The executive committee of the National Cattlemen’s Beef Association (NCBA) approved the organization’s 2022 policy priorities this week during the 2022 Cattle Industry Convention and NCBA Trade Show, with an emphasis on strengthening the economic, environmental and social sustainability of the cattle industry. The 2022 priorities include: Improving market leverage and opportunities through increased access to market data and risk …
Beef Supply Challenges in a Post-Covid World
Managing the costs associated with changes happening in the beef supply chain may result in a shift of the historical live cattle and retail beef price ratio, according to a new RaboResearch report, “Beef Supply in a Post-Covid World.” “While a cattle producer has little or no control over what happens in the beef supply chain post-harvest, it will be …
Tony Romo to Speak for Beef
From play by play to plate by plate, celebrity athlete and former NFL quarterback Tony Romo has been named the new spokesperson for the iconic “Beef. It’s What’s For Dinner” brand, managed by the National Cattlemen’s Beef Association (NCBA) and funded by the Beef Checkoff. The new partnership, which was announced at the opening general session of the 2022 Cattle …
#CattleCon22 Lifts Off in Houston
There are more cowboy hats and boots in Houston than usual this week as thousands of cattle producers, industry partners and stakeholders have gathered for the 2022 Cattle Industry Convention & NCBA Trade Show. “This is the first time Houston has hosted convention,” said National Cattlemen’s Beef Association President Jerry Bohn of Kansas. “We’re going to have 5-6,000 people here …
Broadband is Vital for Farming Future VISION
One of the big takeaways at the recent VISION Conference was that broadband access in the countryside is imperative for the future of regenerative agriculture, automation, connectivity, and transparency in the food supply chain. The United Soybean Board sponsors the conference because innovation and technology play a major role in the soybean checkoff strategic plan. North Dakota farmer Jay Myers, …
2022 Biodiesel Conference Ends an Era
The 2022 National Biodiesel Conference was the last one that will be held going forward with the official name change for the biodiesel board now being Clean Fuels Alliance America, or just Clean Fuels for short. “Next year for our 20th conference it will be rebranded in keeping with the organization’s new name,” said Clean Fuels CEO Donnell Rehagen at …
Farm Journal Announces The Carbon Council
Farm Journal has announced the formation of The Carbon Council, which includes eight farmers and ranchers who actively participate in and advocate for carbon-related programs. Members of The Carbon Council include: Rick Clark, Williamsport, Ind. Meredith Ellis, Rosston, Texas Lukas Fricke, Ulysses, Neb. P.J. Haynie, Reedville, Va. Trey Hill, Rock Hall, Md. Mitchell Hora, Washington, Iowa Kyle Mehmen, Plainfield, Iowa …
AEM Panelists Share Views on Precision at VISION
Representatives from three of the largest farm equipment manufacturers shared their views on the precision vision for the future at the The 2022 VISION Conference last week in Phoenix, Arizona. The panel was organized by the Association of Equipment Manufacturers (AEM) and focused on the role that OEMs have in helping agriculture be more sustainable. “Our job is to make …
SIMPAS-applied Solutions Adds First Liquid Formulation
AMVAC® announces its iNvigorate® Biological is the first liquid product available for application using the SIMPAS® system on corn and soybeans. iNvigorate – developed by Agrinos®, now an American Vanguard® Company – is part of AMVAC’s expanding line of biological and Green Solutions products. iNvigorate creates a highly productive microbial community when applied to the soil, assisting in nutrient uptake, …
UPFIELD GROUP Announces New Vice President
The UPFIELD GROUP, owners of Cooler Management, are pleased to announce their new Vice President of Corporate Partnerships, Melissa Malcolm-Cullison. Malcolm-Cullison most recently served as Director, National Sales and Field Marketing at the Milk Processors Education program (MilkPEP), responsible for the national got milk? campaign. In this previous role for 12 years, she oversaw industry relations, retail partnerships and the …