A majority of growers and other agricultural professionals turn to online sources first for general information about their industry, and over half of them use mobile or handheld devices 10 or more times per workday. These are some of the key findings in a recent Syngenta survey, in which more than 300 readers of Thrive, the company’s production-focused magazine and website, responded to questions about their online habits and appetites.
Anthony Transou, Internet marketing manager at Syngenta, is not surprised that, like other industries, U.S. agriculture is embracing digital communications—from social media campaigns and blogs to precision farming and recordkeeping.
“Digital platforms give users a way to share and learn from others in the agricultural industry, whether they are around the corner in their communities or across the globe,” he said. “One of our key concentrations is to create optimized content that can spread across channels and be consumed anywhere, so there is a seamless experience from desktop to mobile users.”
Transou’s team has made several recent adjustments and additions to the Syngenta digital platform. For example, new websites like Tools to Grow More Soybeans and the Quilt Xcel®Fungicide Stress Management Training Module help growers locate information about specific issues or products more easily. Another recent online development is the Know More, Grow More agronomy blog, which features tips and local news updates from Syngenta agronomic service representatives. Twitter, Facebook and YouTube channels are also convenient ways for growers to interact with Syngenta via questions, comments, contests and general discussions. Continue reading