Oh the Places We’ve Been!
On-site coverage of major agricultural events has been the mainstay of what ZimmComm has done as a company with AgWired and AgNewsWire, but starting in the new year we are curtailing our business travel after over 20 years and nearly 900 events around the world.
Since 2005, we have traveled at least once to 38 states to cover a conference, meeting, field day or other event. The state with the most events has been Missouri at 112. So many of those were industry meetings like NAMA and NAFB in Kansas City and St. Louis. In second place is Iowa with 85 events, then Illinois and Florida tied at 70 each.
Internationally, we traveled to Germany ten times and Canada eight times, Belgium and Italy a couple of times. But there were many others with IFAJ in Argentina, Norway, Sweden, Scotland, Netherlands, Austria, Switzerland, Slovenia, Japan, New Zealand, and Australia. I also traveled with the Grains Council back in the day, visiting Morocco, Egypt, Jordan, Petra, and Mexico. All of the place we’ve been are represented in the 980 photo albums in our Flickr account. We have 226,488 photos in those albums that have viewed a total of 51,125,196 views.
Check out our Album Collections page to find 20 years of agricultural meetings – from Ag Media Summit and the American Coalition for Ethanol to Cattle Industry Conventions, Commodity Classics, Farm Bureau and Farm Progress Show, National Biodiesel and National Ethanol, peanuts and cotton – you name it.
We are happy to say that we will be able to continue doing photos and interviews and virtual newsrooms for several of our long time clients by retaining the services of others to do the on-site work, while we do the posting and distribution from home.We are very pleased to announce that two of the first 2026 events will be handled for us on-site by Laura McNamara, one of our very first freelancers back in 2007-2008 after she graduated from Mizzou and she covered many events for us at the time, showcasing her exceptional photographic talent at places like the 2007 Indy 500. She has been around the world since that time and evolved even more as a top-notch photographer – including doing our youngest daughter’s wedding in Cancun 11 years ago. She married and has the most adorable four-year-old boy and is now settled back in the Midwest near St. Louis. We have a great deal of confidence in her abilities and look forward to having her as our face on the road. The first place you will see her is the Beltwide Cotton Conferences January 7-9, 2026 in San Antonio, and then the 2026 Crop Insurance and Reinsurance Bureau Annual Meeting in Indian Wells, California, February 4-6.
We are basically just burnt out on air travel. In just the past two years we have had some of the worst travel experiences ever, and now that Delta and Southwest have both changed their policies and benefits, we just said enough is enough, we’re staying home with the dogs!
We’re not going away – we’re just implementing a work from home policy!
FieldX Introduces Groundbreaking Equation-Based VRT Software
FieldX Inc., an agronomist-owned software company serving U.S. and Canadian crop consultants, is proud to announce the launch of FieldX® VRT, an advanced tool for creating equation-based variable rate fertilizer prescriptions.
FieldX VRT streamlines the development of complex, equation-based VRT plans – enabling agronomists to manage batch workflows with minimal clicks. According to newly appointed CTO, Clint Ingram, “Our software is built to reduce clicks and support entire processes in batch.”
“Unlike social media, which keeps you glued to the screen, FieldX VRT’s goal is efficiency,” Ingram adds. “Open the software, complete your work quickly, and move on.”
Key features of FieldX® VRT include:
– Template-based workflows: Save and recall complete setting templates for each step to eliminate redundant data entry.
– Formula-friendly interface: Use formulas in familiar Excel-style syntax, with tooltips to ensure accuracy.
– Seamless integrations: Import soil test results automatically via lab integrations.
– Nutrient crediting: Account for previously applied or concurrently planned products in prescriptions.
– User-friendly editing: Quickly fine-tune nutrient and product rates.
To learn more, visit fieldx.com, email info@FieldX.com, or call 919-926-7001.
Industry Ag News 12/17
Precision Ag News 12/15
Land O’Lakes Doubles Down on Hunger Relief for the Holidays
Land O’Lakes, Inc. today announced a $1 million hunger relief investment aimed at supporting rural communities ahead of the holiday season. Grants will go to 15 Feeding America® partner food banks across Land O’Lakes’ member-owner and employee footprint, as well as to Feeding America. This commitment effectively doubles the cooperative’s 2025 hunger relief impact, building on nearly 4 million meals already provided this year.
Food banks nationwide report increased demand from their local communities and need can rise even further during the holiday season. Rural food banks and food shelves, in particular, face higher rates of food insecurity and have to meet the need across a larger geographic area.
“As a farmer-owned cooperative, hunger relief is central to our philanthropic mission,” said Land O’Lakes CEO and President Beth Ford. “While we support these efforts throughout the year, we’re proud to double down on our hunger contributions during the holiday season to do our part to serve families when the need is so incredibly high.”
Demand for food assistance rises consistently at the end of the year as families prepare for winter and the holidays. This additional support will help regional food banks maintain reliable access to food during a time of year when more households seek assistance.
This $1 million investment will help provide the equivalent of more than 4 million meals. According to the USDA, $1 can provide 1.7 to 4 meals to households facing hunger through the food banks supported; $1 also provides at least 10 meals secured by Feeding America on behalf of partner food banks. For product donations, 1.2 pounds is the equivalent of one meal.
ZimmCast 754 – Roadrunner Marketing Launched in Fall
Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.
We’ll have a final ZimmCast podcast at the end of the year. But in the meantime…
I’m sharing an interview with Josh Turney, founder of Rooster and Roadrunner. I did ask if he’ll be starting another bird name company soon. You’ll have to listen to hear his answer.
Roadrunner just recently went live in mid November and Josh describes why. “In operating Rooster since 2017, we’ve seen several companies waver in the space between hiring staff, hiring freelancers and hiring an agency,” says Josh Turney, founder of Rooster and Roadrunner. “Roadrunner is developed to be the middle ground, bringing smart, efficient solutions and access to more experts when and if needed.”
As we get closer to the Christmas and New Year holidays Cindy and I hope you have a wonderful time. I’m sure you’ll hear from us soon.
Listen to the episode here:
ZimmCast 754 - Roadrunner Marketing Launched in Fall (12:12)
That’s the ZimmCast for now. If you have some exciting news in the agrimarketing world, feel free to contact me for the next episode. Just email Chuck at chuck@zimmcomm.biz.
We hope you enjoyed it and thank you for listening.
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Animal Ag News 12/11
DWFI Podcast 48 – A Decade of Daugherty Water for Food Leadership
In this special episode, host Frances Hayes sits down with Peter McCornick, Executive Director of the Daugherty Water for Food Global Institute, as he concludes nearly a decade of leadership.
This deep-dive conversation covers Peter’s distinguished career, from his early life on a farm in Scotland and pivotal international work in Africa, Asia, and the Middle East, to what drew him to lead the Institute in Nebraska. They discuss DWFI’s greatest strategic achievements, the lasting impact of its work both globally and within Nebraska’s agricultural community, and the philosophy behind investing in student research. Finally, they tackle the most urgent challenges facing water and food security in the next decade and the legacy Peter hopes to leave behind.
Join us for a look back at institutional growth and a look ahead at the future of global innovation for a water and food secure world.
Listen here or subscribe on your favorite podcast platform:
The Robert B. Daugherty Water for Food Global Institute (DWFI) at the University of Nebraska was founded with the mission to have a lasting and significant impact on achieving more food security with less pressure on scarce water resources by conducting scientific and policy research, using the research results to inform policy makers, and sharing knowledge through education and communication.
How to subscribe:
Inspire Expands Food and Ag Practice with Leadership Additions
Full-service, Ohio-based national agency Inspire has hired new leadership to expand the agency’s agriculture and food practice and its capacity to grow in the industry.
Emily Sword and Meg Becker bring unmatched experience and expert counsel that will benefit clients. They are immediately adding value by providing enhanced expertise in reputation management, industry partnerships, research-driven storytelling, and integrated marketing strategy—tailored to the unique demands of production agriculture, animal health, crop science, and food manufacturers and suppliers.
As Vice President, Sword leads strategy and account management for Inspire’s agriculture sector. As part of a fifth-generation farm family, Sword combines deep ag sector insight with more than 20 years of experience in corporate PR, brand strategy, and strategic communications helping brands earn trust, influence stakeholders, and drive measurable growth. Sword has guided organizations through brand transformations, stakeholder engagement challenges, and large-scale marketing initiatives that unite purpose and performance.
· Becker serves the agency as a Senior Director, where she leverages her livestock and production agriculture background to aid food and agriculture clients in building trust, elevating brands, and engaging B2B and B2C audiences with clarity and purpose. With over 10 years of agency and in-house expertise, Becker has developed and executed strategic marketing and PR strategies for a variety of brands across agriculture commodity groups, packer processors, food ingredient companies, and animal nutrition experts.
Sword and Becker join a leadership team and deep bench of talented agriculture communicators that are committed to telling the stories of America’s farmers. O’Dwyers PR News ranked Inspire among the top five of agriculture firms in the U.S. earlier this year, and the agency was recently named to Ragan PR Daily’s Top Agencies of the Year list.
Learn more about Inspire’s food and agriculture experience and view case studies at InspirePRGroup.com/Agriculture.




