broadhead Acquires Filament

Chuck Zimmerman

broadhead has acquired Filament which makes it one of the nation’s largest agencies serving industry-leading food and agriculture clients. broadhead, an employee-owned, data-driven, creative agency powering brands that transform how we eat, move and live, has acquired Filament, a Madison, Wisconsin-based agency specializing in production and recreational agriculture. With a segment-leading client portfolio, Filament has a strong history in helping …


2023 NAMA Fall Conference

Chuck Zimmerman

The 2023 NAMA Fall Conference is off to a great start with an ag tour of some very diversified farmers. You can find the schedule online. In our virtual ag newsroom on AgNewsWire you will find award winner remarks and interviews. 2023 NAMA Fall Conference Ag Tour Photo Album 2023 NAMA Fall Conference Photo Album

Agencies, Agribusiness, Media, NAMA

NAMA 2023 Professional Development Awards of Excellence

Chuck Zimmerman

The National Agri-Marketing Association (NAMA) is pleased to announce three marketing and agricultural leaders as winners of the 2023 Professional Development Awards of Excellence. The NAMA Professional Development Awards of Excellence honor members of the organization based on outstanding achievement in each of the Professional Development Areas. The awards will be presented in conjunction with the NAMA Fall Conference, October …

Ag Groups, Agencies, Agribusiness, Media, NAMA

Agricultural Relations Council Golden ARC Awards

Cindy Zimmerman

The Agricultural Relations Council met last week in Des Moines and (ARC) inducted two members into the Agricultural Public Relations Hall of Fame during the Golden ARC Awards Banquet. The new members are Janice Person, Grounded Communications CEO/founder and Deron Johnson, Curious Plot executive vice president, chief brand & culture officer. This award is given to agricultural public relations professionals …

Ag Groups, Agencies, Agribusiness, ARC, Public Relations

#NAMA23 Wrap Up

Cindy Zimmerman

The 2023 Agri-Marketing Conference in St. Louis last week was a great success with nearly 900 attending and about 200 of those first timers. The Student Marketing Competition had 25 student chapters competing with the final winner being the New Mexico State University student chapter. More than 50 Best of NAMA awards were presented this year, including: Best of Show …

Ag Groups, Agencies, Agribusiness, Audio, NAMA

ZimmCast 710 – Agri-Marketing Conference Preview

Chuck Zimmerman

Hello and welcome to the ZimmCast. The 2023 Agri-Marketing Conference is approaching fast. You can still register right here. And in this episode you can hear a comprehensive preview of the conference from Vice Chair, Lori Kruger, Signal Theory. In 2004 Cindy and I announced the start of ZimmComm at the conference which means we’re starting our 20th year!! It …

Advertising, Ag Groups, Agencies, Agribusiness, Audio, Marketing, NAMA, ZimmCast

Congratulations to NAMA 2022 PDA Award Winners

Chuck Zimmerman

During the 2022 NAMA Fall Conference the winners of the organization’s Professional Development Awards of Excellence are presented their awards. In the photo is Lori Hallowell, Bader Rutter, who received the PDA for Public Relations. Presenting are NAMA President, Deron Johnson, Curious Plot and Don Tourte, Farm Progress, the sponsor of the awards. Lori made remarks after receiving her award …

Agencies, Audio, Marketing, NAMA, Public Relations

ZimmCast 695 – Preview of 2022 Ag Media Summit

Chuck Zimmerman

Hello and welcome to the ZimmCast. This will be episode 695 of the ZimmCast. I’d love any feedback you want to give. Do you like the format? What would change? What topics or speakers would you like to hear? Message me and I really appreciate it. In just over a week the annual Ag Media Summit will take place in …

AAEA, Ag Groups, Ag Media Summit, Agencies, Agribusiness, Audio, LPC, Media, ZimmCast

Greg Nickerson Joins Ag PR Hall of Fame

Cindy Zimmerman

Bader Rutter chairman and former CEO Greg Nickerson has joined a distinguished group of agricultural public relations professionals as the newest member of the Agricultural Public Relations Hall of Fame, sponsored by AgriMarketing Magazine. The award was presented during the ARC Annual Meeting, held June 21-23, in Milwaukee. The largest advertising agency in Wisconsin and the largest agricultural marketing agency …

Agencies, Agribusiness, ARC

Congrats to #ARCinMKE Winners

Cindy Zimmerman

The Agricultural Relations Council (ARC) 2022 Golden ARC Awards winners were announced last week in Milwaukee, during the group’s annual meeting. MorganMyers won the Golden ARC de Excellence Award – the contest’s best all-around entry in the campaigns division – for its “The SCN Coalition: Battling A Bug to Improve America’s Soybean Profitability and Sustainability” entry in the PR Campaigns …

Ag Groups, Agencies, ARC, Public Relations