The 2020 Cattle Industry Summer Business Meeting is taking place in Denver, CO. Committees will be meeting to provide direction for the organizations that participate which include the National Cattlemen’s Beef Association, Cattlemen’s Beef Promotion & Research Board, American National CattleWomen, Inc. and the National Cattlemen’s Foundation. We have created a virtual ag newsroom on AgNewsWire to provide a resource for all media that includes interviews and more during the event.
To get things started I spoke with Kent Bacus, NCBA senior director of international trade and market access. His work focuses on leveling the playing field for U.S. beef producers around the world. Kent says that prior to COVID-19 things were looking great for U.S. beef exports. He says that once the cloud of COVID-19 lifts, the industry is in a much better position to recover. Learn more in my interview with Kent.
Interview with Kent Bacus, NCBA, on international trade issues: Kent Bacus, NCBA (9:52)






This year’s Golden ARC Awards program drew a record number of campaign and tactics entries from more than 20 contestants. “2019 was a great year for work in ag PR and the number of entries is proof of that. The deadline for entries hit right when people were transitioning to working from home due to the pandemic, but that didn’t stop our members from wanting to show off their hard work,” said ARC Executive Director Kristy Mach. “The important work communicating agriculture’s story continues and we are seeing the pay off during these times as more people are cooking at home and connecting to the important role agriculture plays in their daily lives.” Golden ARC Award judges selected 24 entries as Golden ARC Award winners and gave Merit Awards to 19 entries.


