2025 Agri-Marketing Conference

Precision Ag News 2/19

Carrie Muehling Leave a Comment

  • The National Association of Conservation Districts (NACD) recognized winners of national service awards at the association’s 79th Annual Meeting in Salt Lake City, Utah.
  • Bushel, an independently-owned software technology company focused on digital tools for the agricultural supply chain, announced an integration into MyCHS, the farmer-facing platform from CHS, Inc., the nation’s largest farmer-owned cooperative.
  • Trailed implements are known for drifting off the guidance line even when farmers utilize autosteer. The result is inaccurate placement of inputs and inconsistent guess rows. Ag Leader is introducing RightPath, a passive implement steering solution, to alleviate these problems.
  • The Soil Health Academy announced that Kent Donica has been selected as secretary/treasurer of the non-profit regenerative agriculture education organization. SHA also announced that Doug Voss has been selected as SHA’s first executive director. Donica is a fourth-generation rancher from southern Oklahoma and a consultant for the regenerative agriculture consulting firm Understanding Ag, LLC.
  • According to new data from the Association of Equipment Manufacturers (AEM), U.S. sales of Ag tractors and combines fell during January 2025 compared to the year before. U.S. sales of Ag tractors dropped 15.8 percent, while U.S. sales of combines fell 78.9 percent.
  • Following the General Shareholders’ Meeting held by Syngenta Group on February 14, 2025, the Company announced that Alf Barrios, a Spanish and U.S. citizen, has been unanimously elected as a new independent director of the Company, effective February 14, 2025. He has also been appointed as a member of the Board’s Compensation Committee and Audit Committee.
  • What’s the next wave of sustainable fashion? The answer…soy-based textiles which are on the rise. To spur innovation in this space, U.S. Soy announces Clara Padgham from the University of Wisconsin-Madison as the national winner of the NEXTILE: The Soy in Textile Design Challenge. In its second year, the NEXTILE competition is designed to highlight the creativity and originality of students studying design by encouraging the use of sustainable textiles, namely soy-based products.
  • Each year, the Alabama poultry industry produces two fully loaded Nimitz-class aircraft carriers’ worth of poultry litter, or about 3.6 billion pounds. Poultry litter is rich in nitrogen and phosphorus, and much of the waste product is applied to farmland as a low-cost fertilizer. However, when applied improperly, the resulting runoff can be disastrous for the environment. A team of soil scientists from the Alabama Experiment Station, Cornell University and Oregon State University were awarded $1.3 million by the National Resources Conservation Service to study nutrient runoff from manure fertilizer. The research will guide new best management practices for farmers, as well as provide a detailed database for regulators hoping to lessen the environmental impact of runoff, such as algal blooms, dead zones in waterbodies, poor air quality, and greenhouse gas emissions.
  • Indoor Ag-Con and Sollum Technologies are pleased to announce the recipients of the inaugural Sollum Student Scholarship to Indoor Ag-Con: Erica Hernandez and Brandan Shur. These two outstanding PhD students, both conducting research in controlled environment agriculture (CEA), will receive an all-expense-paid opportunity to attend the March 11-12, 2025, edition of Indoor Ag-Con at the Westgate Las Vegas.
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    Nebraska Cattleman is New NCBA President

    Chuck Zimmerman Leave a Comment

    Buck Wehrbein

    Buck Wehrbein, a Nebraska cattleman, ascended to the role of NCBA president during CattleCon 2025, held this week in San Antonio, Texas. Wehrbein, with a 45-year career in the cattle feeding sector, brings decades of dedication to the industry and leadership experience to NCBA’s top leadership post.

    He is particularly passionate about fostering opportunity for the next generation of cattle producers, recognizing their ability to drive innovation and industry progress. “They’re ahead of where we were in my time,” he noted. “They understand the issues, and they’re ready to make a difference.” Another important issue is taxes. “The tax issue is critically important for agriculture,” Wehrbein said. “A few years ago, there was talk of doing away with the deduction of expenses, and that would have been devastating. We also have to keep pushing on the Death Tax. With what land values have done, if families are forced to sell or split up land to pay taxes, it would put a lot of people out of business.”

    Here is an interview I did with him prior to the change in officers:
    Interview with Buck Wehrbein (3:08)

    The 2025 NCBA officer team, approved by the NCBA board of directors, took office at the end of this year’s convention. Gene Copenhaver of Virginia was named president-elect and Kim Brackett of Idaho was elected vice president. Skye Krebs of Oregon was elected chair of the NCBA Policy Division and Kenny Rogers of Colorado was elected policy vice chair. Nancy Jackson of Mississippi and Travis Maddock of North Dakota were elected as chair and vice chair of the NCBA Federation Division, respectively. Brad Hastings of Texas will continue to serve in the role of NCBA treasurer.

    2025 CattleCon Virtual Newsroom

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    RFA CEO on the State of the Ethanol Industry

    Cindy Zimmerman Leave a Comment

    As is tradition, the 30th annual National Ethanol Conference kicked off with the State of the Industry address from Renewable Fuels Association President and CEO Geoff Cooper, who highlighted the industry’s pivotal role in American agriculture and outlined how ethanol can once again help the farm sector thrive in the face of current economic challenges.

    Cooper reflected on the industry’s rich history while also looking toward the future under the leadership of President Trump and a new Congress.

    “From the early days of ‘gasohol’ during the Carter administration to the transformative passage of the Renewable Fuel Standard (RFS) in 2005, the ethanol industry has evolved into a cornerstone of both U.S. energy security and agricultural prosperity,” Cooper said. “The success of ethanol, driven by the RFS, has had a profound impact on American consumers and farmers alike, helping lower pump prices, enhance energy independence, and bolster rural communities.”

    Click here for Cooper’s remarks as prepared.

    State of the Industry Address – RFA President and CEO Geoff Cooper
    RFA CEO Geoff Cooper, Industry Address (35:56)

    2025 National Ethanol Conference Photo Album

    Audio, Ethanol, National Ethanol Conference, RFA

    Time To Register for NAMA Palooza

    Chuck Zimmerman Leave a Comment

    NAMA PaloozaI’m all signed up to go to Kansas City this spring for the 2025 NAMA Agri-Marketing Conference! I can’t wait to join my fellow agri-marketers for this incredible event. Join me!

    The NAMAPalooza will take place at the Sheraton Crown Center Hotel, 2345 McGee, Kansas City, Missouri. Get registered if you haven’t yet. The hotel cutoff is March 17, 2025. Git-R-Done.

    Marketing, NAMA

    CattleFax Forecast is Continued Strong Demand & High Price Outlook

    Chuck Zimmerman Leave a Comment

    CattleFax at CattleCon 2025The popular CattleFax Outlook Seminar, held as part of CattleCon 2025 in San Antonio, Texas, shared expert market and weather analysis. Pictured are Jerry Adams, CattleFax President who is shown giving Randy Blach, CEO, CattleFax some recognition for his many years of service.

    Here are some excerpts and their remarks on stage. I’m starting with Matt Makens, Meteorologist / Atmospheric Scientist at Makens Weather LLC.

    Weather conditions will remain a critical factor influencing grazing availability, herd expansion and cattle prices. Meteorologist Matt Makens said La Niña this winter brings rather volatile weather changes across North America with the majority of weather extremes affecting those in the Central to Eastern U.S. For Mexico and the Southwestern U.S., producers will see drought acreage increase as it has nationwide since June.

    “Drought will likely increase across the Western U.S. this spring and into the Pacific Northwest, Northern Plains, and Canadian Prairies through this summer. To watch will be the North American monsoon and how much drought relief it can provide to Mexico, the Southwest, and parts of the Plains,” he said. “Current data show the monsoon is likely to produce more moisture this year than last. A strong enough monsoon can decrease precipitation across the central Corn Belt, watch July closely. Late in the year, the focus turns to the development of La Niña or El Niño.”

    Listen to his remarks here:
    Matt Makens presentation (20:56)

    Next is Kevin Good, vice president of market analysis at CattleFax. He reported that U.S. beef cow herd is expected to see the cycle low to start 2025 at 28 million head, 150,000 head below last year and 3.5 million head from the 2019 cycle highs.

    “We expect cow and bull slaughter to continue declining in 2025, with overall numbers down by about 300,000 head to 5.9 million head total. Feeder cattle and calf supplies outside of feedyards will also shrink by roughly 150,000 head, while cattle on feed inventories are starting the year slightly below 2024 levels at 11.9 million head,” he said. “With a tighter feeder cattle supply, placement pace will be more constrained, leading to a projected 700,000-head drop in commercial fed slaughter to 24.9 million. After modest growth in 2024, beef production is expected to decline by about 600 million pounds to 26.3 billion in 2025, ultimately reducing net beef supply per person by 0.8 pounds.”

    Beef prices continued their upward trend in 2024, averaging $8.01/lb., the second-highest demand level in history. While demand may ease slightly in 2025, retail prices are still expected to rise to an average of $8.25/lb. Wholesale prices will follow suit, with the cutout price projected to reach $320/cwt.

    Listen to his remarks here:
    Kevin Good presentation (22:54)

    Concluding the session is Randy Blach, CattleFax chief executive officer.

    He has an overall positive outlook, and noted that strong margins in the cow-calf sector have set the stage for cowherd expansion to begin, with heifer retention likely back near a more normal pace, relative to minimal retention in recent years. Drought and pasture conditions are now the key factors influencing the rate of expansion with a slower herd rebuild anticipated compared to the last cycle. This more measured expansion pace implies a positive outlook for producer returns over the next several years. Strong consumer demand also remains a bright spot for the industry.

    “We have to remember where we came from,” Blach said. “Continued improvements in quality and meeting consumer expectations with a safe, nutritious product and a consistently good eating experience have had tremendous impacts on moving the needle for this industry. We’re moving in the right direction, and we need to keep paying attention to that signal.”

    Listen to his remarks here:
    Randy Blach presentation (17:25)

    2025 CattleCon Virtual Newsroom

    Ag Groups, Audio, Beef, Markets, NCBA

    Animal Ag News 2/17

    Carrie Muehling Leave a Comment

  • Attention college students! Do you have a passion for agricultural communications and want to network with hundreds of professionals? Apply by February 21 for the Forrest Bassford Student Award. The top winner will receive a $1,500 scholarship and a $500 travel award to attend Ag Media Summit. Up to three additional $750 travel scholarships may be awarded to finalists to attend the event. Get details and download the application here. Special thanks to Alltech for sponsoring this prestigious award!
  • Zoetis announced its recent acquisition of the marketing rights for Loncor® 300 (florfenicol) from Elanco. With Loncor 300, Zoetis adds an amphenicol option to its market-leading cattle anti-infective portfolio.
  • The National Cattlemen’s Beef Association (NCBA) strongly supports the Death Tax Repeal Act, led by Reps. Randy Feenstra (IA) and Sanford Bishop (GA). The Senate companion bill is led by Majority Leader John Thune (SD). Repealing the federal estate tax, also known as the Death Tax, is a top priority this year for NCBA.
  • Biosecurity is essential in a cow-calf operation to protect the investment in bull selection and ensure the overall health of the herd. By partnering with a reliable seedstock provider, producers can enhance genetics and animal health, reducing the risk of disease introduction and building a resilient cow herd. Join Casey Fanta and Dr. Erik Holum as they discuss how they use genetics and biosecurity to impact their seedstock at Wulf Cattle. Lisa Pederson, extension specialist with North Dakota State University, will discuss how to producers can use biosecurity plans and the Secure Beef Supply to improve their herds.
  • Trying to predict what the dairy market will do in 2025 is not easy. There’s the threat of higher tariffs, the danger of avian influenza and losing employees due to immigration reform, but there’s also room for growth. During a 2025 dairy market outlook presentation at Dairy Strong, Mike North, president of Ever.Ag, said tariffs are a big deal for farmers and something they should pay attention to since it may decrease exports and lead to lower sales.
  • Registration is open for the 2025 National Holstein Convention being held June 23-26, 2025, at the Union Station Hotel in St. Louis, Missouri. The convention will feature local farm tours, educational seminars, Holstein Association USA’s Annual meeting, contests and workshops for Junior Holstein members, award recognitions, and much more.
  • Michael Dykes, D.V.M., president and CEO of the International Dairy Foods Association (IDFA), released a statement following the U.S. Senate’s confirmation of Robert F. Kennedy Jr. to lead the U.S. Department of Health and Human Services (HHS): “On behalf our nation’s dairy supply chain, IDFA congratulates Mr. Kennedy on his confirmation as U.S. Secretary of Health and Human Services. We look forward to working with Mr. Kennedy to advance the health of Americans by encouraging consumption of fresh, wholesome, and nutritious dairy foods and protecting our nation’s consumers from foodborne illnesses. For too long, inflexible, burdensome regulations have stifled innovation and production efficiencies for dairy processors while outdated nutrition policies have discouraged Americans from consuming milk, yogurt, cheese, and other wholesome dairy products that contribute essential nutrients—including calcium, potassium, vitamin D, and protein—to our diets. America’s dairy industry stands ready to support Mr. Kennedy’s efforts to combat chronic disease, reduce foodborne illnesses, and ensure all Americans have access to safe and affordable dairy nutrition.”
  • USDA Foreign Agricultural Service (FAS) released year-end pork export data last week, showing a volume of 3.03 million metric tons (+4 percent YoY) valued at $8.63 billion (+6 percent YoY). The results were summarized in a recent news release by the National Pork Board’s (NPB) strategic partner, the US Meat Export Federation (USMEF).
  • USPOULTRY and the USPOULTRY Foundation posthumously recognized Dr. Nelson Cox as the recipient of the annual Dr. Charles Beard Research Excellence Award. Cox worked as a research microbiologist for the U.S. Department of Agriculture, Agriculture Research Services. The award is named in honor of Dr. Charles Beard, former director of the Southeast Poultry Research Laboratory and former vice president of research at USPOULTRY.
  • Jonathan Cade, president of Hy-Line International, Des Moines, Iowa, was elected chair of the board of directors of U.S. Poultry & Egg Association (USPOULTRY). The board meeting was held during the International Poultry Expo, part of the 2025 International Production & Processing Expo (IPPE). Cade previously served as vice chair. Cade has a degree from Harper Adams University in the United Kingdom (UK). Before becoming president of Hy-Line International, he served as managing director of Hy-Line subsidiary, Hy-Line UK International.
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    Industry Ag News 2/14

    Carrie Muehling Leave a Comment

  • The U.S. Department of Agriculture (USDA) released a statement regarding the Government Accountability Office’s (GAO) review of former U.S. Secretary of Agriculture Thomas J. Vilsack’s choice to modify the longstanding Supplemental Nutrition Assistance Program (SNAP) obligation practice.
  • At its monthly meeting, the Farm Credit Administration board approved a final notice on regulatory burden to be published in the Federal Register. On July 20, 2022, FCA published a notice of intent and request for comment in the Federal Register, inviting the public to comment on FCA regulations that may duplicate other requirements, are ineffective, are not based on law, or impose burdens that are greater than the benefits received. FCA took this action to continue its efforts to streamline its regulations and make the regulatory environment more efficient so that Farm Credit System institutions can more effectively serve farmers, ranchers, their cooperatives, and other eligible borrowers. The final Federal Register notice responds to all comments that FCA received in response to the 2022 notice. FCA issues a request for comment on regulatory burden approximately every five years.
  • Crop insurers gathered for the industry’s annual convention, where leaders celebrated significant growth and charted a course for the future of American agriculture’s most important risk management tool. With more than nine out of every 10 planted acres insured in the country, crop insurance has become a vital component of the rural economy, protecting farmers and ranchers against extreme weather and volatile markets. Dale Perry, Chairman of the American Association of Crop Insurers (AACI), emphasized the importance of preserving and expanding the industry’s success. Scott Arnold, Chairman of National Crop Insurance Services (NCIS) and Chairman of Rain and Hail, highlighted the program’s impact: “In just five years, crop insurers have paid insurable losses of more than $65 billion to help farmers recover from disasters.” Noting the 205 million additional acres that have been enrolled in that time, Arnold said, “This growth is a testament to the thoughtfulness and drive of more than 20,000 committed people who work in this industry.”
  • Stretching from Nebraska to North Carolina and Michigan to Mississippi, 10 U.S. farmers who have started careers in production agriculture recently journeyed to Honduras and Guatemala. As part of United Soybean Board’s See for Yourself mission, the group experienced an in-depth look at the soy checkoff’s investments in international market growth.
  • The American Soybean Association applauds Sen. Jerry Moran and Rep. Tracey Mann for introducing legislation to maintain the Food for Peace Program as the Trump Administration continues its audit of federal agencies and programs. Food for Peace supplies food-insecure communities throughout the world with nutrition assistance that includes U.S. soy.
  • The Renewable Fuels Association is excited to announce the addition of two key players in the renewable energy and advisory sectors, Weaver and Renewable Energy Advisors (REA), as new associate members. Weaver brings extensive experience in audit, tax, and advisory services that drive business transformation and growth, while Renewable Energy Advisors focuses on expanding renewable energy markets, governance, and providing technical and financial due diligence.
  • The members of the National Council of Farmer Cooperatives elected its slate of officers for 2025 at the organization’s 96th Annual Meeting in La Quinta, Calif. Kevin Brinkley, president and CEO of Plains Cotton Cooperative Association of Lubbock, Texas, was elected chairman; Tom Astrup, president and CEO of American Crystal Sugar Company in Moorhead, Minn., was elected vice chair; Chuck Conner was named president and Marlis Carson was elected secretary/treasurer. The chair of NCFC traditionally serves two one-year terms; this would be Brinkley’s first term, as he succeeds Jay Debertin of CHS Inc. in the role.
  • The American Seed Trade Association (ASTA) welcomes Danielle Cummins as the organization’s new Director, Membership Engagement. Danielle joins ASTA after a successful tenure at The Directions Group (formerly known as Aimpoint Research), where she was an Account Executive and Senior Intelligence Analyst, managing a diverse client portfolio, excelling in sales, and acting as a subject matter expert on a wide range of consumer and agriculture trends and topics at national conferences and workshops.
  • Join the Livestock Publication Council‘s next Coffee and Collaboration on Wednesday, February 26 at 12 p.m. CT. This month’s speaker is Rachael Davis, Director of Marketing Communications, Noble Research Institute. This free monthly webinar is moderated by Jennifer Shike and Angie Stump Denton. No registration is necessary. It’s open to members and non-members. Join the Zoom Meeting here.
  • The International Fresh Produce Association (IFPA) congratulates Secretary Robert F. Kennedy Jr. on his confirmation as the U.S. Secretary of Health and Human Services (HHS). IFPA looks forward to working with Secretary Kennedy and HHS leadership to advance policies that expand access to fresh, nutritious fruits and vegetables as a key strategy to improve public health.
  • The National Association of Wheat Growers (NAWG) and U.S. Wheat Associates (USW) welcome new legislation introduced that would move the Food for Peace international food assistance program under USDA’s administration. The legislation is sponsored by Representatives Tracey Mann of Kansas, Rick Crawford of Arkansas, Dan Newhouse of Washington, David Rouzer of North Carolina and House Agriculture Committee Chairman GT Thompson of Pennsylvania, along with Sens. Jerry Moran of Kansas and John Hoeven of North Dakota.

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    Zimfo Bytes

    Secretary Rollins Goes to Work at USDA

    Cindy Zimmerman Leave a Comment

    After being confirmed by the Senate yesterday, Brooke Rollins was immediately sworn in as the 33rd U.S. Secretary of Agriculture by Associate Justice of the U.S. Supreme Court Clarence Thomas in a private ceremony today at the Supreme Court building.

    “It is the honor of a lifetime to serve as the nation’s thirty-third Secretary of Agriculture — and a privilege beyond description to have the trust of President Donald J. Trump, and the opportunity to advance his agenda. I am thrilled to lead the United States Department of Agriculture and to serve the people of this country,” said U.S. Secretary of Agriculture Brooke Rollins. “Every day, I will fight for American farmers, ranchers, and the agriculture community. Together, we have an historic opportunity to revitalize rural America and to ensure that U.S. Agriculture remains the best in the world for generations to come.”

    During a welcome reception at USDA Friday morning, Rollins gave her first official address as Secretary. “We understand that we are not just federal employees here at. USDA. We are servants to the people and to all Americans. And we understand here at USDA that we do not just have a job, we have a mission,” said Rollins.

    Rollins made it clear that the department would “be aligned with the intent, the vision and the purpose of President Trump and the Americans who elected him” including cooperating with the Department of Government Efficiency (DOGE). “They’ve been here for a few weeks, but we are welcoming the efforts because we know that that work will make us better here at USDA. It will make us stronger, it will make us faster and it will make us more efficient,” Rollins said.

    Later in the day, Rollins took questions from reporters at the White House regarding issues including Avian Flu and egg prices, layoffs at USDA, DOGE and SNAP.

    Listen to her comments:
    USDA Secretary Brooke Rollins - first address (11:37)

    Sec. Rollins’ first press availability at the White House
    USDA Secretary Brooke Rollins - first press avail (8:35)

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    Precision Ag News 2/13

    Carrie Muehling Leave a Comment

  • The National Association of Conservation Districts (NACD) welcomed and administered oaths of office to its new leaders during the association’s 79th Annual Meeting in Salt Lake City, Utah. President-elect Gary Blair of Starkville, Mississippi, was sworn in as President of NACD. Blair manages Blair Legacy Tree Farm, owns a private financial consulting business, and is retired from 36 years of service with Southern AgCredit.
  • With over 2,000 visitors from 56 different countries, including nearly 30 percent farmers, the 9th edition of World FIRA has firmly established itself as the must-attend event for robot and autonomous solutions enthusiasts. Aimed at reshaping the future of agriculture in the midst of transformation, the event that took place from February 4th to 6th in Auzeville-Tolosane, near Toulouse (France).
  • Nominations are now open for inducting innovators, trailblazers, mentors, and other contributors to conservation agriculture into the 2025 CTIC Hall of Fame. The ideal nominee has contributed to CTIC’s mission as a member, former board director, partner or former staff; advanced conservation agriculture regionally or nationally; or led by example as a farmer innovator.
  • Advanced Agrilytics, a leading agricultural solutions provider, announced Chris Kallal has joined the company as the Illinois Regional Agronomy Lead.
  • From the 2025 National Farm Machinery Show, Kubota Tractor Corporation unveiled the MX4900, its newest addition to the company’s popular line of utility tractors. The MX4900 was designed to be the workhorse expected of a utility tractor, but at a new price point in the MX series lineup. From transporting hay bales to grading a driveway, or performing general property maintenance, this powerhouse provides a solution that ranchers, farmers, and municipalities have been waiting for. The MX4900 will be available at authorized Kubota dealers in Spring of 2025.
  • Wingtra, the leading aerial insights solutions provider, has just launched WingtraGROUND. This revolutionary ground control kit completes a true end-to-end solution, combining drone, field setup and processing into a single, fluid toolchain—so both experts and beginners can run professional-grade aerial surveys with ease. The all-in-one setup eliminates the things that eat up the most time in the field and removes errors that cost even more time later. Now, surveyors and GIS teams can rely on a single solution for fast, reliable insights.
  • Registration is now open for the 2025 Water for Food Global Conference, held by the Daugherty Water for Food Global Institute at the University of Nebraska. Themed, “A Resilient Future: Water and Food for All,” it will center around working to solve one of the world’s most pressing issues – feeding a growing planet while preserving our precious natural resources. The five-day conference boasts its location in Lincoln, Nebraska as a living laboratory of agricultural and water research atop the vast Great Plains Aquifer. Held April 28 – May 2, 2025 at Nebraska Innovation Campus, the event convenes 400 leading experts and organizations from around the globe to explore research, expand technologies and share relevant knowledge in water and food security.
  • The California Department of Food and Agriculture (CDFA) is offering California Pest Control Advisers (PCAs) a unique opportunity to earn $2,000 while contributing to the advancement of integrated pest management. Through an updated grant program facilitated by the California Association of Pest Control Advisers (CAPCA), PCAs can participate in a one-season study by tracking pest management practices in a selected field of lettuce, alfalfa, grapes, almonds, pistachios, or tomatoes.
  • The Ag Innovation Forum, presented by the Agricultural Business Council of Kansas City and the National Institute for Animal Agriculture, is the premier event for agricultural leaders, innovators, and stakeholders shaping the future of food and farming.
  • Soybean growers in the Midwest face a new challenge with Red Crown Rot (RCR), a yield-threatening disease that is on the rise. With no effective in-season treatments currently available, growers are facing increasing difficulties in managing this emerging issue. To help growers address this issue, CeraMax®, a biological seed treatment developed by Ceradis Crop Protection B.V., will be available in 2025 under a Section 2(ee) label for the suppression of Red Crown Rot in soybeans.
  • GO Seed announced the release of the highly anticipated third edition of its Cover Crop Basics booklet, a trusted resource for farmers, agronomists, and educators across North America. With over 50,000 copies of previous editions distributed, this go-to guide offers strategies to improve soil health, enhance biodiversity, and boost farm sustainability.
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    Breedr Is New AgTech With Launch of Full Circle Beef ™

    Chuck Zimmerman Leave a Comment

    Ian Wheal, BreedrThe CattleCon 2025 Industry News Center was sponsored by Breedr, the Austin-based global leader in precision livestock technology. I interviewed Founder and CEO, Ian Wheal. He talks about how and why he got the company started.

    Here’s the company’s mantra: “In God we trust; everyone else…bring data,” Full Circle Beef™ connects independent producers across the entire beef supply chain-from cow-calf producers and seedstock ranchers to feed yards and packers-giving powerful real-time feedback, verified performance, and premium Watch how Breedr works prices.”

    In addition to talking about Breedr’s Full Circle Beef™ model we also discussed the Future of Beef Show podcast. “The Future of Beef Show is THE place to connect with the people and ideas shaping the future of the cattle industry.

    Hey, folks! I’m Jim Johnson from the Brands and Barbed wire podcast, and I’m inviting you to join Ian Wheal, Jess Sperber, and I for The Future of Beef Show. Produced in partnership with American Cattlemen and Breedr.

    Together with an inspiring lineup of guests, we’ll share stories from the forefront of modern beef production – and show you how technology and data can make all the difference – while staying true to the values that define our industry.”

    Listen in to my interview with Ian:
    Interview with Ian Wheal (5:50)

    2025 CattleCon Virtual Newsroom

    Agribusiness, Audio, Beef