Panera Bread and Millennials

Chuck Zimmerman

ZimmCast 438How many of you remember the Panera EZChicken campaign? If so, you know that it sparked a social media response from the agriculture community due to the way farmers were portrayed who did not farm the way Panera wants their food ingredients farmed. Panera did issue an apology and you’ll hear another one in this week’s program.

aaa-14-10During the Animal Agriculture Alliance Stakeholders Summit I sat down with one of the panelists, Dan Kish, Head Chef & VP of Food, Panera Bread. He participated in a panel titled, “What’s the Antibiotics Endgame.” Dan is pictured speaking with John Stika, Certified Angus Beef on the left and Joe Dorsthoffer, Perdue Farms on the right.

I asked him about the changes the company has made to its food and supply chain ingredients. He says they are “not the norm.” But there is a business case for those changes he says.

“We like to think we do really great things with those ingredients and that’s why people love ’em but there’s something beyond the taste of the food. There’s a connection to food that we find that our core customer, the customer that we most seek to satisfy finds food meaningful in their life and their attributes that there will probably never be science for. This is feeling based and not enough research to ever give you the answer.”

He says he participated in the panel because he wanted to be part of the conversation even if it’s not easy to have. He talks about standing up for what you believe in. I think you’ll be interested to hear his comments.

Listen in here: Panera and Millennials

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

Subscribe to the ZimmCast podcast here.

Ag Groups, Animal Agriculture, Audio, Food, ZimmCast

Silent Auction Benefits Interns & Aggies

Chuck Zimmerman

AAA Silent AuctionIt’s a familiar sight at a lot of conferences. The silent auction. This one is for the Animal Agriculture Alliance and took place at the Stakeholders Summit

About $4,000 were raised this year. There were some great agnerd items like an iPad mini, Mophie phone charger and more. The funds are used to support the AAA summer intern program and College Aggies Online initiative.

I was wearing ZimmGlass so I shot a short video clip of the silent auction in process with some well known celebrities.

2014 AAA Stakeholders Summit Photo Album

Coverage is sponsored by Sensible Table

Ag Groups, Animal Agriculture, Audio

KernelQuest for Your Smart Phone

Cindy Zimmerman

kernel-questLook down on your smart phone! It’s a bird, it’s a plane – it’s Captain Cornelius!

The National Corn Growers Association (NCGA) just launched a new smartphone/tablet game featuring beloved character Captain Cornelius. “KernelQuest is a game of skill, maneuverability and all-around corniness. Join Captain Cornelius, our a-maize-ing superhero in green spandex, as he defies gravity and weaves his way across the Midwest. Just don’t get creamed… Beware the mob of cobs! Set a new high score, challenge friends and learn corny facts along the way.”

NCGA developed KernelQuest in response to the popularity of the 2014 World of Corn comic book Captain Cornelius: Corn Day Celebration, which was released earlier this spring in Farm Futures. The story takes readers on an exciting and educational journey to explore a variety of topics including biotechnology, ethanol, livestock feed and sustainability. The new video game component will introduce a larger audience to Captain Cornelius and, in spreading his popularity, inspire new audiences to find out more about the world of corn.

Can KernelQuest beat Candy Crush? Download it today. KernelQuest is now available for free through Google Play and the iTunes store.

Ag Groups, Corn, NCGA

AAA College Aggies

Chuck Zimmerman

AAA College AggiesThe Animal Agriculture Alliance presented scholarships to several of the members of the current College Aggies Online group. Last November the Alliance announced the winners of the fall competition.

Members of the University of Wisconsin, Madison Association of Women in Agriculture formed the top-scoring club with 229,820 total points, earning $5,000.00.

Louisiana State University Les Voyageurs came in second place with 182,103 points and will receive a $2,500 prize. LSU was closely followed by clubs at both Oklahoma State University and Montana State University.

With 28,016 points, the individual high score went to Jessy Eggerling, a student at South Dakota State University. Nikki Little of Auburn University came in second place with 27,077 points. In third place was Katherine Griswold, of University of Wisconsin. Each of the three top individuals will earn scholarships valued at $2,500, $1,000 and $500 respectively.

I interviewed the College Aggies attending last week’s Stakeholders Summit to receive their awards. They are pictured with representatives from program sponsors Lallemand Animal Nutrition, Tyson Foods, National Pork Board and the AgChat Foundation. I asked them how that got involved with the program and what they do as College Aggies Online.

AAA College Aggies

2014 AAA Stakeholders Summit Photo Album

Coverage is sponsored by Sensible Table

Ag Groups, Animal Agriculture, Audio, Education, University

Grow it, Kill it, Melt it with Conserv FS

Cindy Zimmerman

conserv-fs-turfThe GROWMARK FS System is well known in the Midwest agricultural world for grain, energy and agronomy services, but maybe not so well known is its turf products and services.

“If you want to grow it, kill it, or melt it, the turf division would be who you would talk to,” says Jim Coens, Turf Department Manager for Conserv FS in Woodstock, Illinois. “If it’s a non-edible crop, we have sales people that sell into it – from golf courses, municipalities, park districts, school districts. If you play on it on the outside, we can help you with it.”

Conserv FS and at least eight other FS member companies in the GROWMARK system have turf programs with certified turf specialists like Don Michaels. “We don’t sell just ourselves as a person, we sell the concept of a team effort,” said Michaels, who stresses the importance of customer service in their business.

Conserv FS has turf accounts with some big names, like the Chicago Cubs and Bears and the Milwaukee Brewers, who have big needs. “Their fields are on show every day,” said Michaels. “So they cannot afford to have a slip up. That field always has to play safely and look pristine.”

“In GROWMARK, corn and beans rule the world, but in our world it’s playability and aesthetics,” said Coens, who says they really got into the business about 15 years ago when they noticed how much agricultural acreage was being lost to urban sprawl. “So we looked at alternatives and other markets we could get into … and we took all the wonderful things we knew in the agricultural world and brought them to people growing turf.”

The wide variety of products and services offered by the turf division include aeration and aquatics, bulk salt and ice melters, seeds, herbicides, fungicides and even fencing supplies.

Find out more in this interview with Jim and Don. Conserv FS Turf Division interview

Audio, FS System, GROWMARK

Millennial Staffers on the Hill

Chuck Zimmerman

Millennial StaffersThe first panel discussion of the 2014 Animal Agriculture Alliance Stakeholders Summit focused on millennial staffers on the hill. Moderating the discussion was Chandler Keys, The Keys Group. The panelists each spoke first with ideas for approaching elected officials effectively, especially since the first step is often with a millennial generation staffer like themselves. I selected a quote from each of their comments to share.

First up is Grant Colvin, Policy Analyst for the Senate Committee on Agriculture. He says when visiting with your elected officials not to “overthink it.” He often sees people coming in with a chip on their shoulder and even using hostile language. He suggests using some finesse and sensitivity.

Grant Colvin

Next is Joe Williamson, Legislative Director for Congressman Cory Gardner, CO. He says he had to learn about farm policy on the fly when he got into his position and that the only way to reach millennials is to “dumb it down.” Simplify the message because a lot of people don’t have the background in agriculture that you do.

Joe Williamson

Then we heard from Alexandria Igleheart, Legislative Assistant for Congressman Mac Thornberry, TX. She is a numbers person and says you can’t argue with numbers. So have some good local data for the district of who you’re visiting with. She also says to start small by building a relationship and realize that things don’t often move fast on the Hill.

Alexandria Igleheart

2014 AAA Stakeholders Summit Photo Album

Coverage is sponsored by Sensible Table

Ag Groups, Animal Agriculture, Audio, Farm Policy

Farmland: The Student Perspective

Kristin Liska

farmland-posterOn May 8, the documentary Farmland was shown in Ames, Iowa and many Iowa State students were able to attend the showing. I was able to catch up with Brady Zuck, a senior in animal science, afterwards and ask him what his thoughts were on the film.

In the interview, that you can listen to fully below, Brady talks about how he was able to relate to the movie on a personal level and really enjoyed how it showed all aspects of agriculture and not just one side. He continued to talk about how important this movie is for people outside of the agriculture community to watch this movie.

Have you seen the Farmland film? If so, what did you think about it?

Farmland: Brady Zuck
Ag Groups, Audio, USFRA

Zimfo Bytes

Talia Goes

    Zimfo Bytes

  • Pear Bureau Northwest, the nonprofit marketing association that promotes fresh pears grown in Oregon and Washington, recently commissioned nutrition research examining fresh pear consumption and the associated nutrition and health benefits.
  • Golf course superintendents and lawn care professionals can now instantly access Bayer’s best-in-class innovation and research from their iPhone or iPad using the Backed by Bayer™ app from Environmental Science, a division of Bayer CropScience LP.
  • Peanut Proud and the Georgia Peanut Commission loaded 20 pallets (28,800 jars) of peanut butter to send to families affected by the recent tornado disasters in Arkansas, Mississippi and Alabama. Donations were made by Kroger, American Blanching, as well as Peanut Proud.
  • The Alberta Wheat Commission has announced that Tom Steve will join the organization as its new general manager.
Zimfo Bytes

The Power of AgFiniti

Melissa Sandfort

Insights WeeklyIt seems like every year it gets harder and harder to meet up with the consultant to grab your planting or seeding prescriptions; or if they do make it into our hands, the USB seems to get forgotten on the kitchen table.

The good news is, with the AgFiniti cloud platform, access to your valuable prescription and setup files is easier than ever! Instead of running into town to grab your files, or waiting for your consultant to get them to you, simply transfer them wirelessly, directly from the field!

AgFiniti took a unique approach in terms of wireless connectivity, Ag Leader provides the platform, and allows you to use the wireless connection that works best for you! Many already have a wireless solution that will work with AgFiniti. If you have a smart phone or tablet with a cellular data plan, you may have a device that is capable of becoming a “personal hotspot”. These devices can turn their cellular data connection into a Wi-Fi signal for other devices to connect to. Or, if your operation has a wireless network that’s accessible from the field, office, or shop, you can easily connect your Ag Leader display’s to your AgFiniti account without having to utilize cellular data at all.

AgFiniti-700x490Connect your Ag Leader display to your secure AgFiniti account to access prescriptions, guidance lines and display setup files without having to keep track of a USB! As the season progresses, wirelessly send your as-applied data back to your office or to your trusted advisor, without the hassle of managing multiple USB’s and spending valuable time transferring field data, making data management quick and easy.

Read More

Ag Leader, Agribusiness

ZimmCast with Paulsen’s Sara Steever

Cindy Zimmerman

ZimmCast 436We are so pleased to offer our sincere congratulations to a good friend and professional colleague Sara Steever, who was just named president of Paulsen Marketing!

steever-1Sara is only the fourth president in the 63-year history of the Sioux Falls-based agency that specializes in ag and rural lifestyle clients. She succeeds Greg Guse, who has been Paulsen’s president for the past six years. Greg will continue to serve the agency as executive vice president, business development.

Find out more about Sara and Paulsen in this ZimmCast. Paulsen Marketing president Sara Steever

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

Subscribe to the ZimmCast podcast here.

Agencies, Audio, ZimmCast