About Jamie

I recently took a chance of a lifetime and moved to the hills of Southwest Missouri. Here we started an embryo transfer business with a good friend. Full-time farming is the life I now live and I wouldn’t change it for the world.

Taking on Activists in the Courtroom

Posted on May 14, 2013 by Jamie

Unfortunately, when dealing with the threat of activist groups it is hard to avoid the courtroom. During the Animal Agriculture Alliance Stakeholders Summit we heard from those who have seen first hand the legal ramifications of activist tactics.

John Simpson, partner at Fulbright and Jaworski LLP, shared how he fought back for his client for 13 years and tips for those courtroom battles. John represented Feld Entertainment, who produces the Ringling Bros. and Barnum & Bailey Circus. The team was victorious and ASPCA paid Feld Entertainment a $9.3 million settlement.

John doesn’t refer to these groups as activists, he says they are special interest groups with a radical agenda. He also stressed that they will attack you at the local, state and national levels. They will not only attempt to take action in the courtroom, they will attack the legislative, science and vet labs, in the media and your very own business.

Listen to or download my interview with John here: Interview with John Simpson

Listen to or download John’s complete presentation here: John Simpson - Presentation

Check out photos from the event: 2013 Animal Ag Alliance Stakeholders Summit Photo Album

Coverage of the Animal Agriculture Alliance Stakeholders Summit is sponsored by National Pork Producers Council and National Cattlemen’s Beef Association

Uniting Partners With One Voice

Posted on May 10, 2013 by Jamie

Partnerships are what the Animal Agriculture Alliance is based on. These partnerships unite the agriculture community, creating one voice. Instead of ‘preaching to the choir,’ attendees at the Animal Agriculture Alliance Stakeholders Summit, heard from outside voices and some challenges were presented that made us all think about how we can join together and address them.

I spoke with Chase Adams, National Cattlemen’s Beef Association, about their involvement with the Animal Ag Alliance and how they plan to share the message presented at the summit with their producers from across the country.

“National Cattlemen’s Beef Association has been a longtime supporter of the Animal Ag Alliance. We’ve got a member on the board and we believe, as all the groups do, it’s so important that agriculture puts a unified face against those that really want us put out of business and thats animal rights folks. Animal Ag Alliance allows groups like NCBA to join with other groups like pork and even a lot of grain and agribusiness partners around the industry and put that unified voice together and respond to so many of the things we get attacked on.”

Listen to or download my interview with Chase here: Interview with Chase Adams

Check out photos from the event: 2013 Animal Ag Alliance Stakeholders Summit Photo Album

Coverage of the Animal Agriculture Alliance Stakeholders Summit is sponsored by National Pork Producers Council and National Cattlemen’s Beef Association

A Personal Story of Lessons Learned

Posted on May 9, 2013 by Jamie

The past can’t be changed, but we can learn from it. That’s what economist, public speaker, farm girl, wife and mom, Janet Hufnagel Thompson, stressed with her message to attendees at the Animal Agriculture Alliance Stakeholders Summit. The event focused on how we can protect our animals, our farms, the food we eat and the confidence of consumers.

Janet shared her families fight against environmental groups to save their family farm. Unfortunately, her story doesn’t have a happy ending, but her hope is to educate others by sharing the lessons they learned the hard way. Talking publicly is something she thinks would have changed the outcome of their situation. She stated that if at least have of the people who supported them privately, spoke out publicly then they could have saved the business. But the take home message she wants all to remember is the sanctity of private property.

“The most important thing is the sanctity of private property. Private property owners need to decide what happens on their property and with their business. I think this idea that we need to regulate more to keep the bad actors from being bad doesn’t stop the bad actors. It make it hard for good people to do business. So I think we have to go back to the fundamentals that this country was founded upon, the protection of life, liberty and property. And until we do that, until we go back to treasuring private property and what it truly means, I think we are going to continue to see an erosion and deterioration of circumstances for producers and thats producers of all kinds, not just farmers and ranchers.”

Listen to or download my interview with Janet here: Interview with Janet Thompson

Listen to or download audio from Janet’s complete presentation here: Janet Thompson - Presentation

Check out photos from the event: 2013 Animal Ag Alliance Stakeholders Summit Photo Album

Coverage of the Animal Agriculture Alliance Stakeholders Summit is sponsored by National Pork Producers Council and National Cattlemen’s Beef Association

The Glass Walls Project

Posted on May 8, 2013 by Jamie

Speaker after speaker during the Animal Agriculture Alliance Stakeholders Summit reminded us that transparency is no longer an option for the livestock industry. To prove that the agriculture community has nothing to hide, groups have opened their doors to share how your food is made.

Senior Vice President for Public Affairs & Professional Development at the American Meat Institute, Janet Riley, was one of those speakers who shared how her organization is bridging the divide between producer and consumer. I got the opportunity to talk with her and she gave more insight into AMI’s Glass Wall Project.

“For far too long the animal rights activists have said if slaughter houses had glass walls everyone would be a vegetarian and I didn’t believe it. Then Cargill really gets a lot of credit for the inspiration when they allowed the Oprah show into their plant. It went so well. It was just a very honest dialogue, they didn’t shy away from anything. So I started talking to Temple Grandin and I said will you be willing to host some videos and just explain in your own works how we slaughter livestock. She was delighted to show people what we do and how she has influenced what we do. She picked two plants that were representative of the beef and pork industries. Both agreed to open their doors to us. Then we decided that we would produce these videos in Temple’s own words. We wanted authentic transparency and so we just allowed Temple to explain in the best way she could how we process livestock into meat at each step of the way. It was a really interesting experience. Every now and then I would say consumers might not understand why we do this, could you explain it? And then she would.”

The beef and pork processing plant videos can be viewed at AnimalHandling.org, along with more information on meat processing. AMI is looking into producing a turkey processing video next. These videos are a great educational tool and open doors for progressive dialogue.

Listen to or download my interview with Janet here: Interview with Janet Riley

Listen to or download audio from Janet’s complete presentation here: Janet Riley - American Meat Institute

Check out photos from the event: 2013 Animal Ag Alliance Stakeholders Summit Photo Album

Coverage of the Animal Agriculture Alliance Stakeholders Summit is sponsored by National Pork Producers Council and National Cattlemen’s Beef Association

Protecting Farms & Promoting Animal Care

Posted on May 7, 2013 by Jamie

Protecting animals, farms, food and consumer confidence was the theme during the Animal Agriculture Alliance Stakeholders Summit. More and more states are taking legislative matters when it comes to protecting farmers. And that was a hot topic addressed during the recent event held in Arlington, Virginia.

Joe Miller, General Counsel for Rose Acre Farms, spoke to attendees on farm protection legislation and how it actually promotes animal care. Misconceptions with these legislations have been that farmers have something to hide, but Joe helps explain that they are designed to shelter farmers from unlawful accusations. He also stated the need to better understand our consumers and not expect them to simply understand us.

“Some of the drivers have been the 80 videos that have been taken since 1990. Undercover videos taken without any knowledge of the people involved. The problem is it causes a lot of damage to these company’s reputation. They have no way to respond to these. These are farms, they don’t have PR departments and they can’t respond to this. But yet there is a lot of damage done. These is no proper response available for these people so legislation is being driven from the standpoint that we are trying to protect honest, hard working people in business and stop people from trying to harm them. That’s what is driving this legislation.”

Joe also added that states should consider adding a vicarious liability statement to their legislation. This would enable you to press charges against any company or organization that used footage taken illegally. If this clause isn’t added, then the only person held liable is the videographer and they typically have nothing for you to gain.

Listen to or download my interview with Joe here: Interview with Joe Miller

Listen to or download audio from Joe’s complete presentation here: Joe Miller - Rose Acre Farms

Check out photos from the event: 2013 Animal Ag Alliance Stakeholders Summit Photo Album

Coverage of the Animal Agriculture Alliance Stakeholders Summit is sponsored by National Pork Producers Council and National Cattlemen’s Beef Association

Enter Alltech’s Farming Film Festival

Posted on May 6, 2013 by Jamie

Get your cameras rolling for Alltech’s Annual Farming Film Festival. Everybody knows that farmers work extremely hard to feed the world, but not everyone knows how much science goes into farming every day. Farmers are always observing, learning and searching for new ways to take better care of their land, livestock and crops.

This is your chance to show the world the science of farming. If you’re a farmer we want to hear your story. If you’re not a farmer, find one and tell their story.

Participants can enter to win up to $2,000 by submitting their video at FarmingFilmFestival.com. Winners will be chosen by a panel of science and agricultural journalists based on creativity, quality of video and story interest.

The competition will run from May 3 to June 30. Early entrees will be highlighted at GLIMPSE 2020 the 29th Annual Alltech International Symposium in Lexington, Ky., May 19-22. Finalists will be notified July 2 and public voting will take place July 2-21.

For more information and official rules, visit FarmingFilmFestival.com.

Communicating Throughout the Food Chain

Posted on May 6, 2013 by Jamie

The Animal Agriculture Alliance Stakeholders Summit brought together people from across the agriculture community to discuss issues our industry is facing. Communicating with our consumers seems to be one of the most important things we need to focus on.

Dallas Hockman, Vice President of Industry Relations for the National Pork Producers Council, spoke to attendees about the value of communications throughout the food chain. He shared how the NPPC is reaching influencers and the value of choice. Choice not only for the consumer, but for the producer as well. Another thing he stressed was the importance of creating door-opening content.

“It’s not surprise to your listeners out there, especially pork producers, that our industry is under significant challenges. Being attacked and stereotyped as a factory farm, that we don’t really care, we over use of antibiotics, or whatever it may be. So, we have embarked on an effort to reach out to our retail and food service channel partners. Talking to them about the great job the industry is doing. We have gone through a complete analysis of the risks that our industry is facing as it relates to upcoming issues, whether that be on pain management, use of antibiotics or whatever they may be & having these meetings with our customers and talking to them about all the resources we have available. More importantly providing them a good resource in the event they have questions on these issues in the future.”

Listen to or download my interview with Dallas here: Interview with Dallas Hockman

Listen to or download audio of Dallas’ complete presentation here: NPPC - Dallas Hockman

Check out photos from the event: 2013 Animal Ag Alliance Stakeholders Summit Photo Album

Coverage of the Animal Agriculture Alliance Stakeholders Summit is sponsored by National Pork Producers Council and National Cattlemen’s Beef Association

Recap From Animal Ag Alliance Stakeholders Summit

Posted on May 3, 2013 by Jamie

The 12th Annual Animal Agriculture Alliance Stakeholders Summit is a wrap. Each year staff and board members try to bring topics that are hot to the table for experts to share their insights into what the agriculture industry is facing. This year the theme was focused on animal activists and ways we can protect our animals, farms and food but not forget the importance of consumer confidence.

I caught Kay Johnson-Smith, President & CEO for the Animal Agriculture Alliance just after the last guest speaker finished up. She was glad to have another successful event in the books and excited to see how the information given to attendees will be put into action in the future.

Listen to or download my interview with Kay here: Interview with Kay Johnson-Smith

The Alliance also recently elected elected Paul Pressley, U.S. Poultry & Egg Association, chairman of its board of directors. USPOULTRY has been an active member of the Alliance for 24 years, and Pressley will serve a two-year term as chairman. The Alliance’s board of directors consists of representatives from all major sectors of animal agriculture.

“I look forward to working with Kay and the Alliance staff. The Alliance has been a strong voice for all of animal agriculture for over 25 years. Now, more than ever, the ability to unite the industry across species lines is critical to responding to animal welfare issues,” remarked Pressley.

Check out photos from the event: 2013 Animal Ag Alliance Stakeholders Summit Photo Album

Coverage of the Animal Agriculture Alliance Stakeholders Summit is sponsored by National Pork Producers Council and National Cattlemen’s Beef Association

Animal Ag Alliance Stakeholders Summit Kicks Off

Posted on May 1, 2013 by Jamie

This morning kicked off the 12th Animal Agriculture Alliance Stakeholders Summit here in Washington, D.C. or more specifically Arlington, Virginia. This year’s topic of discussion was on “Activist at the Door: Protecting Animals, Farms, Food & Consumer Confidence.” The Animal Ag Alliance is focused on connecting, educating & protecting and that is exactly what this conference is all about.

Today we have heard from all aspects of the agriculture community as well as a few outsiders who gave us a perspective we needed to hear. Tomorrow’s panel will continue with the same dialogue focused on animal welfare within the agriculture industry.

If you were unable to attend the event you can follow the #AAA13 on Twitter or view the live coverage here, provided by Alltech.

Soon I will have audio interviews uploaded and ready to listen to, but until then here are some photos from the event. 2013 Animal Ag Alliance Stakeholders Summit Photo Album

Coverage of the Animal Agriculture Alliance Stakeholders Summit is sponsored by National Pork Producers Council and National Cattlemen’s Beef Association

Raising Chickens, A Family Business

Posted on April 26, 2013 by Jamie

Brooks Edmundson is a row crop farmer from North Eastern North Carolina and to help supplement his family farming operation he started raising broilers for Sanderson Farms. Brooks is setting the farm up in hopes that one day his boys will come back to the family farm to raise their own families.

His farm was one stop on the tour during the Chicken Media Summit held in the New Bern, NC area. Bio security is an extremely important aspect in keeping the birds healthy and our food supply safe. Before stepping into the barns we all suited up from head to toe. Wild birds and people are the largest cause of diseases in flocks. I chatted with Brooks after we got an up close and personal view of the life of a chicken farmer and he shared some more incite into his daily responsibilities caring for the birds and how he utilizes the use of technology to meet his goal of having a consistant 6 1/2 pound bird.

“We get these birds at several hours old and they are very cute and fuzzy. We keep them for 49 days. It’s a constant process of checking on, but everything is automated. It’s a great process for us. We’ve enjoyed it.”

“The system we use is hooked to the internet. I can sit hear and observe my whole farm from either my cell phone or when I’m on my tractor or combine I have my Ipad. I know everything that’s going on at all times.”

Listen to my interview with Brooks here: Brooks Edmundson

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

How Modernization Protects Flocks

Posted on April 25, 2013 by Jamie

Society today wouldn’t be where it is if it wasn’t for modern medicine. The same thing applies for poultry production. The modernization of the poultry industry keeps the birds safe and ensures a safe food supply.

I talked with Dr. John Glisson, Director of Research Programs for US Poultry & Egg Association after he served on one of the panels discussing chicken issues in the news during the recent Chicken Media Summit. As a veterinarian, he discussed issues poultry companies face each day to ensure a nutritious, wholesome and safe product. Bio security and the use of antibiotics were a few of the hot topics brought up.

“Something that’s currently in the news right now is Avian Influenza in China and it’s potential to infect people. We use bio security to keep that virus out of our system. Most of the time that virus is spread by wild birds or by people. We don’t allow any wild birds or people onto the farms. So, here in the United States we have managed to radicate that type of virus from the whole system. We also have a program constantly monitoring every single broiler flock that goes to market in the United States and testing it to make sure it is free from Avian Influenza. So, not only have we removed the virus, we have a very intensive early warning system if it ever comes in.”

“The perspective is that we are raising 8 billion chickens a year in the United States. Some of them get sick. We try everything possible not to allow them to get sick and we have incredible disease prevention programs. Because the last thing we ever want to happen is for a flock to get sick. But occasionally it happens. What are we going to do then? Let me die? No, we can’t. We have to treat them, but when we use the antibiotics we use it very responsibly. Each antibiotic has a FDA required withdrawal period. It may say on there “can’t be used in birds within 10 days of slaughter.” And what that has established to do is make sure if we use antibiotics on birds and withdrawal the antibiotic the correct length of time, there will be none in the meat. And so, we use them sparingly and very safely.”

Listen to my interview with John here: John Glisson

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

Chicken Issues in the News

Posted on April 24, 2013 by Jamie

The US Poultry & Egg Association served as another sponsor of the Chicken Media Summit, held in north eastern North Carolina last week. Members of the media were welcomed with warm, sunny skies as members of the poultry industry took us under their wings to share a little of their passion for the chicken community.

After a wonderful meal at Persimmons Waterfront Restaurant in New Bern, NC, I sat down with John Starkey. John is president for USPOULTRY and served as moderator for the second panel on Issues in the News. During that panel experts discussed poultry welfare, modernization of plants, labeling and the role vets play in modern poultry production. I asked John to address some of these issues.

“I think that is probably one of the reasons transparency has become important to us. We’ve let the animal rights activists define us in a way that isn’t very favorable. The truth is a lot different and we want to be able to show that. I guess that’s reactionary, but on the other hand it’s trying to get out ahead of it, so the next time you or another member of the media hears a report or story you have something to balance that perspective with.”

“Well really what we are doing is trying to catch up with the rest of the world. We are out there in the marketplace trying to compete with Europe and Brazil. They run their operations at a much higher line speed than we do. If we are going to compete, if we are going to continue to export and contribute to a positive trade balance in ag, which is one of the few sectors that has a positive trade balance, then we need to be competitive. These higher speed systems have been demonstrated safe by both consumer and employee in Europe and in Latin American countries. We don’t see a reason why we can’t move forward with them. Understanding we have responsibility to food and employee safety, but again the data clearly shows those can be maintained at these higher speeds.”

Listen to my interview with John here: John Starkey

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

What Consumers Want

Posted on April 23, 2013 by Jamie

The National Chicken Council was one of the sponsors for the recent Chicken Media Summit held in New Bern, North Carolina. The event opened the doors for media to tour the complete life of a broiler and ask questions from experts from the poultry community.

I sat down with Senior Vice President of the National Chicken Council, Bill Roenigk, after he moderated a panel with chicken company executives. He shared why this event was so important to not only chicken, but to the food industry as a whole.

“We think this event is important because we are hearing from consumers and people who follow the industry that you need to be more open and more transparent. You need to show people where their food comes from. It’s a criticism, but not a criticism just in chicken. It’s the entire food industry. We need to understand better where are food is and what is in our food. So, it finally registered with us that we need to find an opportunity to be more transparent, more open. And Sanderson Farms was very gracious and agreed to do that. They have a wonderful facility and I not only enjoyed seeing the people going through the tour, but also the questions they asked. We sit in our offices and think we know what people know, but we discovered that there really is a lot more people would like to know.”

Bill also hit on issues concerning sustainability, what our global market is demanding and the world’s outlook for the future of the poultry industry.

Listen to my interview with Bill here: Bill Roenigk

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

Chicken Media Summit Panelists

Posted on April 22, 2013 by Jamie

Day three of the Chicken Media Summit gave attendees the opportunity to listen and get their questions answered. The National Chicken Council and US Poultry & Egg Association brought together executives, researchers, vets and other experts to serve on panels to address industry trends, challenges and other hot topics.

Bill Roenigk, Senior Vice President for the National Chicken Council, served as the moderator for the first panel of chicken company executives.

Panelists:
Lampkin Butts, President & COO of Sanderson Farms
Bill Lovette, President & CEO of Pilgrim’s Pride Corporation
Jim Perdue, Chairman of the Board for Perdue Farms

Each panelist addressed issues and challenges they all face to ensure a wholesome, nutritious product consumers will want. Each also stressed the need for transparency and the desire to be a sustainable company. Other topics discussed were global markets and the need for more protein worldwide.

Listen to Chicken Company Executives panel here: Panel One

John Starkey, President, USPOULTRY, served as the moderator for the second panel on issues in the news.

Panelists & area of interest:
Poultry Welfare
Yvonne Thaxton, PhD., Center for Food Animal Wellbeing, University of Arkansas

Modernization of Poultry Inspection
Kendra Waldbusser, Senior VP, Food Safety & Quality Assurance, Pilgrim’s Pride Corporation

Chicken Labeling
Doug Smith, PhD., Associate Professor, Poultry Science, North Carolina State University

Role of Vets in Modern Poultry Companies
John Glisson, DVM, MAM, PhD., Director of Research Programs, USPOULTRY

Listen to Issues in the News panel here: Panel Two

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

Embracing Transparency in the Poultry Industry

Posted on April 19, 2013 by Jamie

The second day of Chicken Media Summit was all about transparency. Members of the press were invited to tour a hatchery, grower barn, processing plant and waste water treatment facility. This allowed for them to see with their own eyes the complete life of a chicken from egg to plate. And most importantly, get all questions answered.

Sanderson Farms was the company that opened it’s doors to attendees of this year’s summit. This experience alone was an eye opener for many. They were able to truly understand the science, technology and safety behind the most popular white meat.

President and CEO of Sanderson Farms, Lampkin Butts, along with many other Sanderson Farms employees spent the entire event with guests and were honored to play host to the Chicken Media Summit tours. I had to opportunity to spend the day with Lampkin and chatted with him as he discussed meeting consumers needs, challenges in the industry and growing price of feed.

Listen to my interview will Lampkin here: Interivew with Lampkin Butts

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

Enriching People’s Lives With Animal Source Foods

Posted on April 18, 2013 by Jamie

After a fantastic four course dinner of stuffed chicken, attendees of the 2013 Chicken Media Summit were honored to hear a keynote address about the importance of animal sourced foods.

The National Chicken Council and the U.S. Poultry & Egg Association brought in Bill Weldon, Vice President of Global Outreach & Development and Western Europe Commercial Business for Elanco Animal Health and Susan Finn, President and CEO of the American Council for Fitness and Nutrition. Together they shared how animal source foods are the key to enriching people’s lives and feeding the world for the next 50 years.

The three key elements of this new research focuses on broadening the understanding, empowering collaboration and advancing innovation. Statistics show that by 2050 we are expected to have about 9 billion mouths to feed. That means 70% more food will be needed and 70% of this will need to come from efficiency-improving technology.

“Food security has far-reaching ramifications for health productivity and quality of life at the individual, community and global levels. Historically, as societies emerge from poverty, they begin to consume animal source foods. Meat, milk and eggs provide a nutrient-rich diet, which is critical for brain and muscle development, and disease prevention, along with weight management. All of these combine to improve health and productivity, ultimately enriching people’s lives.”

Listen to my interview will Bill here: Bill Weldon

Check out photos from the event here: 2013 Chicken Media Summit Photo Album

Sunny Skies for Chicken Media Summit

Posted on April 17, 2013 by Jamie

The sun is out and a warm ocean breeze is blowing here in New Bern, North Carolina for the Chicken Media Summit. The National Chicken Council and the U.S. Poultry & Egg Association has once again brought together media from across the country to share their dedication to providing a wholesome product.

Tonight we hear from Bill Weldon, Ph.D., & Vice President of Global Research & Development and Western Europe Operations for Elanco Animal Health, and Susan Finn, PH. D., RD, FADA, President and CEO of the American Council for Fitness & Nutrition. They will give a 2013 report on the importance of animal source foods.

Tomorrow we embark on “Chicken: Farm to Forklift Day.” The day will include tours of a hatchery, chicken houses, processing plant and wastewater treatment plant.

And Friday wraps up with panel discussions with chicken company executives and industry issues.

Soon we will have a album full of pictures and audio interviews for download.

See It? Stop It! Animal Care Starts With You

Posted on March 28, 2013 by Jamie

The National Milk Producers Federation (NMPF), along with the Center for Food Integrity and the U.S. Pork Sector jointly launched “See It? Stop It! Animal Care Starts With You.” A campaign to give proactive demonstration of agriculture’s commitment to farm animal care. The initiative demands that if signs of animal abuse, neglect, mishandling or harm are seen, then we have an obligation to report it immediately.

Though these acts are uncommon, See It? Stop It! gives animal care providers resources to easily report what they witness.

Betsy Flores, NMPF’s Senior Director of Animal Health and Welfare, stated, “Care of animals could not be more important to farmers. Having a system in place to contact any of several authorities is imperative, and ‘See it? Stop it!’ provides that resource. This initiative combines well with the dairy industry’s National Dairy FARM Program: Farmers Assuring Responsible Management to ensure the well-being of animals in our care.”

“As the nation’s oldest animal protection organization, the American Humane Association (AHA) has a long history of involvement with programs that help assure proper animal care,” said Kathi Brock, National Director of the Farm Animal Program for AHA. “It is critical for farm management to set clear expectations for animal care and to have zero tolerance for animal mistreatment. We believe ‘See It? Stop It!’ provides the tools to help set those expectations and a mechanism for reporting abuse which supports the proper care of America’s farm animals.”

The U.S. pork and dairy industries have provided funding for the program and believe it is a great way to add to their already existing strong animal care programs.

“The Pork Quality Assurance® (PQA Plus®) program outlines best practices for proper animal care,” said Sherrie Niekamp, director of animal welfare for the National Pork Board. “The ‘See it? Stop It!’ initiative meshes well with the core principles of PQA Plus that pork producers have followed for more than 20 years.”

For more information about the program and an employer checklist, guidance for integrating the program into existing animal well-being programs, posters and employee training visit www.seeitstopit.org.

CHB Names 2012 Distinguished Chef

Posted on March 27, 2013 by Jamie

Certified Hereford Beef (CHB) announces the title of 2012 CHB Distinguished Chef and this year’s recipient is truly dedicated to the brand. Robbi Jenkins, executive chef of Three Fires Steakhouse, Prairie Band Casino & Resort, Mayetta, KS. has many years in the culinary industry and very deserving of the award.

Originally from Mississippi, Robbi, received her degree in English and pursued other career endeavors, although cooking ran in the family and was always close to heart. Later in life she finally took on her calling and entered the two-year program at Washburne Culinary Institute & French Pastry School in Chicago.

She began her culinary career a the Ritz Carlton Hotel in Chicago and later moved to Lawrence, KS. to be closer to family. She worked in multiple establishments in the Kansas City area before taking the head chef position with Prairie Band Casino & Resort.

“When they brought in the CHB steaks and grilled them up, they were fantastic,” Jenkins says. “The flavor, marbling and tenderness were wonderful. Having been a chef for many years, I have had the opportunity of working with many brands of beef products, and I now know Certified Hereford Beef is the beef product I can hang my reputation on. It has proven to be the most tender and consistent product each and every time.”

“My colleagues have started calling me the Hereford queen,” she says. “And I’m very proud of it, and of our restaurant. I’ve been a cheerleader for the CHB product, and I’m sure it will bring great recognition for the brand, as well as for our restaurant.”

The CHB product is used in Three Fires Steakhouse menu many times including the steakhouse burger, filet, prime rib, strip steak, ribeye and T-bone entrees. Servers are educated on the product and avidly promote it as CHB.

Fenton Barnard, Kansas City Protein LLC procurement manager, nominated Robbi for the award with numerous letters of recommendation, her acclaimed resume and the Three Fires Steakhouse menu.