Cargill Elevate™ Offers Grain Marketing Solutions

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Cargill is offering farmers a new way to enhance profitability with Cargill Elevate™, featuring a mix of market insights, pricing solutions, world-class expertise, and access to robust farm management platforms. “Our grain representatives actively listen to farmers and understand that no two farmers have the exact same needs. Cargill’s industry-leading portfolio of pricing solutions empowers farmers to take charge and …

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Harnessing Ag Tech for Sustainable Ag

Cindy Zimmerman

As the agricultural landscape grapples with macro issues such as extreme weather, economic pressures, and evolving consumer demands, growers are compelled to not only prepare for challenges but also adapt their entire business models. Harnessing Ag Tech for Sustainable Ag was the title of a panel at the recent VISION Conference that explored how cutting-edge agricultural technology serves as a …

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Amazon Web Services Supports VISION

Cindy Zimmerman

Cross-Industry Insights: Accelerating Ag Tech Advancement and Adoption was the title of one of the panels at the recent VISION Conference, taking a look at how different industries might be addressing challenges parallel to those in agriculture. Ram Devarajulu, Cambridge Consultants, moderated the panel which included Ron Osborne, Amazon Web Services (AWS); Cassie Edgar, McKee Voorhees & Sease PLC; and …

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AgGateway Part of VISION Conversations

Cindy Zimmerman

AgGateway is one of the organizations that supports the work of the VISION Conference because CEO Brent Kemp says its important for them to be involved in conversations about interoperability and ag tech adoption. “The conversations have been great, the networking is outstanding, the panel discussions have been particularly insightful,” said Kemp about the conference this year. “Sparking the discussion, …

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AquaSpy Shares Ag Tech VISION

Cindy Zimmerman

AquaSpy is a small company with a big vision for the future of ag tech. Kathleen Glass is Vice President of Marketing for AquaSpy, which is a soil moisture monitoring company based in California, and also one of the main sponsors of the VISION Conference and Women in Ag Tech (WiAT), as well as one of the founding members of …

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Revolutionizing Ag Tech Adoption

Cindy Zimmerman

Increasing adoption of new technology was a recurring theme at the VISION Conference last week in Glendale, AZ. The first panel at the event delved into some of the strategies and success stories on proving ROI to farmers in ways that encourage ag tech adoption. Vonnie Estes, Vice President of Innovation for the International Fresh Produce Association, moderated the panel …

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VISION Conference Wraps With Optimism for Ag Tech

Cindy Zimmerman

The second day of the VISION Conference carried just as much energy as the first and attendees were just as engaged and eager to participate. Jennifer Goldston, president and founder of AgTech PR set the stage for the day by talking about messaging and comparing the issues of today with the issues being addressed in the industry and general media …

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Infusing Ag Tech Into the Future

Cindy Zimmerman

“Ag tech is the driver for all agriculture going forward,” declared VISION Conference keynote speaker Brian Lutz with Corteva Agriscience. However, when it comes to agricultural technology, there is a difference between solutions on the farm and the enabling technology that makes those solutions possible. Lutz, who is VP of Agricultural Solutions for Corteva, explained the difference by comparing tractors …

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Women in Ag Tech Meet Up at VISION

Cindy Zimmerman

The fledgling Women in Ag Tech (WiAT) organization held its second in-person meeting ever prior to the opening of the VISION Conference in Glendale, Arizona this week. While the group of women meeting was a bit smaller than the first meeting last year at Tech Hub LIVE, they are mighty, brilliant, and filled with enthusiasm to grow the ag tech …

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VISION Keynote Offers Ag Tech Adoption Outlook

Cindy Zimmerman

The keynote speaker for this year’s VISION Conference kicked off the event by providing some insights to ag technology executives about the future of the industry. As an agricultural technology specialist with McKinsey & Company, Vasanth Ganesan is super excited about ag tech but recognizes some of the trends and challenges the industry is facing. “The adoption of technology has …

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