Whether or not you’re a fan of football, I’m sure that many of you took part in a Super Bowl party last night. I met up with some college friends to watch the game, laugh at the commercials and eat lots of food! Although I’m not an avid football guru (I always cheer for the underdog), I LOVE watching the commercials because I feel there is something to learn from corporate business that have millions of dollars to utilize their creativity and market their products. I heard that one commercial during the Super Bowl costs $3 million for 30 seconds! Amazingly, I heard that Budweiser had seven minutes of commercials.
Fox Sports on MSN provided the Top 10 Best and Top 10 Worst commercials of the evening. If you missed the event, let me recap: Budlight, Doritos, Bridgestone, Monster, Career Builder, Coke Zero, Cash4Gold and Hulu took the top spots. Be sure to take some time to view these advertisements.
When thinking about marketing, it’s important to remember brand enhancement. Some of the commercials were funny, creative and artistic, but I didn’t remember the brand name after it was over. Some of the best marketing strategies are simple and clean. You don’t need $3 million to be successful in your own marketing efforts, but you do have to be smart and creative. So what are your best and worst marketing experiences? Have you ever flopped? Did your product take off after a certain campaign? Curious minds want to know…
