ZimmCast 754 – Roadrunner Marketing Launched in Fall

Chuck Zimmerman

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. We’ll have a final ZimmCast podcast at the end of the year. But in the meantime… I’m sharing an interview with Josh Turney, founder of Rooster and Roadrunner. I did ask if he’ll be starting another bird name company soon. You’ll have to listen to hear his answer. Roadrunner just recently …

Agencies, Audio, Marketing, ZimmCast

Animal Ag News 12/11

Carrie Muehling

In the USDA World Agricultural Supply and Demand report for December the forecast for 2025 red meat and poultry production is raised as higher poultry and beef production are partially offset by lower pork production. Beef production is raised on a faster rate of slaughter for both fed and non-fed cattle for the fourth quarter. Pork production is lowered on …

AgWired Animal, Animal Agriculture, Animal Bites

DWFI Podcast 48 – A Decade of Daugherty Water for Food Leadership

Cindy Zimmerman

In this special episode, host Frances Hayes sits down with Peter McCornick, Executive Director of the Daugherty Water for Food Global Institute, as he concludes nearly a decade of leadership. This deep-dive conversation covers Peter’s distinguished career, from his early life on a farm in Scotland and pivotal international work in Africa, Asia, and the Middle East, to what drew …

Audio, Farming, Food, International, Irrigation, Podcasts, University, Water, Water for Food

Inspire Expands Food and Ag Practice with Leadership Additions

Cindy Zimmerman

Full-service, Ohio-based national agency Inspire has hired new leadership to expand the agency’s agriculture and food practice and its capacity to grow in the industry. Emily Sword and Meg Becker bring unmatched experience and expert counsel that will benefit clients. They are immediately adding value by providing enhanced expertise in reputation management, industry partnerships, research-driven storytelling, and integrated marketing strategy—tailored …

Agencies, people

Trump Announces Bridge Payments for American Farmers

Cindy Zimmerman

During a Monday round table with cabinet members, farmers and lawmakers, President Donald Trump announced the U.S. Department of Agriculture (USDA) will make $12 billion available in one-time bridge payments to American farmers in response to temporary trade market disruptions and increased production costs. President Trump said the $12 billion represents a relatively small portion of what the United States …

Audio, USDA

Industry Ag News 12/8

Carrie Muehling

The Cooperative Hall of Fame will honor Kevin Still, President & CEO of Keystone Cooperative, for his visionary leadership and lasting contributions to the cooperative movement by inducting him into the Cooperative Hall of Fame in 2026. Established in 1974 by the National Cooperative Business Association and administered by the Cooperative Development Foundation, the Cooperative Hall of Fame is the …

Zimfo Bytes

BioLumic Expanding Seed Trait Platform to South America

Cindy Zimmerman

BioLumic is expanding its light-activated seed trait platform into South America. Biolumic, which programs heritable seed traits using light, has announced steps to expand its Corn xTraits™ Licensing Program, including early-stage evaluations with GDM and a collaboration with Tropical Melhoramento & Genética (TMG), two of Brazil’s leading seed companies, along with regional seed production and nursery engagement with Gro Alliance. …

AgWired Precision, Corn, International, Precision Agriculture, Seed, Soybean, Technology

NAMA is Hungry For More in 2026

Chuck Zimmerman

Satisfy your appetite for big ideas at the 2026 Agri-Marketing Conference — Hungry for More! Get registered. Join us on April 15–17 in St. Louis, MO, for three days of innovation, inspiration and expert industry insights designed to fuel your marketing mindset. This year’s conference serves up a mix of thought-provoking sessions, valuable networking opportunities, and — NEW this year! …

Ag Groups, Agencies, Agribusiness, NAMA

Precision Ag News 12/4

Carrie Muehling

Bayer is pleased the Solicitor General supports U. S. Supreme Court review of the petition for a writ of certiorari in the Durnell case and agrees with the company’s arguments on preemption. The company believes that the backing of the U.S. government will be important to the Court’s consideration of its petition. The split among federal circuit courts in the …

AgWired Precision, Precision Ag Bytes, Precision Agriculture

Syngenta Announces EPA Approval for PLINAZOLIN Technology

Cindy Zimmerman

Syngenta’s PLINAZOLIN® technology has received registration from the Environmental Protection Agency and is now available for use, subject to state approvals. PLINAZOLIN technology will power five separate insecticide products for use in corn, cotton, vegetables, tree fruit, cereals and more. Growers can purchase the new active ingredient for the 2026 growing season as a seed treatment, soil-applied insecticide or foliar-applied …

Agribusiness, AgWired Precision, Audio, Farm Progress Show, Insecticides, Syngenta, Technology