Good Times are Rolling at #CattleCon23

Cindy Zimmerman Leave a Comment

Nearly 7,000 cattle producers, industry partners and stakeholders have gathered in New Orleans this week for the 2023 Cattle Industry Convention & NCBA Trade Show with the first general session on stage Wednesday afternoon. This year’s event kicked off with Franki Moscato, winner of the 10th Annual NCBA National Anthem Contest, singing the “Star-Spangled Banner.” Buzz Brainard, host of Music …

Audio, Beef, Beef Checkoff, Cattle Industry Conference, NCBA

Time to Get Jazzed for #CattleCon23

Cindy Zimmerman Leave a Comment

The streets of New Orleans will be filled with cowboy boots this week as thousands of cattle producers from around the country visit to attend the 2023 Cattle Industry Convention and NCBA Trade Show. “This is the 125th anniversary of NCBA and the Cattle Industry Convention, so we’re excited to be celebrating that,” said NCBA Executive Director of Meetings and …

Audio, Beef, Beef Checkoff, Cattle Industry Conference, NCBA

RIP Cowboy Poet Baxter Black

Chuck Zimmerman

Baxter Black, nationally popular cowboy poet, storyteller, and comedian died June 10 at the age of 77. I had the pleasure of meeting Baxter in 2007 when he was working with the Beef Checkoff on radio spots and he would entertain at the Beef Board dinners during the annual meetings. He was the real deal, a rodeo cowboy and and …

Audio, Beef, Beef Checkoff, people

Trailblazers and Beef Advocates

Cindy Zimmerman

Speaking of beef, Markie Hageman was selected as the 2021 Beef Advocate of the Year and also named as one of the very first industry Trailblazers. The Advocate of the Year award, given by the Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes one outstanding beef advocate for their efforts in educating consumers about cattle and beef. Hageman was …

AgWired Animal, Animal Agriculture, Audio, Beef, Beef Checkoff, Cattle Industry Conference

Tony Romo to Speak for Beef

Cindy Zimmerman

From play by play to plate by plate, celebrity athlete and former NFL quarterback Tony Romo has been named the new spokesperson for the iconic “Beef. It’s What’s For Dinner” brand, managed by the National Cattlemen’s Beef Association (NCBA) and funded by the Beef Checkoff. The new partnership, which was announced at the opening general session of the 2022 Cattle …

AgWired Animal, Animal Agriculture, Audio, Beef, Beef Checkoff, Cattle Industry Conference, Food, NCBA

Beef Checkoff Celebrates 35 Years

Cindy Zimmerman

It was 1986 when the beef cattle industry came together in an effort to help itself as prices were plummeting and consumer demand was flagging. A rancher from Wacahoota, Florida by the name of Jo Ann Smith was named as the first chair of the newly formed Cattlemen’s Beef Board (CBB). Fast forward 35 years and today beef prices are …

AgWired Animal, Animal Agriculture, Audio, Beef, Beef Checkoff, Cattle Industry Conference, Video

NCBA Announces 2021 Beef Quality Assurance Award Winners

Cindy Zimmerman

The National Cattlemen’s Beef Association announced the winners of its 2021 Beef Quality Assurance (BQA) Awards, sponsored by Cargill, during the final general session of the 2021 Cattle Industry Convention and NCBA Trade Show this week in Nashville. The National BQA Awards annually recognize outstanding beef and dairy producers, marketers, and educators. Winners not only demonstrate high-quality animal care and …

AgWired Animal, Animal Agriculture, Animal Health, Audio, Beef, Beef Checkoff, Cattle Industry Conference, NCBA

#CattleCon21 is Tuning in to Tennessee

Cindy Zimmerman

Thousands of cattlemen and women are heading to Nashville this week for a late but promising to be great 2021 Cattle Industry Convention and NCBA Trade Show. The National Cattlemen’s Beef Association (NCBA) made the decision to move the event from its normal winter months time to the summer so it could be live and in-person and that decision has …

Audio, Beef, Beef Checkoff, Cattle Industry Conference, Livestock, NCBA

Beef Drool Log Returns for the Holidays

Carrie Muehling

Fans of the Hallmark Channel can look for the return of the popular Beef Drool Log as they watch holiday movies throughout the month December. The successful online video from last year is now also a 15-second television advertisement. “The stars have kind of aligned for us,” said Alisa Harrison with the National Cattlemen’s Beef Association, a contractor with the …

Animal Agriculture, Audio, Beef, Beef Checkoff, Meat, NAFB, NCBA

New NCBA President Follows His Mother’s Footsteps

Cindy Zimmerman

Fifth-generation Florida rancher Marty Smith was elected president of the National Cattlemen’s Beef Association (NCBA) at the annual Cattle Industry Convention last week, following in the footsteps of his mother Jo Ann Smith, who served as president of the organization in 1985. The Smith family is pictured here with Jo Ann on Marty’s left. “It’s a tremendous honor to lead …

Audio, Beef, Beef Checkoff, Cattle Industry Conference, NCBA