The new year already holds a number of virtual events, which create special challenges for equipment manufacturers who are used to having their products on display for people to touch and kick tires. John Deere Corporate Business Manager Chad Brusveen attended the Agricultural Retailers Association (ARA) virtual event last month and talked about some of the challenges and opportunities.

“This year it’s obviously different than normal,” said Brusveen. “Being a hard iron company and technology-driven organization, it’s fun to have things to see and touch. Going virtual kind of gave us an opportunity to leverage a lot of the resources that are already out there for people to look at, but pull it together in a way that hopefully makes sense for the average visitor.”

Key areas of John Deere’s virtual display included application equipment solutions, material handling products, equipment solutions, and John Deere Financial.

Interview with Chad Brusveen, John Deere (6:17)