Steve Tucker had a busy day. Things can kind of get that way when you’ve been featured in a major news story by an outlet like CNN. This twittering farmer took the time to talk with me via Skype and his mobile phone this afternoon about what is actually a shared experience since yours truly was also quoted in the story. My hat is off to reporter John Sutter for doing a great job. He’s from Oklahoma so I guess he had a good background to draw on!
Steve’s Twitter followers have more than doubled today. He got a comment back from a non-farmer who said, “Keep us entertained for those of us for those of us who have to live our life in a cubicle.” As Steve puts it, “I walk out of my front yard and I’m in my office.” Here’s one of his tweets from today talking about the social aspect of what he’s doing, especially when he’s got time on the tractor:
Last year I would sit in my tractor and think, man I’m lonely. 2day I think, where is everyone going to fit in this cab?
I think that this is a great example of how social media/networking can help bridge the communication gap between farm and non farm.
By the way, Steve has a great view from the tractor.
The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.
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We all wonder what kids are being taught about agriculture in schools today. In New York City, one high school has a complete 4 year agricultural education program with a very good percentage of graduates going on to careers in ag. In this week’s program we’ll hear all about it.
The idea for this week’s program came from an announcement by Eastern NAMA and Gibbs & Soell. They’ve awarded two $500 scholarships to John Bowne High School students, Katherine Vegas and Nigel Calderon. They’re pictured with Eastern NAMA President Catherine Wang, Gibbs & Soell (left). I interviewed Catherine and also Steve Perry, John Bowne High School Assistant Principal who describes the program and the support they receive from the community and faculty.
The grants, sponsored by NAMA and Gibbs & Soell Public Relations, were presented to Vegas and Calderon for their outstanding scholastic achievement and contributions to the FFA program at the school. Making the presentation was Catherine Wang, NAMA Eastern Chapter president and an agribusiness communications professional at Gibbs & Soell.
John Bowne High School, located in Flushing, N.Y., has a specialized agriculture program that is nationally recognized as an outstanding urban agricultural education offering. The school’s agriculture program is the most extensive of its kind in the state.
A graduating senior of the animal science program, Vegas has been an FFA member for her entire four years of high school. She plans to study wildlife management at the State University of New York – Cobleskill. As an agriculture major, Calderon gained broad experience in animal health studies on the Small Animal Care and Exotic Animal teams at John Bowne. He plans a career in zoology or veterinarian medicine.
“Katherine, Nigel and the other John Bowne High School students represent the future of the agriculture industry,” Wang said. “By recognizing the achievements of these hard-working students, we hope that they are encouraged to vigorously pursue their careers in animal health.”
This week’s program ends with some music from the Podsafe Music Network. It’s a song titled, “Words and Teachings” by Messian Dread. I hope you enjoy it and thank you for listening.
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In case you didn’t know it, ethanol can be made from sorghum and the United Sorghum Checkoff Program was on location at the Fuel Ethanol Workshop to promote that fact. I met with Tim Lust and Florentino Lopez, USCP, during the trade show yesterday to find out more about what they’re doing in the area of fuel ethanol. You can hear an interview with them in this week’s program using the player at the bottom of the post.
Many of you may know Tim as the CEO of the National Sorghum Producers. Florentino is new to USCP as the Marketing Manager. Tim says fuel ethanol represents a huge market for sorghum not only on the grain side but also cellulosic. Florentino says that as a newcomer to the staff, using sorghum for ethanol has been an eye opener. He does see it as a real growth area for the industry. His background is on the “animal” side where he also sees continuing opportunities.
This week’s program ends with some music from the Podsafe Music Network. It’s a song titled, “Fuel” by Pablo Perez. I hope you enjoy it and thank you for listening.
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In this week’s program we’re going to hear all about how well the New Holland Celebrity Tractor Race, hosted by Michael Peterson, is working for the company. I sat down with Gene Hemphill, New Holland Public Affairs, and we talked about this project that we’ve been involved with for 4 years now. Gene says he and Michael took the idea to the CMA about a year before the first tractor race and were welcomed to become CMA Music Festival participants. The event has grown to the point that, outside of the evening concerts, it’s now one of the top attended events during the festival.
You’ll hear Gene say that this project has accomplished a lot of things for New Holland as it has developed. Besides just the race event and all the celebrities New Holland is also able to support the FFA, work with Joe Jobe, CEO of the National Biodiesel Board and Chuck Leavell, keyboardist for the Rolling Stones and interact with people who fit the ideal demographics for the company and its products.
Cindy was with us so she got a photo of Gene talking to the ZimmComm Golden Microphone.
This week’s program ends with some Michael Peterson music. It’s a song titled, “Down On The Farm” and even if you’ve heard it before, it’s worth hearing again. I hope you enjoy it and thank you for listening.
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I don’t know if Larry Quinn is ready to rename the Broadcasters Letter, the New Media Letter, but new media is slowly but surely making its way into the USDA Office of Communications strategy. For example, I just recently met Amanda Eamich online via email. I was intrigued by her title, “Director of New Media (Acting).” Now that’s progress.
So Amanda was gracious enough to take a few minutes to speak with me by phone about her job and what’s going on with new media and USDA.
The mission of the Office of Communications is to provide leadership, expertise, counsel and coordination for the development of communications strategies which are vital to the overall formulation, awareness and acceptance of U.S. Department of Agriculture programs and policies, and serves as the principal USDA contact point for the dissemination of consistent, timely information.
Amanda is from Virginia and was working for the Food Safety Inspection Service. She’s really excited to move up from the agency level to the department level. She says USDA communicates with so many different communities and they’re trying to figure out how to interact with them by engaging them in interactive multimedia ways. One of my favorite quotes from Amanda when talking about using new media is, “It’s really just us having a conversation with a guy down the street.” Now that’s what it’s all about!
I asked her to provide a few links for us:
USDA YouTube
FSIS Twitter
USDA Recovery Map
USDA Podcasts
This week’s program ends with music from the Podsafe Music Network. It’s a song titled, “Too Much Pork In My Stew”, by Lazy Poker. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here: 
ZimmCast 221 (19 min MP3)
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This morning I had an interesting Twitter exchange on the subject of bloggers vs. journalists. I don’t see the difference really and I don’t think you can lump people into those categories as if they’re mutually exclusive. I think you’ll find plenty of “journalists” on mainstream media channels without credibility and you’ll also find plenty of blogging “journalists” with plenty of credibility. That exchange became the inspiration for this week’s program which features an interview with Debbie Hildreth who is the Alltech blogger here at the Symposium I’m attending. I was the Alltech blogger last year so it was easy for me to understand what Debbie is doing as a freelancer with a new gig.
Here’s Debbie doing one of her many interviews which are winding up as YouTube videos that are also being posted on their blog.
If you’re a freelance writer or photographer you might find our interview of interest. There is a world of opportunity out there and hopefully Debbie’s story will inspire you.
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I’m sure most of you know that The Hand That Fees U.S. is the American farmer. But not everyone understands that in the media and the consuming public. For that reason HTFUS was announced today.
One of the key individuals involved with this project is Larry Combest, former U. S. Representative from Texas. He was Chairman of the House Ag Committee and was directly involved in farming his whole life, although he’s not currently actively farming. So he’s sure got a good background on the subject matter.
I spoke to Larry this morning and we talked about why this new project has come about, who’s behind it and how they plan to help educate the media about agriculture. I found out about it this morning on Twitter. You can follow their feed here. He says HTFUS is a project of FarmPolicyFacts.org which he became aware of during last year’s farm bill efforts. One of the things HTFUS will do is respond to any and all media articles about agriculture that are not factually correct or are very biased. He says this is an outreach effort to the media to make sure real life farmers are given a voice.
Of course they’ve got a website and you can already watch video with a real life farmer telling his story. A very diverse group of organizations has come together to support this project and Larry says more are considering joining in.
This week’s program ends with music from the Podsafe Music Network. It’s a song titled, “Take My Hand”, by Dr. Mic and the Brain Ninjas. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here: ZimmCast 219 (30 min MP3)
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Hello and welcome to another ZimmCast. This week I’m going to feature a couple of the interviews I did at last week’s NAFB Washington Watch Issues Forum.
Up first after opening comments is Mark Maslyn, Executive Director, Public Policy, American Farm Bureau Federation. He’s seen here getting all fired up in an interview with Tricia Braid Terry, RFD Radio. That’s what we need in our nation’s Capitol these days, passionate spokespersons for agriculture.
Mark speaks about the mixed results of the opening month’s of our new administration. He says some things are encouraging and some are troubling which you might say about most administrations. On the troubling side he mentions the environment and proposed increased rules and regulations. Climate change regulations are something he thinks should not be ruled on until a lot more questions are answered. On the encouraging side he’s pleasantly surprised at moves on international trade.
Next up in the program is an interview with Ken Hobbie, President/CEO, U.S. Grains Council. I hadn’t spoken with Ken in quite a while so I asked him to tell us what’s new with USGC. We started off talking about the potential impact of H1N1 on demand and Ken says he hopes that consumers will listen to the fact and we can move past it. Another thing that Ken says they’ve invested a lot in is distillers dried grain promotion internationally.
This week’s program ends with music from the Podsafe Music Network. It’s a song titled, “Pearls and Swine”, by Drunken Prayer. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here: ZimmCast 218 (20 min MP3)
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The Fabulous Farm Babe and I spoke about what NAFB is doing in Washington, DC this week just prior to their board meeting. We’re sure here at an interesting time when you consider issues like swine flu, animal rights activism and all the legislative activity that will impact farming in America.
Over the next couple days I’ll be covering the meeting which gets kicked off with a lunch sponsored by the United Soybean Board. Then this afternoon we’ll be talking with representatives of many farm groups at the Issues Forum.
So getting back to Pam Jahnke, seen here in the board meeting that’s taking place as I post this, she tells us about the NAFB Washington Watch program. She says this is a great opportunity for farm broadcasters to get face to face with policy makers and obtain good programming material to take back home. I brought up the “T” word and Pam admits that a lot of people are looking to Twitter these days for information. She’s on Facebook now but still hasn’t created a Twitter account. I’ll be glad to help her with that though.
This week’s program ends with music from the Podsafe Music Network. It’s a song titled, “My Babe”, by The Brymers. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here: ZimmCast 217 (13 min MP3)
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Cindy and I are in post-NAMA recovery. However, we may be physically tired but we’re emotionally charged. Those of you in agricultural marketing and communications will be too once you hear this week’s program which features an interview with Curt Blades, Successful Farming. They just finished the 2009 Farmer Use of Media Study and Curt shares some of their findings. To get the full story you’ll need to contact him. He’s pictured here speaking to the student luncheon at the NAMA convention.
As you would expect, farmer use of the internet as a source of news and information has skyrocketed and this study provides further documentation of that fact. Curt says the study is projectable and provides breakouts for age and income demographics. Once again it shows that the higher the farm income level, the higher the use of the internet. He says they also found that high speed internet access is much more widespread than many think. I think you’ll enjoy hearing about this new study of farmer media use habits.
This week’s program ends with music from the Podsafe Music Network. It’s a song titled, “Surgery Successful Oh Yeah”, by Scott Clous. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here: ZimmCast 216 (20 min MP3)
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In this week’s program I interview the panel members of the NAMA breakout session I’m moderating at the end of the week - “Social Media DOES Fit in Your Marketing Decision - Moving Beyond This Decision.” The panel members include David Coustan, Vice President, Digital, Edelman Digital, Kyle Flaherty, Director of Marketing and Social Media, BreakingPoint Systems, David Brazeal, General Manager, Learfield Interaction. I also interview David Patterson, John Deere Credit, who is one of the Agri-Marketing Conference planning committee members.
Each of them provide a few of the points that they are planning to make during our session and share how social media has worked for them or a client. I think you’ll enjoy hearing what they have to say and it will whet your appetite for more on Friday morning.
I’d like to say a big thanks to everyone who participated in our pre-conference survey. Your remarks are very helpful and interesting. I’ll share a summary of that at the session. I also want to thank Successful Farming and Novus International for sponsoring AgWired coverage of this year’s Agri-Marketing Conference.
For all you Twitter experts out there, please remember to use the #NAMA hashtag this week in your tweets. I’ll be displaying them during the Connection Point hours in the ZimmComm booth and during our session which starts at 9am edt on Friday.
This week’s program ends with music from the Podsafe Music Network. It’s a song titled, “Social Competence”, by Peter Moren. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here: ZimmCast 215 (23 min MP3)
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Clint Deitch has kicked off AgCareer Spotter and Cindy spoke to him about it by phone last week. So you can hear all about it in this week’s program. BTW. You can find Clint’s job listings via Twitter.
Careerspotter.com, provider of online industry specific career centers, recently launched AgCareerSpotter.com targeting the agribusiness industry. Developed by agriculture human resources recruiters, AgCareerSpotter.com hopes to make the job search, recruitment and hiring process simpler, faster and more cost effective.
This week’s program ends with music from the Podsafe Music Network. It’s a song titled, “A Day Job and a Dream (sung by Missi Hale)”, by David Kraut. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here: ZimmCast 214 (10 min MP3)
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Since the new staff at USDA is finally filling out and we’ve now had a couple months of a new administration in Washington, DC I thought it might be a good time to learn about what’s going with farm policy these days. So I went to the expert, Keith Good, Farm Policy.
Keith and I chatted via Skype today and I’ll warn you that we just didn’t have a good connection or time to do it all over so the quality leaves a lot to be desired. Keith sounds way better than I do. But then that would be the case no matter what.
It sounds like the budget is high on the list of items that’s being worked on right now and there is certainly action taking place in both the House and Senate on the administration’s proposal. Agriculture spending is under review and the administration’s proposal on it is very controversial because of items like phasing out direct payments over 3 years to producers with income over $500,000. Sounds like farm lobbyists have their work cut out for them.
Keith also talks about Cap & Trade, the effort I think is potentially devastating to businesses, farmers included. As he points out, there’s disagreement over whether we even have a climate problem so why we need to talk about taxing businesses without scientific agreement on this issue is beyond me. But it’s a good example of the non-ag type legislative issues that agriculture has to be very aware of and involved in to have its voice heard.
Keith brought up a point about the image agriculture has inside the beltway and via news coverage nationally and the need for an ongoing attempt to foster a positive, informed public about farming. I sure think we need it and we included in our discussion how new media mechanisms, like the ones driving our business, can assist in this effort.
You can download and listen to the ZimmCast here: ZimmCast 213 (19 min MP3)
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Welcome to Ag Week and the ZimmCast. This week we’re all about celebrating American agriculture and thanking our farmers and ranchers who feed and fuel the world.
In this week’s program I spoke with Greg Webb, ADM, who is currently Chairman of the Agriculture Council of America. He says the purpose of this week and National Agriculture Day on March 20 is to raise awareness of the role that agriculture plays in our economy and it’s indirect impact on our lives through food, fuel and fiber. Although he says we’ve only got just over 2 million farmers, they’re each feeding almost 150 other people and when you look at all the people working directly in ag, including outside of production, there are over 20 million people involved.
Agriculture provides almost everything we eat, use and wear on a daily basis. But too few people truly understand this contribution. This is particularly the case in our schools, where students may only be exposed to agriculture if they enroll in related vocational training.
By building awareness, the Agriculture Council of America is encouraging young people to consider career opportunities in agriculture.
Each American farmer feeds more than 144 people … a dramatic increase from 25 people in the 1960s. Quite simply, American agriculture is doing more - and doing it better. As the world population soars, there is an even greater demand for the food and fiber produced in the United States.
You can download and listen to the ZimmCast here: ZimmCast 212 (9 min MP3)
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In this week’s program we’ll get an update on the IFAJ and Ag Media Summit program from Joann Alumbaugh, Farms.com. Joann is co-chair of the program committee this year.
Our planning committee for the conference met after Commodity Classic in the Worthington Hotel, Ft. Worth, which is where we’ll be at the end of 
July and first of August. To start things out we’re going to have a debate between former Congressman from Texas, Charlie Stenholm and Barry Flinchbaugh, Professor Emeritus, Kansas State University. That should be not only an entertaining but thought provoking session. We’ve got sessions over several days on a variety of topics from photography to writing and you can find the schedule here.
This week’s program ends with music from the Podsafe Music Network. It’s a song called, “Fort Worth Stomp” by the Defibulators. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here: ZimmCast 211 (11 min MP3)
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In this week’s program you get to meet Brooke Hoelscher and Megan Ott. They’re the Monsanto Future Ag Journalist Fellowship students who were set up to cover the Commodity Classic on blogs created by Monsanto - Brooke’s Commodity Insider and Megan’s Classic Chronicle.
We had a nice chat in the media room at Commodity Classic. Brooke is a junior ag communications and journalis major at Texas A&M University and Megan is a Sophomore at the University of Illinois and also majoring in ag communications. They were taking photos, recording audio interviews and shooting video clips during their stay which are posted on their blog. I think that, like me, they’ve still got stories to post too. They’re really grateful for the opportunity they have to attend Classic and see and learn what’s going on in the industry. I’m sure this will help them in their careers.
Both of them are quite familiar with Facebook. I thought it was funny when Megan said she was a little scared when her Mom got on Facebook. Both agree that the internet is where communication is today. They had never heard of Twitter before coming to Classic but found out right away how many people in ag communications were tweeting away.
This week’s program ends with music from the Podsafe Music Network. It’s a song called, “Answers From Me” by Classic Tragic Hero. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here: ZimmCast 210 (19 min MP3)
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Cindy took this picture of Hugh Whaley, (l) Broadhead+Co and Barry Nelson, John Deere, during the Commodity Classic trade show. That gives you an updated look at Hugh since I used an old one in the story about his moving to Broadhead+Co.
As things slowed down today I got to sit down and visit with Hugh about his new position. It made for a good Commodity Classic week ZimmCast. Hugh is a very good friend and I’m glad for this opportunity he has. He’s be working on obtaining, managing and working with farmer driven organizations, not for profit groups, agricultural associations as well as governmental organizations. This fits right in with the kind of work that he’s been doing which includes working with the United Soybean Board and other checkoff groups.
Hugh says he’s going to continue his involvement in organizations like NAMA, NAFB and others so we’ll be seeing him around still. One of his first duties will be working on an existing Broadhead+Co account, the California Almond Board.
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2009 Commodity Classic Photo Album
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Last week I presented a session on agricultural communications in the new media world at the Weed Science Society of America annual meeting. My contact was Chad Brommer, Emory University, who is a champion for new media channels in the organization.
If you don’t know much about WSSA then listen to my interview with him in this week’s program and get caught up. These folks really need new channels to distribute their information and perhaps the world wide web is making that possible.
HISTORY:
The Weed Science Society of America was founded in 1956. The Society was established to encourage and promote the development of knowledge concerning weeds and their impact on the environment.
MISSION:
The Weed Science Society of America, a non-profit professional society, promotes research, education, and extension outreach activities related to weeds; provides science-based information to the public and policy makers; and fosters awareness of weeds and their impacts on managed and natural ecosystems.
This week’s program ends with music from the Podsafe Music Network. It’s called, “Dead Weeds,” by Blame It On Society. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here: ZimmCast 208 (21 min MP3)
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If you’re involved in getting the message out about renewable energy then there’s a new conference just for you. It’s the “Communicating Renewables Summit.” In this week’s program Cindy talks to conference founder, Joanna Schroeder, 4RCommunications.
Some of you probably know Joanna from her days at the Ethanol Promotion and Information Council (now Growth Energy). ZimmComm New Media and Domestic Fuel are media partners with the Summit.
The Summit takes place April 21-23, 2009 in Minneapolis, MN at the Hilton Minneapolis.
Energy Security. Economic Viability. Environmental Sustainability. Core benefits of the alternative energy industry. But how do you most effectively communicate these benefits without losing credibility with your target audiences? The first annual Communicating Renewables Summit is the only conference dedicated to the success of communicators working in the alternative energy industry. Discussions will cover issues such as: One Message Does Not Fit All; Common Pitfalls Felling Communicators Engaged in an Issues Management War; Sink or Swim: The Importance of Unification of Messages; Developing Media Relationships in a Hostile Environment; the Role of Public Policy in the Short-Term Viability of the Alternative Energy Industry; and more.
This week’s program ends with music from the Podsafe Music Network. It’s called, “To The Summit,” by Jon Schmidt. I hope you enjoy it and thank you for listening.
You can download and listen to the ZimmCast here: ZimmCast 207 (17 min MP3)
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Childress, TX is home to one great photographer and that would be Russell Graves, RussellGraves.com. I spent a half day with him yesterday and feel like I learned a lot from the experience.
I know that a lot of AgWired fans are pro photographers themselves or at least have a real interest in taking pictures so I hope you’ll really enjoy getting to know Russell and listening to our conversation about his work. Russell also teaches high school ag technology classes. He has a passion for his home state and looks at his work as a way to chronicle the rural lifestyle he grew up in so that current and future generations will still be able to enjoy it captured in pictures. If you take time to look through his pictures I’m sure you’ll see many that will make you think, “I’ve seen that same picture before (in your own life).” He could probably live anywhere he wants but he chooses to raise his children in a country environment and I applaud him for that decision.
Russell and I talk about equipment, software, work flow and why we love what we do and do what we love. I think this is a great conversation and I hope you enjoy it. Thank you for listening.
You can download and listen to the ZimmCast here: ZimmCast 206 (35 min MP3)
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« Previously Posted
Farmers are twittering and then there's The Twittering Farmer.
