Satellite and aerial imagery have been available for decades, and recent innovation has greatly advanced the ease and quality of drone imagery, but farmers and their advisers are still struggling with making the technology pay off.
A panel of experts at Tech Hub LIVE last week discussed what it will take to better extract the use and value of this technology. Jeremy Wilson, Senior Vice President Field Data Solutions for EFC Systems, and Bruce Erickson, Agronomy e-Learning Director at Purdue University, moderated the panel, which included:
Brian Henze, Agronomy Technology Services Manager, GROWMARK
Matt Carstens, President and CEO, Landus
Erich Eller, President, ForeFront Ag Solutions
“Really the conversation migrated around what is the business model that makes this work,” said Wilson. “It was more what are the steps we can take to bring value to the grower and revenue back into our businesses … because quite honestly having something cool to bring to your grower doesn’t quite pay the bills anymore.”
Tech Hub Live interview with Jeremy Wilson, EFC Systems (4:48)

Precision agriculture has come a long way over the past couple of decades, to the point where it has gone beyond individual technologies to integrated systems, which is becoming increasingly important in the sustainability economy.


Former USDA Under Secretary and previous Iowa Secretary of Agriculture Bill Northey gathered a group of large-acre farmers from around the state for a discussion about what they seeking in technology during last week’s 
From the ZimmComm booth at the #NAMA21 conference I learned all about
With increasing interest and investment in sustainability up and down the agriculture value chain, each segment of the industry is finding its place as crop production practices evolve.
As part of the Land O’ Lakes cooperative,