Trump Puts John Deere on Notice

Cindy Zimmerman

During a roundtable discussion on agriculture in Pennsylvania Monday, former President Donald Trump called out John Deere for moving its manufacturing to Mexico. “I’m just notifying John Deere right now, if you do that we’re putting a 200% tariff on everything you want to sell into the United States,” said Trump, pointing out the Deere tractors in the backdrop and …

Audio, John Deere, politics, Tractor, Trade

John Deere Equipment on Display at the National Mall

Chuck Zimmerman

Once again John Deere featured an exhibit at the Modern Ag on the Mall event with a variety of equipment and technology. They had experts on hand to talk to the public, agency officials and the media. I spoke with Aaron Wetzel, VP Precision Ag. Aaron says the diversity of people who come to their booth makes it very exciting …

Agribusiness, Audio, Equipment, John Deere, Precision Agriculture, Tractor

Deere Introduces New Planting Tech at CES 2023

Cindy Zimmerman

The massive CES 2023 Consumer Electronics Show in Las Vegas kicked off this week with a keynote address by John Deere featuring Chairman and CEO John May and new product announcements. This is the first time in CES history that an agriculture technology company was featured as a keynote at the show. John Deere first debuted at CES 2019 and …

Audio, Equipment, John Deere, Planting, Technology

AEM Panelists Share Views on Precision at VISION

Cindy Zimmerman

Representatives from three of the largest farm equipment manufacturers shared their views on the precision vision for the future at the The 2022 VISION Conference last week in Phoenix, Arizona. The panel was organized by the Association of Equipment Manufacturers (AEM) and focused on the role that OEMs have in helping agriculture be more sustainable. “Our job is to make …

AEM, Agribusiness, AgWired Precision, Audio, Case IH, John Deere, Media, Precision Agriculture

Deere Announces New Products at Ag Media Summit

Carrie Muehling

Those attending this year’s Ag Media Summit in Kansas City had the opportunity to hear about some new products recently launched by John Deere. A new cotton picker and stripper will be available this fall, along with new windrowers for hay and forage harvest. “The integrated technology, with the Gen 4 display and all of that data that it captures, …

Ag Media Summit, Audio, Equipment, John Deere

Deere Adapts to Virtual Trade Shows

Carrie Muehling

The new year already holds a number of virtual events, which create special challenges for equipment manufacturers who are used to having their products on display for people to touch and kick tires. John Deere Corporate Business Manager Chad Brusveen attended the Agricultural Retailers Association (ARA) virtual event last month and talked about some of the challenges and opportunities. “This …

ARA, Audio, John Deere

John Deere Introduces New Combines

Carrie Muehling

Farmers can choose from two new John Deere combines as they look toward harvest in 2021. The company is introducing the X9 1000 and X9 1100 combines, as well as new front end products. Harvesting Product Manager Matt Badding compared the new X9 1100 combine to the current S790 model. “When we’re talking about high yielding, high moisture corn, we …

Audio, Equipment, John Deere, NAFB