Wacko Ad From HSUS

Chuck Zimmerman

I noticed a story in the latest issue Missouri Cattlemen’s Association, Prime Cuts, e-newsletter about a stupid (my word) ad from the Humane Society. Yes, we know these wackos have been trying to connect animal agriculture to global warming. Of course, there is no global warming issue, especially not a man made one. You’ll notice that most environmental wackos have …

Advertising, Wackos

Three New Associates on Board at Bader

Laura McNamara

Milwaukee-based Bader Rutter is welcoming three new associates to its public relations group. Anna Kirk, Josh Sova and Sara Pellowski are the newest additions to the marketing services agency. Anna Kirk (pictured top right) joins Bader Rutter as a team leader. Kirk brings 11 years of professional communications experience to her position. Most recently, she owned and managed Launchpad MCPR, …

Advertising, Ag Groups, Agencies

Beef Radio Spot Put To Video

Chuck Zimmerman

You absolutely have to check out this post on Defamer to watch the video clip set to one of Matthew McConaughey’s new Beef radio spots. I’m sure NCBA won’t be upset for being given credit for the Beef Board’s work. Did you stuff your face with enough beef over the holiday weekend? If not, Matthew McConaughey is gonna be mighty …

Advertising, Ag Groups, Beef

Type-A Cranberries

Laura McNamara

Cranberries pack a lot of punch. No, not juice, well, not just juice anyway. The Cranberry Marketing Committee reminds consumers how cranberries are packed with vitamins and antioxidants. Do you know anyone who’s a Type-A personality? A multi-tasking, go-getter? Well, if fruit could take personality tests, the cranberry would turn out to be Type-A. There’s a lot of good stuff …

Advertising, Ag Groups, Food

Kids Go for Flavor

Laura McNamara

The Dairy Council of California says flavored milk does a child’s body good. That’s because, children drink up when chocolate, strawberry or vanilla is in the cup. Kids and teens, pour yourselves a tall one. Chocolate, vanilla or strawberry milk, that is. New research shows that drinking flavored milk increases overall milk intake and improves nutrition without adding extra weight. …

Advertising, Ag Groups, Dairy, Food

NAMA Wrap-up

Laura McNamara

In the words of NAMA Executive Director Jenny Pickett (pictured right), organizers of this year’s “Leading the Charge” Agri-marketing Conference “knocked it out of the park.” This was Jenny’s first conference as the Executive Director, though she has been a part of NAMA for a long time. Jenny stepped up as executive director last year when the previous director, Eldon …

Advertising, Ag Groups, Agribusiness, Audio, Ethanol, Farming, Media, NAMA, Technology

Getting Down to Business

Laura McNamara

The NAMA Board of Directors’ Meeting is underway and members are tackling the important issues and topics on today’s agenda. I stuck my head into the Chicago meeting room at the Hyatt Regency at Crown Center in Kansas City to pop a few photos of NAMA Chapter Leaders getting down to business. NAMA’s Leading the Charge Agrimarketing Conference will be …

Advertising, Agribusiness, NAMA

Running of the Pigs

Chuck Zimmerman

In case you didn’t see the Smokey Bones “Running of the Pigs” video I thought I’d share. This is a great April Fool’s gimmick. Here’s some of the press release that was actually used by some in the media. The streets of Orlando were filled today with “oinks” and squeals and screams of terror when more than 100 pigs rampaged …

Advertising, Food

Communicating Via New Media Groups

Chuck Zimmerman

I recently mentioned Clay Shirky’s book, “Here Comes Everybody: The Power of Organizing Without Organizations,” and got my copy last week. I’m going to try to share some tidbits from it as time allows since I think this is a book that will really help many of you ag communicators better understand what we’re doing. By “we” I mean ZimmComm …

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