USDA Launches Great American Cotton Plan
USDA unveiled the Great American Cotton Plan Thursday, an initiative to “strengthen the cotton farm economy, restore domestic textile manufacturing, expand cotton trade opportunities, and increase demand for products made with American-grown cotton.”
The announcement comes as cotton producers face a fifth consecutive year of negative returns driven by rising input costs, trade distortions, and increasing competition from synthetic materials. As part of the plan, USDA will elevate the “Plant Not Plastic” initiative to encourage consumers to purchase products made with healthy natural American cotton fibers rather than synthetic plastic-based alternatives.
USDA forecasters estimate that producers could lose approximately $2.6 billion across 9 million planted acres during the upcoming crop year. Since 1980, the number of U.S. cotton gins has declined from 2,254 to 446, while domestic textile production facilities have sharply contracted over the last two decades.
The National Cotton Council (NCC) commended USDA for initiating the Great American Cotton Plan and welcomes the support of America’s cotton farmers, strongly supporting the bipartisan Buying American Cotton Act (BACA) which would help increase domestic demand and production of U.S. cotton, encourage investment in U.S. textile mills, and create jobs here at home.
“Measures like BACA, along with the USDA’s Great American Cotton Plan and other recently implemented cotton initiatives, demonstrate key progress for America’s cotton industry,” said NCC Chairman Nathan Reed. “At a time when cotton producers are facing pressure from high input costs and market uncertainty, these steps are critical to the long-term success of our industry.”
Listen to Secretary Rollins’ announcement here:
Sec. Rollins announces cotton plan 3:42
Alltech ONE 2027 Getting Closer
It’s just a year now for the Alltech ONE Conference 2027.
ONE is coming home.
The Alltech ONE Conference (ONE) returns to its hometown — Lexington, Kentucky — for an immersive exploration of the bold ideas shaping the future of agri-food.
Set for May 24-26, 2027 at the Central Bank Center in downtown Lexington, Kentucky, ONE 2027 will feature:
Inspiring keynote speakers
Dynamic tracks and workshops
Leading-edge insights from global leaders across agriculture, business, technology and sustainability
With the theme “Together, bright becomes brilliant,” this world-class event will spotlight the power of connection, collaboration and bold thinking to address agriculture’s most significant challenges and unlock its greatest opportunities.
Together, we will explore what’s next for our industry — and for our planet.
Whether you are returning to ONE or joining us for the first time, this world-class event promises to inspire, challenge and connect.
Don’t miss a moment. Sign up now for exclusive updates, speaker announcements, registration info and more.
Safeguard the Human Person in Time of AI
Before you make a judgement of this document I recommend you read it. What is it? Just published, it is The Encyclical Letter Magnifica Humanitas ENCYCLICAL LETTER of His Holiness Pope Leo XIV On Safeguarding The Human Person In The Time of Artificial Intelligence.
I’ve talked with quite a few people about AI and all the agents that can come into play in just about every business of any kind. When it comes to agriculture it seems like just all the releases sent to me include the new AI built into their products. In fact, that’s basically the purpose of the release. Some have strange names and I don’t know how they work or if they are working well. When it comes to journalism, including ag journalism, we know that it can make writing a story simple and fast. But what is this doing to people who hold jobs and are now no longer necessary?
The first sentence of the introduction of the Encyclical is “Humanity, created by God in all its grandeur, is today facing a pivotal choice: either to construct a new Tower of Babel or to build the city in which God and humanity dwell together.”
What do you think about AI and humanity of today? You might already understand this or perhaps you haven’t spent any time with it. However, I think it’s worth thinking about what all this means, either for work or for family.
Here are some excerpts in the encyclical I picked out.
- Therefore, the primary choice is not between a “yes” or “no” to technology, but rather between constructing Babel or rebuilding Jerusalem; between a power that claims to dominate the heavens and a people who work together in the presence of God to rebuild the walls of fraternal coexistence.
- I limit myself to recalling a few essential elements for a moral and social discernment that safeguards the primacy of the human person, in order to ensure that it will always be human intelligence, with its conscience and freedom, that guides technical innovations and responsibly determines their use and limits.
- The speed and simplicity with which information, complex analyses, media content and practical assistance can be accessed undoubtedly makes life easier. Yet they can also encourage excessive reliance and the search for ready-made answers, and weaken personal creativity and judgment.
- Here, the danger is not so much that a person may believe they are communicating with another person, but rather that they may gradually lose the very desire to form genuine human connections.
- Indeed, entrusting an algorithm in practice with the power to select who is worthy or not, without anyone bearing responsibility for that judgment, is to hand over the task of redefining the boundaries of human possibilities.
- Disarming AI means freeing it from the mentality of “armed” competition, which today is not limited simply to the military context, but is also an economic and cognitive phenomenon. This entails a race for ever more powerful algorithms and larger datasets, driven by the desire to secure geopolitical or commercial dominance. To disarm means discrediting the assumption that technical power automatically confers the right to govern. To disarm does not mean rejecting technology, but preventing it from dominating humanity.
- Disinformation did not begin with AI, yet today it finds a powerful amplifier in AI. The ability to manipulate content, images and videos exposes people to biased or misleading perspectives.
- Online phenomena such as grooming, blackmail and the sexual exploitation of minors are not uncommon, and are made more insidious by the use of fake profiles, algorithms that facilitate dangerous contact, and AI tools capable of manipulating images and videos. Having a personal mobile device at too early an age and using it without adult supervision can exacerbate young people’s vulnerabilities, foster addiction and expose them to isolation, bullying and cyberbullying, as well as to pressures to share intimate images or sensitive information.
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NAMA Boot Camp 2026
Join Agri-Marketing’s Best at NAMA Boot Camp
Agri-marketing is always changing. That’s why each year, NAMA Boot Camp features the latest tips, trends and best practices to take you forward in your career—at any level. It’s the event to learn about modern agriculture and our industry, grow your network and prepare to be a leader.
NAMA members receive a discounted rate. Non-members receive a year of NAMA membership when they register. Sign up for Boot Camp today and prepare to join us in Kansas City, August 12-14!
- Attendees can look forward to sessions covering a breadth of topics including: Producer Panel
- Tools of the Trade – Focus on Research
- The Business of Agriculture
- Networking for Introverts Pretending to be Extroverts: A How-To Guide
Trends in Marketing - Cultivating Your Career
- Great Marketing: Best of NAMA Case Study
Plus, you’ll have plenty of opportunities to connect with friends and make new connections at different networking receptions and during the Ag Tour. Register now and book your hotel room before the hotel cutoff date, July 29. Click more here.
We can’t wait to see you in Kansas City!



