Case IH Highlights New Precision Tech at Agritechnica

Cindy Zimmerman Leave a Comment

Case IH is showcasing new precision technology for operators through key innovations such as SenseApply™ sense and act spray technology and Case IH FieldOps™ updates at this week’s Agritechnica in Germany.

SenseApply provides a versatile and economical variable rate application solution with multi-season functionality without compromising quality or reliability, and can hit target application rates at up to 40kph.

Featuring a uniquely positioned, multi-spectral camera on top of the cab, SenseApply precisely captures field and plant images up to 42 metres wide and 15 metres in front of the device. SenseApply offers unparalleled flexibility with a range of application methods and includes lifetime access to Live VRA and a one-time activation fee for Selective Spray Green-on-Brown Spot Spray, eliminating both per hectare fees and annual fees for the life of the device. Selective Spray also delivers up to a 60% reduction in herbicides.

Case IH continues to enhance FieldOps, with new feature AI Boundary Creation allowing operators to quickly generate field boundaries using satellite imagery and machine learning, saving time and effort. Accurate boundaries help improve efficiency, minimize overlap and ensure consistent data across machines and fields. Operators can also utilize Boundary Management, which allows customers to draw and create digital field boundaries more efficiently.

To help operators troubleshoot issues, FieldOps users can now initiate Remote Display View with an existng Raven Display. By clicking “Connect to Display” on the overview page and inserting the seven-digit session code on the FieldOps website, users can now view and control in-cab display. Users can open multiple remote view sessions simultaneously in separate browser tabs.

Visit Case IH at Agritechnica, November 9-15, 2025, in Hanover, Germany, Booth B21, Hall 3.

Agribusiness, AgWired Precision, Precision Agriculture

AgGateway Celebrates 20 Years at Annual Meeting

Cindy Zimmerman Leave a Comment

AgGateway had a successful annual meeting last week in Clearwater, Florida to celebrate 20 years and work on building the future on two decades of achievement.

Jeremy Wilson, who serves as AgGateway Executive Vice President and Chief Operating Officer, as well as North American Director, says the conference was a little differently this year and it went great. “From my viewpoint, I have been incredibly excited with the interaction we saw in the sessions. You know, we’ve always been good at participating and interacting, but I just saw a level of interaction, like I haven’t seen in a long time,” said Wilson.

Wilson, who joined AgGateway as a volunteer 15 years ago, says there was a lot of reminiscing at the conference about what they have accomplished in 20 years. “It’s just amazing to look back at not only what’s happened in Precision Ag, but what AgGateway has done through the whole production agriculture channel of streamlining processes for our members to share data, use data, to just to make their life easier, to ultimately, at the end of the day, to make a grower’s life easier,” he said.

AgGateway Executive VP Jeremy Wilson (5:17)

2025 AgGateway Annual Meeting Photo Album

ag retailers, AgGateway, Agribusiness, AgWired Precision, Audio

Case IH Showcases Red Power at Agritechnica

Cindy Zimmerman Leave a Comment

Case IH is doubling down on power and productivity at AGRITECHNICA 2025 in Hanover, Germany this week. From the Case IH Steiger® 785 Quadtrac®, to the new Optum series Optum™ 440, as well as the Farmall® 120 M, and the completely reimagined Puma® 185, every machine is designed to push performance forward.

The new Steiger® 785 Quadtrac® increases the iconic tractor’s horsepower by almost 10% over the previous model with 853 peak hp. The higher horsepower has a purpose and drives productivity, allowing farmers to handle larger implements or pull the same implements even faster, offering an impressive 40% torque rise. Designed to provide more power to the ground, the Steiger 785 Quadtrac also offers a superior operator experience and cab comfort.

Case IH is previewing the new Optum® series tractors available in three models: 360, 390, and 440 – offering greater year-round productivity and increased comfort. The Optum series tractors deliver high horsepower performance and are ideal for a wide range of applications from tillage and seeding, to baling or transport. The Optum series also offers an all-new independent front axle suspension paired with upgraded braking, transmission and hydraulics.

The new Farmall® M series tractor is designed to deliver power and performance in everyday applications through to the most demanding tasks. With seamlessly integrated technology and heightened operator comfort, the Farmall M series delivers superior productivity and execution, regardless of the operation size or terrain. The Farmall M – available in 100M, 110M and 120M models – was created to handle an operator’s busiest days, continuing the Farmall legacy of dependability.

Finally, Case IH is unveiling the all-new Puma® series tractor, featuring an entirely new vehicle design that allows operators to enjoy a smoother ride with superior maneuverability as well as access to the latest precision technology. The Puma – available in 155, 165 or 185hp models – sets a new standard of performance and efficiency for varying operational needs. Featuring an advanced CVXDrive™ transmission, the Puma offers improved load handling, traction and working speeds, allowing operators to use power more economically. Costs are lowered thanks to efficient fuel consumption, and productivity increases with long 750-hour service intervals and the powerful FieldOps™ platform.

If you happen to be attending Agritechnica this week, be sure to visit Case IH, located in Booth B21, at Hall 3. If not, visit caseih.com or talk with your local Case IH dealer.

Agribusiness, AgWired Precision, Case IH, Equipment, Precision Agriculture, Technology, Tractor

Industry Ag News 11/7

Carrie Muehling

  • A letter signed by 124 organizations representing the American food and agricultural value chain, including the National Corn Growers Association, filed a letter voicing support for a full 16-year renewal of the United States- Mexico-Canada Agreement in the public consultation process for the 2026 Joint Review of the USMCA.
  • Meister Media Worldwide announced the next major evolution of the company’s long-term growth strategy with the launch of MMW 4.0 – Leading Forward, a strategic shift to advance the tech-enabled digital future of global agribusiness. Kat Fitzgerald Howington and Lauren Fitzgerald Lewis have been named Co-Chief Executive Officers, marking the fourth generation of family leadership.
  • Founded in 2000 with the merger of Novartis and AstraZeneca, Syngenta proudly marks its 25th anniversary as a leading agribusiness. This milestone caps a quarter century of innovation built on a legacy extending back more than 250 years to the founding of the Swiss chemical company Geigy in 1758.
  • The 2025-26 National FFA Officer Team was elected during the final session of the 98th National FFA Convention & Expo in Indianapolis. Members from Delaware, Michigan, Nebraska, Oklahoma, Oregon and Tennessee were elected by the National FFA Delegates to serve as the 2025-26 National FFA Officers. They will lead the organization for the next year.
  • The World Food Prize Foundation is pleased to announce that Kathleen McCracken joined the organization earlier this year as Manager I, Global Programs and Strategic Engagements.
  • As harvest continues across the country, National Crop Insurance Services released on social media a new series of short, educational videos to help explain the history of crop insurance and why it’s essential to America’s farmers, rural communities and food security. The first video in the series highlights the history of investment in risk management — from crop insurance’s humble beginnings during the Dust Bowl to the modern-day public-private partnership that covers more than 540 million acres.
  • Sara Steever has announced her retirement from Paulsen after more than 34 years with the agency. Steever’s journey at Paulsen began in 1991 as a graphic designer. Her insatiable curiosity and ability to embrace emerging technologies propelled her through various roles, including web developer and VP of Digital Services, before she assumed the presidency in 2014. Under her seven-year tenure as president, Steever guided the agency through rapid digital transformation while maintaining its strong foundation in agricultural marketing. She later transitioned to Chief Technology Officer, continuing to advance the agency’s digital capabilities.
  • Nominations are now open for the Outstanding Georgia Young Peanut Farmer Award. The state winner will be announced at the Georgia Peanut Farm Show on Thursday, Jan. 15, 2026, in Tifton, Georgia. The award is sponsored by the Georgia Peanut Commission and BASF.
  • The National Wheat Foundation announced the winners of the 2025 National Wheat Yield Contest during its annual fall meeting in Austin, TX. This year marks the 10th anniversary of the contest, which continues to highlight excellence and innovation in U.S. wheat production.
  • The Nebraska Ag Expo returns to the Sandhills Global Event Center in Lincoln, NE, from December 9-11, 2025. This must-attend event brings together 1,700 ag industry experts from 26 states and 6 Canadian provinces, along with thousands of farmers and ranchers from Nebraska, Kansas, Iowa, Missouri, South Dakota, and beyond, all under one roof. As the second largest indoor farm show in the country, the Nebraska Ag Expo offers a unique, three-day opportunity to explore the latest advancements in agriculture—from big iron machinery to precision ag, soil health solutions, irrigation innovations, and cutting-edge livestock production technologies. Attendees can discover the latest tools and technologies designed to optimize farming operations, improve yields, and drive sustainability.
  • The American Farm Bureau Federation is expanding the reach of its landmark Farm State of Mind initiative to a broader coalition of food and farming sector partners by joining forces with the Farm Family Wellness Alliance to launch the Farm State of Mind Alliance.
    • Zimfo Bytes

    Washington Update at AgGateway Annual Meeting

    Cindy Zimmerman

    Well-known industry government relations specialist Mary Kay Thatcher provided a federal policy update for attendees at the 2025 AgGateway Annual Meeting.

    Much of Thatcher’s presentation focused on the trade and tariff policies of the Trump administration and the rapid-fire announcements of deals with different countries. “Just because something has been announced, the devil is often in the details, and we need to have the piece of paper not just about China but about Japan about Vietnam, all the different agreements, and how they really will play out,” she said in an interview. “And we certainly need to continue to reiterate with the administration just how important exports are for agriculture in the U.S.”

    Thatcher noted that the government shut down has to end before Congress can do anything to help farmers before the end of the year. “I suspect that happens sometime between now and Thanksgiving. But then there’s very little time left,” she said. “I think you’ll hear from lots of farmers that it just has to happen. We’re not gonna get help out of the one big beautiful bill and the improvements to the commodity payments and the crop insurance subsidies until October of 2026, and farmers just can’t cash flow with the prices these days. So we need to go ahead and have some kind of assistance soon.”

    Learn more in this interview.
    Interview with Mary Kay Thatcher (3:47)

    2025 AgGateway Annual Meeting Photo Album

    AgGateway, Audio

    CruiserMaxx Vibrance Elite Receives EPA Registration

    Cindy Zimmerman

    Syngenta’s latest offering for cereals, CruiserMaxx® Vibrance® Elite seed treatment, has been registered by the U.S. Environmental Protection Agency and will now be available for use in the upcoming growing season.

    The fungicide and insecticide seed treatment premix is an upgraded formulation of CruiserMaxx Vibrance Cereals designed to deliver early-season disease and insect protection. Syngenta spotlighted the product at the Farm Progress Show in August.

    “This premix has been rigorously tested to help ensure it fits the need for an all-in-one seed treatment that protects against key insect pests and diseases,” said Bryn Hightower, product lead for Syngenta Seedcare. “The mixture of trusted ingredients helps cereal crops emerge evenly with strong stand establishment and root mass, helping to maximize plant populations. Compared with other seed treatments available on the market, we’ve observed an average of 18% greater plant stand and a 3.3 bushels per acre yield increase in Pythium-inoculated winter wheat.1”

    CruiserMaxx Vibrance Elite includes two modes of action on Rhizoctonia, Fusarium and Pythium, including mefeboxam- and ethaboxam-resistant isolates, and is labeled for management of a wide range of other early-season seedborne and soilborne diseases and insect pests.

    Listen to an interview with Hightower from FPS about the new product.
    FPS25 Interview with Bryn Hightower, Syngenta Seedcare (3:15)

    AgWired Precision, Audio, Crop Protection, Farm Progress Show, Syngenta, Wheat

    Precision Ag News 11/6

    Carrie Muehling

  • Syngenta Group announced financial results for the third quarter and the first nine months of 2025. Sales for the third quarter 2025 were $6.4 billion, down six percent compared to the prior year. Sales for Syngenta Crop Protection were three percent higher at $9.8 billion in the first nine months of 2025. Overall conditions in Crop Protection continue to improve with volumes up in a market with pricing pressures. Seeds sales were $3.3 billion in the first nine months of 2025, up one percent year-on-year.
  • To create innovative products designed to help producers get more from their animals, NOVUS recently added Steven (Shaohua) Guan, Ph.D., to its Innovation team as the manager of microbiology, molecular biology and fermentation lead.
  • Trailed implements are known for drifting off the guidance line even when farmers utilize autosteer. The result is inaccurate placement of inputs and inconsistent guess rows. Ag Leader is launching RightPath, a passive implement steering solution, to alleviate these problems.
  • NRGene Canada has signed its first commercial supply agreement for MaxBSF™ larvae, marking the company’s transition from R&D to full-scale commercial operations in the Black Soldier Fly industry.
  • Biotalys is pleased to announce that the United States Environmental Protection Agency (EPA) has issued its proposed registration decision to approve the company’s first biofungicide, EVOCA*. The agency will now initiate the final phase in its regulatory review, allowing stakeholders such as growers and industry associations 15 days to provide feedback before finalizing its regulatory decision.
  • Dutch tomato grower Lans has embraced AI-driven smart pest monitoring with Trap-Eye™ to transform pest scouting across seven sites. Lans is supported in this by the Dutch cooperative Harvest House U.A. The automated system has replaced manual sticky trap monitoring, improved data accuracy, and enabled faster, more cost-effective pest control decisions across the company’s 88-hectare estate.
  • Honeywell announced that its industry-leading carbon capture technologies will be used by Wabash Valley Resources, LLC in an innovative new project to create hydrogen and ammonia fertilizer for America’s farmers, strengthening national energy independence and security.
    • AgWired Precision, Precision Ag Bytes, Precision Agriculture

    AI and Future-Ready Agriculture

    Cindy Zimmerman

    Tami Craig Shilling retired earlier this year after 35 years with Monsanto/Bayer, but she is not done working.

    “I’m advising some ag tech organizations and spending some time volunteering to build some generative AI benchmarking efforts in the industry,” she said during an interview at this week’s AgGateway Annual Meeting. At the same time, Shilling is still living on a farm in southwest Illinois and raising “grandkids and corn, soybeans and cattle.”

    Shilling gave a presentation at AgGateway on “Future-Ready Agriculture: Decisions, Data, and the Power of Ag,” how AI can transform data into decisions, and decisions into deeper relationships that strengthen the entire ag ecosystem.

    “And my theme and really my closing challenge to the group was experiment,” she said. “Download one of the apps, ChatGPT, Gemini, you know, there’s multiple ones, but try it. Because I believe what will happen with the smart people that are members of Ag Gateway is they will begin to think about it and think about how can I use this to improve the work of employees, the work, the distribution, ag retailers, equipment companies, ag lenders, all the way to farmers.”

    Listen to her interview and remarks.
    Tami Craig Shilling interview (14:09)

    Tami Craig Shilling remarks (51:10)

    2025 AgGateway Annual Meeting Photo Album

    AgGateway, Agribusiness, AgWired Precision, AI, Audio, Precision Agriculture, Technology

    AgGateway Keynote: AI Playbook for Ag

    Cindy Zimmerman

    Preston Fay with the global management consulting firm Kearney gave the keynote presentation this week at the 2025 AgGateway Annual Meeting and Conference, offering what he called a Practical AI Playbook for Ag.

    Fay says right now is agriculture’s iPhone moment. “So we have this really interesting situation where we’re using AI in a lot of ways in the ag industry to do smart spraying, for example, and drones and Internet of Things,” Fay said in an interview after his remarks. “And yet on the commercial side of agriculture, we’re really not taking advantage of the tool set that’s available to us to drive demand and really create a win-win scenario for both manufacturers, retail and distribution partners, and ultimately end users in terms of managing disease states and yield and really taking advantage of the technology in ways that improve things for everybody across the value chain.”

    Fay says the technology has now evolved to a point where it’s really practical to use and apply. “So we really have to think through the use cases and the proper management of implementation to ensure that we’re getting the biggest bang for the buck…With proper planning and proper implementation, we’re really in a unique position to drive incremental sales opportunities.”

    Listen to Fay’s presentation and interview:
    Keynote presentation – Preston Fay, Kearney
    Remarks from Preston Fay, Kearney (36:00)

    Interview with Preston Fay, Kearney
    Interview with Preston Fay, Kearney (5:14)

    2025 AgGateway Annual Meeting Photo Album

    AgGateway, Agribusiness, AgWired Precision, AI, Precision Agriculture, Technology

    Sen. Klobuchar Headlines Motorcade for Trade Last Stop

    Cindy Zimmerman

    Sen. Amy Klobuchar (D-MN) spoke out against the Trump administration’s tariff policy during the final stop of the Farmers for Free Trade Motorcade for Trade on the National Mall Tuesday.

    Klobuchar is looking forward to the Supreme Court ruling on the legality of President Trump’s use of the International Emergency Economic Powers Act. “You have got a president that’s using it way beyond whatever it was intended to do, and you have a lower trade court that unanimously said that it was wrong… they say that it is illegal, and now it’s heading to the Supreme Court. So I think it’s going to be one of the most important arguments of the year… And I think there’s a very strong argument that these tariffs will ultimately be thrown out as illegal.”

    The senator says the tariffs have made a difficult year disastrous for small farmers. “When these tariffs hit, it’s the small farms, it’s the small companies that are the immediate roadkill.”

    Listen to Klobuchar’s remarks:
    Sen. Klobuchar at Farmers for Free Trade event (10:45)

    The Motorcade for Trade event in DC marks the conclusion of a 2,800-mile, 11-state tour across the country. Farmers for Free Trade has released a report detailing what they heard from farmers on the tour. The top five priorities highlighted include:

    – New market agreements with meaningful tariff reduction

    – An exemption for agricultural inputs from tariffs

    – A reduction in trade tensions with North American neighbors

    – A timely and constructive USMCA review process

    – Overall reduction in global trade tensions

    Audio, Exports, Trade