In this week’s ZimmCast you’ll hear the viewpoints of two industry leading experts on the rural lifestyle market. It seems like this is all anyone wants to talk about in the agrimarketing world these days. Keep your eye on AgWired if you’d like to learn more about it. The Marketing Director for John Deere Commercial and Consumer Equipment is Dennis …
Self Image in Water
I really appreciate John Deere holding their Drive Green media event in Sarasota, FL. After all, it is my home town. So, after the event was over I stayed an extra couple days to see some high school friends and family. And no stay in Sarasota would be complete without a trip to Siesta Key Beach. The water was absolutely …
Osborn & Barr Wins a Handful of Firsts
Osborn & Barr didn’t do so shabby at its first-ever appearance at the Turf & Ornamental Communicators Association communications contest. O&B earned four first-place awards and one merit award for its public relations, creative and event planning work for John Deere Worldwide Commercial & Consumer Equipment. “Osborn & Barr and our clients realize the importance of high-quality communications and marketing …
Adventures at the Trade Show
Yesterday was the grand opening of this year’s trade show here at the Commodity Classic. There was a lot to discover on the trade show floor, and Mary and I were not shy to test some of the interactive components of the displays.
At our first stop, we were pulled in by the energetic team at the Golden Harvest booth to take part in a remote control car race. Mary won the race. Mary won the race big time. I was completely unable to make the remote control car go forward much less make it go around a small track. Let’s just say I lacked the motor skills.