RFA Ethanol Podcast

ZimmCast 710 – Agri-Marketing Conference Preview

Chuck Zimmerman

Hello and welcome to the ZimmCast. The 2023 Agri-Marketing Conference is approaching fast. You can still register right here. And in this episode you can hear a comprehensive preview of the conference from Vice Chair, Lori Kruger, Signal Theory. In 2004 Cindy and I announced the start of ZimmComm at the conference which means we’re starting our 20th year!! It …

Advertising, Ag Groups, Agencies, Agribusiness, Audio, Marketing, NAMA, ZimmCast

ZimmCast 690 – From the 2022 Agri-Marketing Conference

Chuck Zimmerman

Hello and welcome to the ZimmCast. The topic of this episode is the 2022 Agri-Marketing Conference which took place last week. Besides exhibiting in the Connection Point I was also taking photos for NAMA, over 500 of them, which you can find in our online album. Just click on the Flickr icon on AgWired.com or AgNewsWire.com to view and share. …

Advertising, Agencies, Agribusiness, Audio, Marketing, Media, NAMA, ZimmCast

NAMA Names Next Gen Winners

Cindy Zimmerman

The National Agri-Marketing Association (NAMA) has named the winners of the Next Gen NAMA Award who will be honored at the 2022 Agri-Marketing Conference, April 6-8 in Kansas City. This award was developed to celebrate the next generation of leaders. Honorees are nominated from within their company or through chapter or national leadership. The recipients for 2022 are: Rachel Peabody, …

Advertising, Ag Groups, Agencies, NAMA

ZimmCast 653 – Wrap-up of #NAMA20 Conference

Chuck Zimmerman

Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing. The #NAMA20 is a wrap and it was a great show. If you are registered you can still go back and watch presentations. You can also still visit the Connection Point and say hi to those …

Advertising, Agencies, Agribusiness, Audio, Media, NAMA, ZimmCast

NAMA #COVID19 Feedback Survey Results

Chuck Zimmerman

The National Agri-Marketing Association just completed a simple survey of members with questions about their plans/intentions for the coming quarters of the year as well as the rest of the year as a whole. I thought they had great participation with 212 respondents. Here are a couple of the questions with tidbits from the results. You can see the full …

Advertising, Ag Groups, Agencies, Agribusiness, Marketing, Media, NAMA, Podcasts, Public Relations

The Rebrand of AgNewsWire as Ag’s Virtual Newsroom

Jamie Johansen

We would like to introduce AgNewsWire as Agriculture’s Virtual Newsroom for organizations and companies to efficiently distribute materials such as photos and audio to media and other interested parties. “Content is king in today’s world and getting it out quickly to as many places as possible is the best way for a company or organization to amplify their message, whether …

Advertising, Agribusiness, Marketing, ZimmComm Announcement

Meet the Speakers of AgCatalyst

Jamie Johansen

The brightest minds in social media, marketing, agriculture and food production will soon come together for AgCatalyst November 1-2 in Minneapolis, MN to spark conversations and lead the advancement of agriculture in North America. Keynote speakers include: – Jay Baer, President, Convince and Convert – Jay Baer is a renowned business strategist, keynote speaker and The New York Times best-selling …

Advertising, Agribusiness, Marketing

AgriLabs Selects Meyocks for Branding, Marketing

Jamie Johansen

AgriLabs has selected Meyocks for branding and marketing communications services after an agency review. “Meyocks brings proven integrated marketing expertise that will help AgriLabs build a strong strategy and communications platform,” says Sean O’Hare, executive vice president for AgriLabs. “We’re excited about Meyocks’ potential to deliver innovative work that will resonate with our customers and help us stand out in …

Advertising, Agribusiness, Marketing

Feeding America PSA Featuring Voice of Julianne Moore

Jamie Johansen

Feeding America has partnered with the Ad Council and McCann New York to launch new public service advertisements (PSAs) designed to raise awareness about child hunger in the United States. Featuring the voice of Julianne Moore, who volunteered her time and talent, the PSAs call upon Americans to help children facing hunger in America by supporting the Feeding America nationwide …

Advertising, Ag Groups, Food

Where Does the Money Go?

Kelly Marshall

HumaneWatch.Org, a project of the non-profit Center for Consumer Freedom, is releasing a commercial on the Fox News Channel this week.  The spot comes out hard against the Humane Society of the United States (HSUS) for their inaccurate advertising and use of donated funds. Using a compilation of HSUS’s own commercials, the new advertisement highlights the juxtaposition of using dogs …

Advertising, Animal Activists, Video