUDENT SI expand upon Performance Nutrition’s urea phosphite technology platform that provides superior phosphite mobility for better root and foliar absorption, improved resilience and abiotic stress tolerance, and improved nitrogen and carbon assimilation for better biomass and increased yields.
Performance Nutrition’s urea phosphite technology achieves superior performance over potassium phosphite, largely due to the difference in ionic charges. Since the surfaces of plants have a net positive ionic charge, the like positive charge of the potassium ion found in potassium phosphite can limit its absorption in the plant and stunt root development and plant growth. With a net zero ionic charge, urea phosphite does not face this barrier, allowing for higher phosphorus uptake and efficacy.
All Performance Nutrition’s PRUDENT formulations increase stress tolerance and resilience in plants by delivering a readily available phosphite source for rapid plant response, stimulating key pathways that support natural defense mechanisms. With healthier plants, PRUDENT helps crops and turf retain more water to increase drought tolerance and withstand other challenging growing conditions.
Dr. Chris Underwood, Director of Innovation and Business Development for Performance Nutrition, says their products have long been popular with turf customers. “We’ve now expanded upon this proven technology to formulate PRUDENT AG specifically for row and specialty crop growers,” said Underwood. “The introduction of these two products helps round out our urea phosphite fertilizer offerings for field crop growers. This line-up also includes existing products such as PRUDENT RX, which blends our amino acids and chelated micronutrients technologies with our urea phosphite platform, as well as introducing higher levels of nutrients like nitrogen and nickel.”
Learn more in this interview with Underwood.
Interview with Dr. Chris Underwood, Performance Nutrition 8:52
DWFI Executive Director to Retire
The University of Nebraska has initiated a global search for the next Executive Director of the Daugherty Water for Food Global Institute (DWFI). After nearly a decade leading DWFI, Peter McCornick announced he will step down as executive director in August 2025 with plans to transition to a full-time faculty role in UNL’s Department of Biological Systems Engineering.
Established in 2010 through a landmark $50 million gift from the Robert B. Daugherty Charitable Foundation, DWFI was founded with a clear mission: to address the global challenge of achieving food security with less pressure on water resources through improved management of water in agricultural and food systems. Mr. Daugherty, founder of Valmont Industries, was deeply committed to the efficient and sustainable use of water in agriculture to feed a growing world population, a legacy the Institute continues to uphold.
Precision Ag News 6/5
Azotic® Technologies Names New CEO
Biological nitrogen fixation (BNF) company Azotic® Technologies Limited has named Sander Pabbruwee as CEO, effective April 1, as the company aims to accelerate its global commercial success.
“Azotic is not only the most cutting-edge business in biological nitrogen fixation, but also one of the most engaging in terms of what its technology platform offers, beyond merely nitrogen, to farmers and growers around the world,” says Pabbruwee.
In the seven years since the launch of Azotic’s debut BNF product, Envita®, in the United States, the company has grown sales every year since, with millions of crop acres treated. Envita has become the third most recognized biological brand by North American farmers, according to Stratus Ag Research. Added distributors across Europe, Africa and Asia, where the product is known as Encera™, and the registration and launch of new formulations from new production facilities in the UK, have reinforced the perception that Envita is the product to watch.
BarnTools Introduces BinTalk Pro at World Pork Expo
BarnTools is in Des Moines today at the World Pork Expo for the debut of BinTalk Pro, a next-generation feed monitoring system that delivers near real-time insights and comprehensive operational oversight for poultry and swine producers.
With updates every 15 minutes, 16 times more frequent than the industry standard, BinTalk Pro enables growers and integrators to detect issues as they develop and prevent costly feed interruptions before they impact production.
Powered by Smart Event Detection, BinTalk Pro goes beyond simple feed level monitoring to identify the critical moments that matter most. Using farm-tested algorithms, the system detects essential feed events and ensures alerts reach the right person for immediate action. The intuitive BarnTools app provides growers with real-time, actionable insights to support peak animal performance, while managers gain comprehensive visibility across all locations to drive smarter, faster operational decisions.
Unlike traditional sensors that provide delayed data and create monitoring blind spots, BinTalk Pro captures early signals of out-of-feed events – which research shows occur 4.4 times more frequently than total feed outages. With 80% of return on investment tied to catching these early warnings, producers gain the critical insights needed to act quickly and confidently.
To learn more about BinTalk Pro, download the product brochure, request a site assessment, or schedule a live demonstration, visit www.barntools.com.
Meet the BarnTools team at World Pork Expo Booth V310 in Des Moines June 4–5 to experience BinTalk Pro in action.
Watch a the BinTalk Pro demo video below:
Inspire PR Group Ranked in Top Ag PR Firms
Congrats to Inspire PR Group being named one of the top agriculture PR firms in the country, moving up to rank fourth on the O’Dwyer’s PR News annual list of Top Agricultural PR Firms.
“Our client-partners in agriculture lead the way in feeding those across the U.S. and worldwide, and theirs are the stories that must be told,” said Hinda Mitchell, founder and president of the female-owned agency based in central Ohio.

Meghann Winters-Rowe, a senior account manager at Inspire PR Group, was recognized with the 2025 Next Gen NAMA award
Other awards include:
– A five-part animated video series sharing how Ohio egg, chicken and turkey farmers protect the environment, A Closer Look: Ohio Poultry Farmers’ Commitments, produced in partnership with the Ohio Poultry Association and Ohio Soybean Association, won a national Best of NAMA Merit Award and a PRism Award from the Central Ohio Chapter of PRSA.
– Inspire was a national finalist at the Best of NAMA Awards for work with American Egg Board, American Dairy Association Mideast, Versova, Wayne-Sanderson Farms and the NC Mountain State Fair.
– Two finalists at the Best of NAMA Awards also took home PRism Awards in mid-May from PRSA Central Ohio—including the Shop Ohio Cheese campaign with the American Dairy Association Mideast and Versova’s 2023 Corporate Responsibility & Sustainability Report.
Inspire is ranked among the top 100 PR firms in the nation overall by O’Dwyer’s and also is 14th in Restaurant, 19th in Nonprofit and 33rd in Education PR Firms.