I first saw this on Fox News while working out this afternoon. Apparently 8 Gold Olympics Medals winner Michael Phelps is forgoing the Wheaties box cover for Corn Flakes. Now that’s interesting. He’s also going to be on the cover of Frosted Corn Flakes and that, according to Fox, has “outraged” some nutritionists. If so, there’s not much on the web about it and probably for good reason. My take is that some nutritionists are trying to capitalize on Phelps’ current fame to hype their own agenda. Give me a break.
Anyway, the folks at Kellogg’s are pretty happy:
He’s already taken his place in history alongside the legends, but now Michael Phelps can add one more milestone to the list. After earning eight gold medals in the 2008 Olympic Games, Michael Phelps has earned a place of honor on the front of specially-marked Kellogg’s Frosted Flakes® and Kellogg’s Corn Flakes® cereal boxes.
The gold medal winning Olympic champion from Baltimore, Maryland will be featured on Kellogg’s Corn Flakes and Kellogg’s Frosted Flakes cereal packages that are expected to hit grocery store shelves across the U.S. in mid-September. The boxes will feature images of Phelps during what were some of the most memorable moments of this summer’s Olympic Games.
“As an Official Sponsor of the 2008 U.S. Olympic Team and a proud sponsor of Phelps, it is only fitting that Kellogg Company feature this world-class athlete on its iconic boxes of Kellogg’s Corn Flakes and Kellogg’s Frosted Flakes cereals,” said Marta Cyhan, Vice President, Global Promotions, Kellogg Company. “Michael embodies the values behind our Frosted Flakes Earn Your Stripes™ program. He knows that winning is not just about the glory that comes with gold medals, but about good sportsmanship, working hard and being your best.”