An Alltech Marketing Forum

Posted on May 21, 2013 by Chuck

We’re all about marketing here on AgWired. That’s why “The Marketing Forum, Branding at its Best” session at the 2013 Alltech International Symposium caught my eye. This session dealt with subjects like transparency, different cultures and protecting the brand.

One of the presenters was Carrie Chestnut Mess, known to the world on Twitter as @DairyCarrie. Carrie is also a committee member for this year’s Agvocacy 2.0 Conference. I visited with her during the Symposium to learn what she learned and what she tried to communicate to the people attending her session.

One of the things she learned from her fellow panel members was the value and importance to American companies of the Latino market, something she had not really though of. Another was the idea that in large part most people involved in agribusiness are not good marketers, hence a lot of the image problems we’re having today. I think you’ll enjoy hearing her ideas and observations.

Listen to my conversation with Carrie in this week’s program here: Changes in Marketing

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

Dear World: Agriculture

Posted on May 17, 2013 by Chuck

Robert Fogarty, photographer and founder of Dear World, may not think he’s changing the world but I might disagree. He takes pictures of people who are changing the world but in the process he’s doing his part to do the same.

So who is Robert Fogarty and what is Dear World?

We aren’t changing the world, but we take pictures of people who are.

I take pictures. They started as photographic love notes to New Orleans, where people know what it’s like to nearly lose something. We learned that you can never lose your voice.

Now I ask people to share one meaningful message with family, friends and strangers.

In this week’s program I talked with Robert about how he got started on an adventure that has taken him around the world where he has met and photographed some names you’ll surely know. Hey, like me! The photo of me is from last week’s Farm Credit Idea Share. Robert was there to “do his thing” with us and that included our sharing of messages about agriculture in his unique way. You can see a number of the photos from the event in the Farm Credit Facebook page.

Robert would like to help you with your message to the world. All you have to do is contact him.

Listen to my conversation with Robert in this week’s program here: Robert Fogarty - Dear World

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

Wells Fargo Moving Into New Ag Territory

Posted on May 9, 2013 by Cindy

The name Wells Fargo is forever linked with the image of a six-horse stagecoach thundering across the American West, loaded with gold. The California-based company, founded in 1852 by Henry Wells and William G. Fargo, also has a rich history in agribusiness. In fact, Wells Fargo has extended more credit to U.S. food and agribusiness than any bank, mostly in California but now moving eastward.

To lead the expansion into new territories in the Midwest and East, Wells Fargo has named Rob Yraceburu to a new position as head of its National Food & Agribusiness Division. We talked with Rob for this edition of the ZimmCast to find out more about his background, the importance of agriculture to Wells Fargo and what they will be offering for farmers in areas east of the Rockies in the coming months.

Listen to my conversation with Rob here: Wells Fargo's Rob Yraceburu

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

Discussing Open Data for Agriculture Conference

Posted on May 1, 2013 by Chuck

Data, data, data. I wonder how many times that word was used at this week’s G-8 International Conference on Open Data for Agriculture? A lot I’m sure. Well, I was not there but Paul Welbig, Raven Industries was.

Here’s a photo of Paul on the left with Dr. Aboubacar Diaby, Alliance for a Green Revolution in Africa. They are holding an African corn planter.

The conference concluded after participating countries created some action plans for what to do next. You can find those on the website and even more information. A focus of the efforts being made to make more agricultural data sets available to the world wide community is to create resources that will help people in developing countries and where there is a real need for advanced food production. So you might like an example of how this has already been done in other areas. Paul shares a couple of examples that were given at the conference like GPS which exists because of data shared and now used in so many beneficial ways which includes precision agriculture.

Learn more about what was discussed in this week’s conference in my conversation with Paul: Open Data for Agriculture

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Changes in Agricultural Marketing Agencies

Posted on April 22, 2013 by Chuck

We’re back in the swing of things at ZimmComm World Headquarters. Actually, make that in post-Agri-Marketing Conference recovery mode. Cindy and I have a number of interviews to share with you this week from the conference and I’ll get started in this week’s program.

I sat down with Lynn Henderson, AgriMarketing Magazine, toward the end of the conference and talked about changes we’ve seen in agricultural marketing agencies. You’ll hear some names you may remember and some you may not depending on how long you’ve been involved the industry. This conversation is part of an on-going series that we plan to do periodically on different subjects. Do you have a topic you’d like to see us cover? If so, please let us know or post in comments.

Besides looking at some of the trends in agricultural marketing agencies over the years we also review some of the winners of the Best of NAMA who let their “plume fill the room” last week. We also go over the list of student marketing competition winners.

Listen in on my conversation with Lynn in this week’s ZimmCast: Changes in Marketing Agencies

Don’t forget to check out our 2013 Agri-Marketing Conference Photo Album.

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Best in Agricultural Marketing

Posted on April 15, 2013 by Chuck

It’s time for the best in the agricultural marketing world – the 2013 Agri-Marketing Conference. It is quite literally the best since this is where you’ll see the Best of NAMA awards. ZimmComm will be there and you’ll find lots of information being posted right here on AgWired.

In this week’s program we get a preview of some of what you’ll find at an Agri-Marketing Conference. I visited with Jeff Hartz, Wyffels Hybrids, who is the Chair for the Best of NAMA committee. He says it’s the biggest ever!

Then I visited with Bryan Kelley, National FFA Organization, who is Chair for the Trade Show committee. We call the trade show the Connection Point. That’s where you’ll find the ZimmComm team hanging out in booth 402. The Connection Point is just one of the professional networking opportunities provided by this annual conference.

Listen in on what Jeff and Bryan have to say about this week’s event in this week’s ZimmCast: Best in Agricultural Marketing

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Agvocating on Ag Day

Posted on March 25, 2013 by Chuck

There were lots of agvocates in Washington, DC last week for National Ag Day activities. They included some great young people and we’ll hear from a few of them in this week’s program.

Let’s start with Troy and Bobbie Uglem, North Dakota. They are 2012 National Outstanding Young Farmers. During the lunch program on Ag Day Troy addressed those attending. One of his main messages was, “It’s not just a U.S. economy, it’s a world economy and the demand and the increase in population we have. We have some things to look forward to in the future to feed the population as it increases.” He says there a lot of challenges and encourages everyone to work together to promote agriculture. Bobbie has a background in education and uses what she’s learned to help educate other Moms about agriculture and food and says that kids love to visit farms and learn more about agriculture today.

Also with us during Ag Day activities was the 2011 Miss America, Teresa Scanlan. Agriculture is very important to her due to growing up in Nebraska and having a good awareness of how food is produced. She says it is important to educate children about agriculture but also adults who just “have no clue.”

Teresa has recently partnered with The Great American Wheat Harvest film documentary project. This is the project that we are sponsors of. At the end of her presentation during last week’s Ag Day banquet she played the trailer for the film and encouraged everyone to support it. You can hear her presentation in this week’s program.

Ag Day agvocates in this week’s ZimmCast: Ag Day Agvocates

2013 National Ag Day Activities Photo Album

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Coverage of the National AgDay Activities is sponsored by the BCS think tank and American Seed Trade Association

New Documentary to Feature Next Gen Farmers

Posted on March 18, 2013 by Chuck

It is very encouraging to see major film projects taking a realistic and truthful look at farming in America today. Examples are “Harvesting the High Plains” and “The Great American Wheat Harvest.” Now here’s a new one that is not yet in production. It isn’t even titled yet but was announced last week. Working with the U.S. Farmers & Ranchers Alliance is James Moll, Oscar® winning and two-time Emmy® winning filmmaker. I visited with James to learn more about the project. He admits to knowing little about agriculture but I think that is a good thing. James takes a very unbiased look at his subject matter and lets the people he interviews tell the story. That is a lot like what we do here on AgWired!

James has decided to profile farmers and ranchers in their twenties, all of whom have assumed the generational responsibility of running the family business.

Made in cooperation with U.S. Farmers & Ranchers Alliance® (USFRA®), the film will give us an up close and personal look at some of the young farmers and ranchers who grow and raise the food we consume daily, and into the latest farming procedures, practices, and technologies that are changing and improving the landscape of modern agriculture.
 
“I’ve always strived to make films that are unbiased testaments to the subject matter,” said Moll. “It’s about telling real stories that resonate. I’ve been looking for the right subject to tackle in my next documentary, and I’ve found the perfect topic in American agriculture.”

Learn more about James Moll’s new project in this week’s ZimmCast: New James Moll Documentary on Agriculture

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Swanson Russell at 50 Years Old

Posted on March 11, 2013 by Chuck

2012 was a good year for Swanson Russell. The agency turned 50 and for the first time surpassed $100 million in capitalized billings.

Capitalized billings are an industry standard used by agencies as a uniform means of comparing agencies that offer a variety of services. “In our industry, becoming a $100 million agency is a significant milestone,” said Dave Hansen, partner and chief executive officer of Swanson Russell. “It has been a stated goal of ours and we are very excited to announce this achievement. One hundred million is certainly a milestone that elevates our status on a national level.”

I sat down for a conversation with Dave during Commodity Classic to learn more about what is working for the agency. He has been with Swanson Russell for twenty three of their fifty years. There are four key areas of focus for the agency, Agriculture; Turf/Ornamental; Hunting/Fishing and Health Care. He says making employees number one is very important and this has helped the agency retain great team members longer than most. The digital world has transformed many of the inside job definitions of agency employees and he says they’ve been seeing a significant increase in the use of digital media. Dave says they are trying to create more internal collaboration which has been accomplished in part by re-designing their offices to have much more “wide open space” so it’s easier for collaboration to take place.

Learn more about Swanson Russell at 50 years in this week’s ZimmCast: Swanson Russell Turns 50

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

FMC Marketing with Authority

Posted on February 25, 2013 by Chuck

The Authority Minute is a video podcast series by FMC that has come about because as Paul Reghage, FMC, says, “Growers were telling us they like to hear from other growers.”

So FMC developed the Authority Minute series which Paul says will be at least 18 episodes. These short interview segments include farmers, retailers, consultants and researchers including not only FMC researchers but Monsanto as well since Authority is part of the Monsanto Roundup Ready Plus Platform. To watch the Authority Minute visit the website and get registered to be eligible for one of $15,000 worth of prizes. Every time a farmer views a video it adds another entry in the drawings.

Besides the Authority Minute Paul says it’s time for round two of the Anthem Stand Up & Be Heard Singing Contest. The format is similar to last year and March 1st is when students can submit their entries on the website. Paul says the program has worked well for FMC. He says the company has a theme of Investing in Farming’s Future which includes supporting youth in agriculture.

Learn more about these FMC marketing programs in this week’s ZimmCast here: FMC Marketing with Authority

2013 National Farm Machinery Show Photo Album

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Coverage of the National Farm Machinery Show is sponsored by FMC and New Holland Agriculture

Renewed Energy at New Holland

Posted on February 19, 2013 by Chuck

During the National Farm Machinery Show, New Holland was once again a prime sponsor of ours. There was a lot of blue and yellow on their lot.

So let’s learn about some of the changes going on in the marketing area at New Holland. I visited with Mark Hooper who has been named Director of Marketing for New Holland North America. Mark is very excited about the future since they’ve had a couple of great years with growth in different segments.

Just a week ago New Holland held it’s national sales and dealer meeting. Mark says it gave them an opportunity to focus on where New Holland is headed as a brand with new relationships like the one with the National Cattlemen’s Association and Growth Energy. He says, “We’re working with our dealers to improve their performance and their support of the products because it takes the whole package from products to the support end as well.”

At the same time New Holland is working on its brand within the agriculture industry it is also doing the same in the construction industry with both segments working together. In fact, there are products like skid steers and excavators that fit both segments and were on display at the show.

Learn more about what’s going on with New Holland in the marketing arena in this week’s ZimmCast here: New Holland Marketing

2013 National Farm Machinery Show Photo Album

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Coverage of the National Farm Machinery Show is sponsored by FMC and New Holland Agriculture

Great American Wheat Harvest Documentary

Posted on February 4, 2013 by Chuck

Here’s a great project to show your support for. It’s a film documentary in production now called The Great American Wheat Harvest. In this week’s program I’m sharing a conversation with film producer Conrad Weaver during AG CONNECT Expo and U.S. Custom Harvesters Convention. I put the program together in a noisy Atlanta Delta Sky Club this morning because that’s how the @AgriBlogger rolls!

Conrad is a video producer that helps companies who want to tell their story. He also produces documentary films and grew up on a dairy farm.

How does your bread get to your table? What’s involved in producing the food that we eat? How does wheat get harvested? These are a few of the questions we’ll answer in this exceptional new documentary film that’s in production right now.

Over the course of the next 10 months we’ll be filming the story of the harvest. Every year in May dozens of harvesting crews head to Texas for the annual harvest run. The wheat belt states – as they are often referred to – run from Texas to the Canadian border and custom harvest crews travel across these states and into Canada harvesting the wheat that feeds the world. We’ll be traveling with a couple of harvest crews this Summer, filming the stories of harvest. More than 2 Billion bushels of wheat are harvested every year from American and Canadian wheat fields and half of this wheat is shipped overseas to feed a hungry global population.

Be sure to check our web site to follow our progress! www.GreatAmericanWheatHarvest.com

Learn more about the documentary project in this week’s ZimmCast here: Great American Wheat Harvest

Watch the trailer here:

Find out how you can support this project here. You can even sponsor a day of film production! In coming days I’ll also be sharing interviews with families being featured in the film as well as with sponsors.

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Go Social with FarmTime Nework

Posted on February 1, 2013 by Chuck

I learned about a new social network for agriculture during the 2013 AG CONNECT Expo. It’s the FarmTime Network.

FarmTime Network was started by Angie Bergmeier. She and her husband operate Shield Agricultural Equipment in Hutchinson, KS. Here is some information about FarmTime Network.

While less time seems available for face-to-face farm talk, the new website offers a chance to keep the heritage of the discussion at the convenience of the busy farmer. As the site describes itself, it’s “The All Farm, All the Time Social Network”.

FarmTime was started by Angie Bergmeier. Living near Haven, Kansas, a farming community, and through involvement in an ag-related business, Angie has gathered information from farmers over the last 10-years as the internet has become a more valuable tool. What she had noticed over time was that farmers have started to use the internet, email, Facebook and Twitter, but do not have access to a good “clearinghouse” for information and advice. Farmers, overall, are a small subset of consumers. So there has been no reason to focus on their real needs for information- gathering, sharing advice and really learning how to use the electronic communication tools to their advantage. Angie brought together focus groups of farmers and asked them questions about what they want in a “clearinghouse” web site, and www.farmtime.com has been developed to not only accommodate those needs, but to change and update to provide an improved platform as the technology changes.

Designed by farmers for farmers, www.farmtime.com features discussion forums to foster communication and share ideas. The site organizes groups to narrow farming interests including Dry Land No-Till, Row Crop Convention Tillage, Cow/Calf Producers, to name a few.

A market to buy or sell farm essentials or advertize products can be utilized on FARMTIME as well as quick access to local weather and electronic trade markets. Resources available include FarmBlogs, FarmTips, and FarmFamily to include the entire spectrum of farming – family included.

Learn more about Farmtime Network in this week’s ZimmCast here: Going Social with FarmTime Network

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Ready For 2013 AG CONNECT Expo

Posted on January 25, 2013 by Chuck

It is almost time for the 2013 AG CONNECT Expo & Summit. The show runs January 29 to 31 in Kansas City, MO. Yours truly will be there taking photos and conducting interviews to share. ZimmComm New Media is proud to be the official new media sponsor of the show once again.

This special edition of the ZimmCast previews the Expo and features Rusty Fowler, official Expo spokesperson and President/CEO, Krone NA. Rusty says to expect a show “that’s different from other trade shows that you normally go to.” He says it is different because they started out to make it different. The idea for the show goes back a number of years even before the first Expo when a group of ag executives got together to create a show “made by the industry for the industry.” It is different because the attending customer will be able to talk with top people at the companies who are exhibiting. This is a commitment each exhibitor has made.

You’ll be able to find lots of coverage of the show right here on AgWired as well as Precision Pays.com. And you can also follow along on Twitter by following AG CONNECT Expo at @AgConnect or on Facebook.

Learn more about what you can expect when you attend the 2013 AG CONNECT Expo in this week’s program.

Listen to this week’s ZimmCast here: AG CONNECT Expo Preview

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Managing Your Equipment Maintenance

Posted on January 24, 2013 by Chuck

There are lots of companies that have developed products or services without realizing how valuable they may be to the agricultural industry. In this week’s program we’ll meet one of them, eMaint Enterprises. I had an enjoyable conversation yesterday with Rona Palmer.

When it comes to farming, eMaint offers farmers a system to keep track of equipment maintenance and it can be scaled from a one user, one tractor operation to a very large fleet operation. The first thing I learned is what CMMS stands for (see below). Rona says the system is very user friendly and that you don’t need a degree in computer management to use their service. Service plans start at $40/month. The service is managed by web browser access which you can do from any internet connected computer or tablet or smartphone. Find out some of the ways eMaint is helping a farmer’s bottom line in this week’s program.

eMaint Enterprises has been providing innovative CMMS (Computerized Maintenance Management Software) solutions since 1986. eMaint was one of the first CMMS providers to develop a completely web-based “Software as a Service” (SaaS) model for more rapid implementation at a lower total cost of ownership.

Our growing client-base consists of over 16,000 users worldwide across 1,000 sites ranging from small & medium sized organizations to Fortune 500 corporations including manufacturers, service providers, fleet operators, energy and utility companies, health care facilities, universities, municipalities, and facility and property managers, among others.

Listen to this week’s ZimmCast here: Maintain Your Equipment with eMaint

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Looking Back at Agri Marketing in 2012

Posted on January 4, 2013 by Chuck

ZimmCast 378 To take a look back at the most viewed stories in the agricultural marketing world Lynn Henderson, Publisher, Agri Marketing Magazine, and myself did a run through of the top stories and posts on our websites. This is the first time we’ve done this and we had a lot of fun. Enough fun that we think we should do it more frequently. What do you think about that?

You can find find the AgriMarketing.com TEN MOST COMMONLY VIEWED AGRI MARKETING NEWS ITEMS IN 2012 here. You can find the Top Posts in 2012 on AgWired.com here. Very different lists and some surprises on each of them.

Listen to this week’s ZimmCast here: The Year in Agricultural Marketing

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

MS Technologies Collaborates to Innovate

Posted on December 17, 2012 by Cindy

ZimmCast 376 One company that was generating some buzz at the American Seed Trade Association (ASTA) CSS 2012 and Seed Expo was MS Technologies, which made a name for itself a few years ago by collaborating Bayer CropScience on LibertyLink soybeans.

At ASTA, MS Technologies was talking about two new projects – Enlist E3™ with Dow AgroSciences and another Bayer collaboration currently known by its working name of FG72. I had hoped to catch up with MS Technologies Brand Manager Lauren August at ASTA, but since I was unable to do so we did a phone interview last week about the collaboration innovations they have in the pipeline and you can hear more about it in this week’s ZimmCast.

Listen to this week’s ZimmCast here: MS Technologies Innovations

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

MediaPlanet and Agriculture in America

Posted on December 6, 2012 by Chuck

ZimmCast 376 Agriculture in America. Who are the farmers? How are they working to feed a growing population? Good questions and ones that a recent publication insert into USA Today showcased some answers to. I hope you’ve seen it. Have you wondered how and why it was produced? Well wonder no more. In this week’s program I visit with Hailey Pierson, Senior Publisher, MediaPlanet, Inc. MediaPlanet is the company that put this publication together. I also spoke with Bob Stallman, Chairman of the U.S. Farmers & Ranchers Alliance and President of the American Farm Bureau Federation, about the project since it featured a letter from him and USFRA worked with MediaPlanet.

Hailey told me “Our work in Agriculture in America was really dedicated to bringing on board a great amount of industry leaders to share the key stories in the agriculture space. And I think what we ended up with is a piece that talks about how important it is to continue to tell agriculture’s stories in new ways with new voices and to be constantly engaged.”

I asked her how her company came up with the idea. She says it was the first time they’ve narrowed a project down so specifically in one industry. Previously they had done some social cause work on investing in women and girls and investing in Africa. Those projects showed them the need to bring attention to agriculture globally. So they did a lot of research and talked with groups like USFRA, AFBF and American Farmland Trust. They found that there was a need to address the average American’s view of agriculture and that it needed to be brought down to the personal level. “And that’s what we decide to focus on achieving in Agriculture in America, establishing a stronger relationship between farmers and ranchers, ag industry leaders and their customers. All of us Americans.”

Hailey says about 600,000 copies of Agriculture in America were distributed as an insert in USA Today in San Francisco, Washington D.C., Chicago, Denver, Dallas, Kansas City, and Minneapolis. That readership totaled about 1.5 to 1.7 million readers. The publication was also made available online and so far has been downloaded (clicked on) over 8,500 times. Of course there are a lot of other impressions achieved when you take into account the social media channels used too. This week Hailey was a guest on the weekly AgChat Twitter Conversation for example. She says there may very well be a follow up or new project in the future. You can hear her describe what some of her thoughts are on that in the program.

Bob Stallman was very pleased that USFRA had the opportunity to work with MediaPlanet on the project. As he put it, “It’s a great chance to reach out and touch a whole bunch of people in this country that probably don’t know a lot about agriculture and that may have some questions.” It ties right in with the mission of the USFRA.

Listen to this week’s ZimmCast here: MediaPlanet Agriculture in America Publication

By the way. MediaPlanet is currently conducting a Facebook Agriculture in America contest with a prize of $1,000 of Stihl products. They’re looking for you to submit your favorite photo of ag in America.