Cotton Trust Protocol Grows Sustainability
The U.S. cotton industry’s voluntary sustainability program has achieved significant success in just five years, according to an update from the National Cotton Council at recent Beltwide Cotton Conferences.
Marjory Walker, Vice President of Council Operations, says the U.S. Cotton Trust Protocol has grown rapidly since it launched in July 2020. “We actually have 2,500 global members representing 25 brands in 26 countries,” said . “We have 2,800 mills and manufacturers. We’ve had a 14% increase in our grower enrollment. We encompass 2.58 million acres. So that is quite an accomplishment for a little five-year-old program.”
The program released its 2024/25 Annual Report in November showed how grower members have achieved meaningful gains across all six of its sustainability metrics against a 2015 baseline.Walker says the program is voluntary for growers looking for a way to enhance their revenue and it’s also a supply chain traceability program for brands. “Brands and retailers are looking for a way to deal with EU legislation and U.S. legislation like the Forced Labor Act. So if you trace your cotton through the supply chain through the trust protocol, then you have a no-risk situation. Basically, if you source U.S. cotton, it’s no risk.”
Learn more in this interview:
Marjory Walker, Cotton Trust Protocol - interview 3:44
2026 National Ag Day
The Agriculture Council of America (ACA) is proud to announce the celebration of National Ag Day on March 24, 2026. This annual event recognizes and celebrates the abundance provided by agriculture, acknowledging the essential role it plays in our daily lives.
Theme: “Agriculture: Together We Grow: Celebrating 250 Years of Progress in Agriculture”
This year’s theme emphasizes the collaborative efforts of farmers, ranchers, and all stakeholders in the agricultural sector who work tirelessly to provide safe, abundant, and affordable products and also recognizes 250 years of progress.
A series of events are scheduled in Washington, D.C., and virtually to mark this significant day:
Ag Day Virtual Event: At 9:00 a.m., a live stream of events from the U.S. Department of Agriculture (USDA) will be available. Details and registration can be found at https://www.agday.org/2026events.
Ag Day at USDA: From 8:30 to Noon at the USDA Whitten Patio, attendees will hear from invited speakers, including the Secretary of Agriculture, view winning essay contest videos, and participate in a student panel discussion as well as a discussion of commodity group leaders. Zippy Duvall from the Farm Bureau is also scheduled to speak. Registration details are available at https://www.agday.org/2026events.
A Taste of Agriculture Reception: An evening event from 5:30 p.m. to 7:00 p.m. will be held in the Kennedy Caucus Room, SR-325, Russell Senate Office Building, 2 Constitution Ave NE, Washington, DC 20002. Interested participants can register at https://www.agday.org/2026events.
Get Involved:
Organizations can get involved by sponsoring National Ag Day. Details are available at https://www.agday.org/sponsorship-2026.
Animal Ag News 1/26
Congress Devastates Supporters as it Punts on E15
It’s just too much for National Corn Growers Association President Jed Bower of Ohio. “Corn growers are disgusted, disappointed and disillusioned that after spending years of calling for passage of E15, Congress has again punted, and it has done so in a spectacularly weak and offensive way,” said Bower.
Renewable Fuels Association President and CEO Geoff Cooper says the decision to create this council was made by House leadership. “The idea is they’re going to keep working on these issues for the next month with the goal of having legislation ready to consider by February 25,” said Cooper, noting that year-round E15 approval costs nothing and would help farmers who are facing the worst economic crisis in almost 50 years.
“And they need real solutions right now. They don’t need more foot dragging, don’t need more debate. We don’t need a council. We don’t need more study on this issue. We just need to get this bill done,” said Cooper. “So we’re just extremely frustrated with the way this played out this week and I hope I’m wrong, but I just don’t have high hopes for the process that this council is going to undertake.”
Listen to Cooper’s comments here:
RFA CEO Geoff Cooper 4:14
The new “Rural Domestic Energy Council” that Congress has created instead of taking action has a deadline of February 25 to come up with a plan – with is right in the middle of the Renewable Fuels Association’s National Ethanol Conference in Orlando next month. In this edition of The Ethanol Report, RFA president and CEO Geoff Cooper discusses how the E15 compromise in Congress fell apart and how the industry will move forward at the NEC.
Ethanol Report 1-23-26 21:01Alltech Harvest Analysis 2025
Alltech, a global leader in in the agriculture industry, hosted a live broadcast, “From Field to Feed: 2025 Crop and Mycotoxin Analysis”, streamed live from Alltech’s headquarters in Lexington, Kentucky, U.S. on Jan. 15, 2026, and is now available to watch on demand. During the broadcast, the panel of experts shared timely insights into this year’s harvest conditions and emerging mycotoxin risk. Left to Right: Janella Hurst (Moderator), Global Head of Marketing (Nutrition), Alltech Technology Group, Dr. Jan Dutton, CEO, Prescient Weather Ltd. and ClimBiz Ltd.; Dr. Max Hawkins, Global Technical Support, Alltech Technology Group; and Dr. Alexandros Yiannikouris, Research Group Director, Alltech.
For some highlights you can also listen to an interview I conducted with Dr. Max Hawkins who provides an overview and especially for the United States.
Interview with Dr. Max Hawkins (11:02)
Listen to the live broadcast here:
From Field to Feed: 2025 Crop Mycotoxin Analysis (56:07)
Industry Ag News 1/20
Breeding Cotton for Jassid Resistance
The cotton jassid is a brand new pest for U.S. cotton growers but India has been dealing with it for years, which makes that country a good source for ways to control it, including plant breeding.
Roy Cantrell, Wheelertex Consulting, has spent the past ten years consulting in India and he shared some of his insights at the recent Beltwide Cotton Improvement Conference. “So we’ve been seeing over the last decade a real decrease in effectiveness of insecticide applications, the insects developing resistant to chemicals that are used repeatedly. So seed companies like the one I work with, are developing genetic resistance. It’s not biotech, it’s not GMO, it’s through breeding.”
Cantrell says they have been successful in developing resistant seed for the farmer in India. “And so I’m confident that that can occur in the U.S.(but) it’s not going to be quick,” he said.
Learn more in this interview from Beltwide.
Roy Cantrell, Wheelertex Consulting - interview 4:55
ZimmCast 755 – Beltwide Cotton Conferences
Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.
Part of December into January was a little rough for the ZimmComm Team. Between some bugs going around to two short trips to see family. But now all’s well and it’s time for a new episode.
In December we posted some “Oh the places we’ve been!” details. We started in the new year by curtailing our business travel after over 20 years and nearly 900 events around the world. Interestingly, of all the states and countries we traveled to the state with the most events has been Missouri at 112.
Now here in January we actually are able to continue doing photos and interviews and virtual newsrooms for several of our long time clients. How are we making that happen? Well, we’re retaining the services of others to do the on-site work while we do the posting and distribution at ZimmComm World Headquarters.
We’re really happy to announced that two of the first events in 2026 will be handled for us on-site by Laura McNamara, one of our very first freelancers back in 2007-2008. She graduated from Mizzou and covered many events for us at that time. She’s been around the world and has evolved as a top-notch photographer.
The first event of 2026 that Laura worked with for us was the Beltwide Cotton Conferences which were held in San Antonio. This young lady did interviews at a technical conference on cotton like she’s been a farm broadcaster her whole life! Coming up next will be the Crop Insurance and Reinsurance Bureau Annual Meeting in Indian Wells, CA in early February.
So, in this ZimmCast I’m going to share a couple of the interviews Laura did.
First is an interview with Marjory Walker, National Cotton Council on Seizing Opportunities for U.S. Cotton.
Following up is an interview with Hank Jones, a Louisiana conference coordinator, with a Consultants Conference recap of the presentations.
Listen to the episode here:
ZimmCast 755 - Beltwide Cotton Conferences (14:41)
That’s the ZimmCast for now. If you have some exciting news in the agrimarketing world, feel free to contact me for the next episode. Just email Chuck at chuck@zimmcomm.biz.
We hope you enjoyed it and thank you for listening.
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