Dwayne Leslie above the border from us has re-launched AgClassifieds.com. He says it will incorporate many new marketing services for farm equipment dealers and farmers wishing to advertise individual items. “Farmers have 3 traditional ways to purchase equipment” says AgClassifieds.com owner Dwayne Leslie “We wanted to bring the same effective and economical advertising options to farm equipment dealers and farmers …
NAMA’s Best
Thanks to Denny Eilers for providing me with photos of our Best of NAMA award winners for each category. First up is Best of Show, Advertising (Left to Right) Tom Bigelow, Bigelow Advertising Rick Radermacher, Bigelow Advertising Chris Lund, AGCO Application Equipment The next ones are Best of Show, Public Relations (Left to Right) Paul Durham, Martin/Williams Kim Dawson, Syngenta …
TractorHouse.com Now Has Live Auction
You can now sell your tractor by auction on the web at TractorHouse.com. Online Auction Listings are now ‘live’ on TractorHouse.com. Consistent TractorHouse advertisers now have the option to auction their equipment to a worldwide buying audience, 24/7/365. All machines are auctioned directly by dealers to registered bidders on the Web site. Seller’s fees are minimal, and there are no …
SDSU’s 86th Little International a Success
1,700 students and even more guests traveled to Brookings, SD to South Dakota State University to take part in the 86th Little International. Little “I” is the largest, two-day livestock exposition run completely by students for students. For the past three years I have served on the staff. My first two years, I served as the advertising and publicity superintendent. …
Agencies Behind Consumers Online
This story got me fired up on a Monday morning. It’s nice to be ahead of the curve don’t you think? Hopefully, a growing number of you agrimarketers out there are jumping onto the online bandwagon. Your customers are already there. Yes, farmers too. But how many of you still can’t grasp the concept of what a blog is or …
Marketing Techniques, Past and Present
I was on the road last week for Spring Break, and I spent some time in the secluded Black Hills in Western South Dakota. If you have never vacationed there, I highly recommend it. You will have the opportunity to explore the Badlands, Black Hills and Spearfish Canyon. Test your luck at Deadwood, hike to see Roughlock Falls, salute our …
Corn Farmers Coalition Launched
After last week’s announcement about the Global Renewable Fuels Alliance and Tom Buis moving from NFU to Growth Energy I thought we now had plenty of organizations promoting not only renewable fuels but corn in particular since it is such an integral part of biofuels production today. However, we now have another new organization. This time it’s the Corn Farmers …
Basic Outreach Methods
So often, we try to create elaborate marketing campaigns using the latest technologies and marketing techniques. While there are countless new and exciting ways to spread the message about your place of business, sometimes the most simple ways have been used for years. Maybe that’s why they are still around in spite of the latest and greatest ways to do …
Truth In Advertising Applies To New Media
I recently consulted with an ag group that wants to start using new media, specifically a blog and podcast. During the discussion I heard that someone would, “ghost write for . . .” That immediately set off the warning signal in my mind. I encouraged them to reconsider this. To start with, there are plenty of examples of a company …
Super Bowl Ads
Whether or not you’re a fan of football, I’m sure that many of you took part in a Super Bowl party last night. I met up with some college friends to watch the game, laugh at the commercials and eat lots of food! Although I’m not an avid football guru (I always cheer for the underdog), I LOVE watching the …