One of the big takeaways at the recent VISION Conference was that broadband access in the countryside is imperative for the future of regenerative agriculture, automation, connectivity, and transparency in the food supply chain.
The United Soybean Board sponsors the conference because innovation and technology play a major role in the soybean checkoff strategic plan.
North Dakota farmer Jay Myers, who serves on the United Soybean Board, says a recent checkoff-funded study showed just how much the lack of access to broadband impacts American farmers and the economy. “They did a survey in 2019 that showed 60 percent of the farms didn’t have adequate broadband service,” said Myers.
Collecting, storing and using data on the farm all depend on reliable broadband access and Myers says that becomes even more challenging in the evolving carbon marketplace. “The biggest issue is, how do we measure that?” Myers said.
Listen to an interview with Myers from the VISION Conference.
VISION 2022 interview with Jay Myers, USB 5:28

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She has spent the past 6 years concentrating on hunger relief programs in partnership with the USDA, Feeding America, Dairy Management Inc. and the National Dairy Council, resulting in hundreds of millions of pounds in donated and purchased dairy products. She has built programs like The Great American Milk Drive, the first of its kind national consumer donation program for fresh fluid milk and supported the roll-out and adoption of USDA’s first fresh milk commodity purchase programs under TEFAP (The Emergency Food Assistance Program).
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