The 2026 Agri-Marketing Conference is coming up next week. For a preview I talked with conference chair, David Jones, Bader Rutter. We run through a variety of questions about the theme for the conference, keynote speakers, best of NAMA, Connection Point, breakouts, awards and student competition. As the theme says, people are Hungry For More. Of course you can still …
ZimmCast 758 – All About ZimmComm
Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. In this episode the tables have been turned. We thought it would be fun for Laura McNamara, one of our very early freelancers, to interview Cindy and me, about the how, what and why we created ZimmComm and all its elements. We’ve had people ask about this over the years, but …
ZimmCast 754 – Roadrunner Marketing Launched in Fall
Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. We’ll have a final ZimmCast podcast at the end of the year. But in the meantime… I’m sharing an interview with Josh Turney, founder of Rooster and Roadrunner. I did ask if he’ll be starting another bird name company soon. You’ll have to listen to hear his answer. Roadrunner just recently …
My Last MOJO
Yes. MOJO. Mobile Journalism Kit, whatever. I’ve had multiple ones over the years. This picture is the one I’ve been traveling with for many years of late. I’ve actually worn one of them out and replaced it by Think Tank Photo. But before then I had a larger one for two camera bodies and multiple lens. That was back in …
ZimmCast 753 – AdFarm 2025 AgIntel Index Report
Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. In this episode I’m going to share an interview with Matt Weeks, AgIntel Lead at AdFarm. We discuss the inaugural AgIntel Index Report. This will be a yearly report that dives into the trends and insights dominating the conversation in agriculture. This is information that matters to agri-marketers and ag leaders. …
ZimmCast 752 – Farm Journal Ad Insights
Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. In this episode you’ll learn all about Farm Journal’s new Ad Insight tool which is new to the agrimarketing industry. It’s a first for a digital advertising analytics solution. Talking with me is Prescott Shibles, Farm Journal CEO. Farm Journal has launched a new ad insights tool, which is the agriculture …
The Farm Cruise Will Take Place in Cozumel
Want to see what a Farm Cruise is like, check out the first one that made a splash earlier this year. Now it’s time to fill up the Mariner of the Seas which will take off from Galveston, TX and on to Cozumel. The Farm Babe and Whet Travel are elated to announce The Farm Cruise, setting sail January 29 …
Time To Register for NAMA Palooza
I’m all signed up to go to Kansas City this spring for the 2025 NAMA Agri-Marketing Conference! I can’t wait to join my fellow agri-marketers for this incredible event. Join me! The NAMAPalooza will take place at the Sheraton Crown Center Hotel, 2345 McGee, Kansas City, Missouri. Get registered if you haven’t yet. The hotel cutoff is March 17, 2025. …
Bid on Beef Auction Platform Launched
A new kind of auction platform for beef sales was launched this month. On June 1, CK6 Consulting and Texas Beefhouse launched Bid on Beef, the vision of Chris Earl, owner of Reverse Rocking R Ranch and CK6 Consulting in New Mexico. Working with beef cattle producers across the nation, CK6 Consulting has conducted $150 million in sales through price …
Central Stockyards Prepares for Canadian Expansion
Central Stockyards, LLC, a livestock marketing service that hosts the weekly Fed Cattle Exchange, has expanded its team and is preparing for the addition of Canadian feedyard and packer participation in its weekly sales. Brent Difley has been named Business Development Director for Canada. In this role, he will be responsible for working with Canadian feedyards and packers to market …