A new survey by MorganMyers delves into where farmers, ranchers, and agricultural retailers are when it comes to use of AI – artificial intelligence, that is, not the other AI that livestock producers have been using for decades.

The ag marketing and PR firm asked whether and how they are using AI, where they see value, where improvements are needed and whether they trust the results. The findings have been compiled into a new report that offers a closer look at how agriculture is approaching AI today and where it may be headed next.

What they found is, AI adoption on the farm at this point is meaningful, but experimental.

MorganMyers’ 2026 survey found 75% of farmers and ranchers have used AI tools like ChatGPT or Gemini to support their operations, and nearly half of that group uses those tools weekly or more. That suggests agriculture — like much of the broader workforce — is in an experimental phase of adoption.

Other key findings include:
– General-purpose AI outpaces ag-platform AI, suggesting awareness, availability and workflow-fit remain barriers.
– AI adoption is uneven by segment: Dairy producers, younger farmers (under 35) and larger operations are the highest users. – Lower adoption clusters among smaller operations, older farmers (51 and older) and row-crop producers.
– Farmer and rancher use of AI can largely be classified as practical and business oriented.
– AI is viewed as promising but unproven. Perceived value of AI is high, but so is distrust and skepticism.
– Retailers are more cautious than farmers, lagging in adoption, value and trust — and less likely to recommend AI tools in the near term.
– Proof, transparency and human validation will be needed to build trust in AI among farmers, ranchers and retailers.

Read the report here.