The Dairy Council of California says flavored milk does a child’s body good. That’s because, children drink up when chocolate, strawberry or vanilla is in the cup. Kids and teens, pour yourselves a tall one. Chocolate, vanilla or strawberry milk, that is. New research shows that drinking flavored milk increases overall milk intake and improves nutrition without adding extra weight. …
NAMA Wrap-up
In the words of NAMA Executive Director Jenny Pickett (pictured right), organizers of this year’s “Leading the Charge” Agri-marketing Conference “knocked it out of the park.” This was Jenny’s first conference as the Executive Director, though she has been a part of NAMA for a long time. Jenny stepped up as executive director last year when the previous director, Eldon …
Getting Down to Business
The NAMA Board of Directors’ Meeting is underway and members are tackling the important issues and topics on today’s agenda. I stuck my head into the Chicago meeting room at the Hyatt Regency at Crown Center in Kansas City to pop a few photos of NAMA Chapter Leaders getting down to business. NAMA’s Leading the Charge Agrimarketing Conference will be …
Running of the Pigs
In case you didn’t see the Smokey Bones “Running of the Pigs” video I thought I’d share. This is a great April Fool’s gimmick. Here’s some of the press release that was actually used by some in the media. The streets of Orlando were filled today with “oinks” and squeals and screams of terror when more than 100 pigs rampaged …
Communicating Via New Media Groups
I recently mentioned Clay Shirky’s book, “Here Comes Everybody: The Power of Organizing Without Organizations,” and got my copy last week. I’m going to try to share some tidbits from it as time allows since I think this is a book that will really help many of you ag communicators better understand what we’re doing. By “we” I mean ZimmComm …
Parents Got Beef
Parents who love their kids ought to make sure they’re getting the nutrition of beef. So, as part of the new beef advertising campaign you can find Beef Checkoff advertising in Parents Magazine online. Apparently this is a value-added promotion. One such example can be seen in the latest issue of Parents magazine. On a page titled “Contests and Promotions”, …
The Easter Egg of 2008
The egg is an icon of Easter, but where did the Easter egg tradition come from? PAAS says egg coloring is a 5,000 year old practice. The egg decorating company also takes a look at egg trends for Easter 2008. Persians first began using colored eggs to celebrate spring in 3,000 B.C. Today, egg decorating is a favorite family activity. …
Chili’s Burger Showdown
Back your favorite NFL player by picking your favorite Chili’s Smokehouse Bacon Burger. The restaurant chain is in the midst of its Burger Showdown. Who’s it going to be? Minnesota Vikings running back Adrian Peterson, New Orleans Saints quarterback Drew Brees or Philadelphia Eagles running back Brian Westbrook? You know, this burger showdown thing could catch on. How about a …
Live, Eat… Breathe Ethanol
There’s no doubt racing fans noticed the difference when the Indy Racing League switched from pure methanol to a 98 percent blend of ethanol as the fuel of choice. The smell of burning ethanol is just as distinct as the roar of Indycars racing around the track. Love the races? Love the fuel? Love the smell? Tell others about your …
Juice Up with the Berenstain Bears
Kids love juice boxes and they love Berenstain Bears. That’s reason enough for The Berenstain Bears and Sensible Slippers Organic Juice Boxes to team up to promote healthy drink options for kids. R.W. Knudsen Family(R) is partnering with The Berenstain Bears(TM) for the launch of Sensible Sippers(TM) Organic Juice Boxes, available nationwide this Fall. Sensible Sippers are 100 percent certified …