You absolutely have to check out this post on Defamer to watch the video clip set to one of Matthew McConaughey’s new Beef radio spots. I’m sure NCBA won’t be upset for being given credit for the Beef Board’s work.

Did you stuff your face with enough beef over the holiday weekend? If not, Matthew McConaughey is gonna be mighty pissed off. Check out the new radio spot he recorded for the National Cattleman’s Beef Association. You know, the dudes who came up with that “Beef, it’s what’s for dinner” slogan? Well, they got themselves a brand new golden-haired, A-list pitchman and the results have become a bit of an obsession here in the Defamer offices. Why does it fascinate so? Maybe it’s because McConaughey plays up his every vocal tic for maximum effect, like he’s trying to lure a small child into a windowless van with some candy.

Even better are the comments posted so far. Like:

The extreme close up of the braying steer. I weep. Want to hate the Matty, but can not, not with Andre Previn arranging the score.

Or

I’m going to Ruth’s Chris for dinner tonight and TOTALLY ordering “the power of protein in the land of lean beef”.