R+K names Rob Merritt VP, Director, Public Relations

Melissa Sandfort

Rhea + Kaiser has named public relations professional Rob Merritt as VP, Director, Public Relations, effective immediately. Rob will lead public relations strategic planning and project implementation for all clients; oversee public relations new business efforts; and foster and build the agency’s public relations team.

Rob brings more than 20 years of public relations and integrated marketing and communications experience to R+K, most recently serving as senior vice president/director of public relations with Cramer-Krasselt in Chicago, where he led successful PR initiatives for national brands such as Sealy, AirTran Airways, Crocs, Fleming’s Prime Steakhouse, Heinz, Kenmore.com, Porsche, TransUnion Interactive and University of Phoenix.

Rob has extensive experience in brand planning, media relations, media training, event marketing, community relations and events, social media program implementation, external and internal corporate communications, executive media and presentation training, speech writing, national crisis communications, and Corporate Social Responsibility program development and management.

Rob earned a Bachelor of Science in journalism degree from the William Allen White School of Journalism at the University of Kansas. In addition to his career in public relations, he owns Merritt Distributors, LLC, an Illinois wine distribution business.

Agencies

47th National Farm Machinery Show and 44th Championship Tractor Pull

Chuck Zimmerman

It’s time for the 2012 National Farm Machinery Show. Cindy and I are headed that way today and will be tweeting with the show hashtag, #NFMS12. Here’s a little information for you.

Dates: Wednesday, Feb. 15 through Saturday, Feb. 18, 2012

Show Hours: 9:00 a.m.-6:00 p.m. daily (Eastern Standard Time)

Location: Kentucky Exposition Center, 937 Phillips Lane, Louisville, KY 40209

Admission: NFMS admission is free; parking is $8.00
CTP ticket prices range from $35-$45

All CTP seats are reserved. Tickets are subject to availability. All prices include a facility fee.
Tickets are sold at the Freedom Hall Ticket Office and all Ticketmaster outlets.

Attendance: The 2011 combined National Farm Machinery Show and Championship Tractor Pull attendance was 302,424.

Exhibit Space: Eight interconnected exhibit halls totaling more than 1.2 million square feet of indoor exhibit space and containing more than 850 agricultural displays.

National Farm Machinery Show

Happy St. Valentine’s Day

Chuck Zimmerman

Happy St. Valentine’s Day. Yes, there is an “St.” on the front of that or at least there used to be. Bottom line is that it’s a day for romance and to say “I love you.” I’ve always been big on flowers. Just ask Cindy. This is our 36th St. Valentine’s Day! I think I should have invested in a rose farm way back then. If I only knew.

Maybe you’re already growing roses, personally or professionally, but if not I thought I’d look up a few resource sites to share:

GrowingRoses.org
All-America Rose Selections
American Rose Society

Looking for a St. Valentine’s Day recipe? Try here, here and here.

Cindy is my Valentine but I also have to say that I love agribusiness in all it’s many forms, which includes rose farmers. So thank you to all the farmers out there and everyone involved in the industry.

Farming, Food

Stick a fork in it.

Melissa Sandfort

That’s kind of how I feel about today – Valentine’s Day. Not that I don’t tell the people I love that I love them and not that I don’t believe in love, it’s just over-priced, over-hyped and over-rated if you ask me. I instructed my husband if he was thinking of getting me flowers to save his money and buy me something other than roses on a day other than Valentine’s Day. A little cynical, yes? Sorry.

Another tradition on Valentine’s Day is a big, fancy dinner which also comes with about an hour wait. My husband also knows that lack of sustenance makes me crabby – it’s an inherited trait from my father. Really, it is.

Which brings me to the point of this post. These are bone-handled forks. Isn’t it a little ironic to eat a juicy steak with a bone-handled fork made from cow horns? Maybe not ironic, but a little funny if you ask me. They truly did use every part of the animal back in the day.

These are not dishwasher safe. And Happy Valentine’s Day, even if you’re a cynic like me.

Until we walk again …

Uncategorized

Commodity Classic Already Shatters Attendance Records

Cindy Zimmerman

commodity classicThe 2012 Commodity Classic is still two weeks away, but the annual meeting of corn, soybean, wheat and sorghum growers has already shattered attendance records.

Last year, total attendance set a record of 4,826 show participants. This year, registrations for the 17th annual event have already surpassed the 5,000 mark with two more weeks left until onsite registration opens.

commodity classic“We are thrilled that more and more growers and industry professionals recognize the value of attending Commodity Classic,” said Commodity Classic co-chair Martin Barbre. “Agriculture is both an exciting and challenging way of life. Because Commodity Classic addresses farming from a grower’s perspective, attendees find they can take information they’ve gathered from the show and put what’s practical for their operations into the field.”

More farm families, first-time attendees and agribusiness representatives will be at Commodity Classic than ever before. To celebrate the record breaking attendance, Commodity Classic’s 5,000th registrant, Kirk Zinkievich from Medina, N.Y., received a complimentary registration.

If you want to be part of the record-setting 2012 Commodity Classic March 1-3 in Nashville, visit www.commodityclassic.com.

Uncategorized

CME Fund to Protect Cattlemen is a Start

Cindy Zimmerman

One of the touchiest topics for cattle producers at the recent Cattle Industry Convention was last year’s bankruptcy of MF Global, which cost many of them money they have yet to get back. CME Group Inc. is attempting to address producers’ concerns by establishing a $100 million fund to protect farmers and ranchers who utilize the exchange.

CME chief operating officer Bryan Durkin told cattlemen at the meeting that that MF Global found a way to manipulate a system that has been working flawlessly for 75 years and that CME felt an “inherent” responsibility to help their customers. “We are in unchartered territory,” said Durkin. “There are a lot of facts that still need to be sorted out. We took an important first step for farmers and ranchers.”

However, the fund will not help former MF Global customers who haven’t received all their money as a result of the bankruptcy, with an estimated $1.2 billion shortfall in customer segregated accounts.

Durkin said customers with accounts in the United States have received about 72 cents on the dollar. Under the new fund, farmers and ranchers will be eligible to receive up to $25,000 per account if they lose money resulting from the bankruptcy of a clearing member. Durkin said farming and ranching cooperatives will be eligible for up to $100,000 per cooperative. He said if losses are more than $100 million, those customers will be eligible for a pro-rate share of the fund up to $100 million.

Durkin said doing everything possible to prevent a repeat of MF Global is top priority for CME.

“All viable solutions should be explored. We understand the significant risk you face every day,” said Durkin to the room full of cattlemen and women. “It is our responsibility to restore your confidence. We will work with industry groups including the National Cattlemen’s Beef Association (NCBA) to explore options to give farmers and ranchers more protection.”

NCBA Vice President of Government Affairs Colin Woodall said the action taken by CME represents a good first step and speaks volumes for CME’s commitment to protect their customers.

Uncategorized

Alltech Town Branch Bourbon Samples

Chuck Zimmerman

During the Cattle Industry Convention trade show attendees stopping by the Alltech booth got a rare treat, if you were there for the Alltech Beef, Bourbon and Beer Happy Hour Reception. Served at the reception were Alltech’s new Town Branch Bourbon and Kentucky Bourbon Barrel Ale. I’m not sure what the status is of distribution and availability of the bourbon yet but the beer is world class award winning.

When tasting Town Branch Bourbon, you will find a golden amber honey color, which is your inviting introduction to this masterfully crafted bourbon. Pleasant woody and oaky aromas lead into caramel, toffee, brown sugar and hints of cherry. The lavish and complex flavors are smooth and sweet with a gentle warming leading to a long finish.

Yes. That pretty well describes our taste taste in Nashville.

I think you’ve got to love a company that buys a brewery (Lexington Brewing & Distillery) and turns it into a major component of its overall marketing campaign. I think I’ve said this before!

The reception was part of the effort to acquaint cattle producers with the new Alltech Beef Advantage Program.

Alltech, Cattle Industry Conference

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Agriculture Deputy Secretary Kathleen Merrigan invites state departments of agriculture across the United States and its territories to submit applications for specialty crop block grants.
  • Reims Management School has launched a new chair dedicated to agri-bio-industrial research, confirming its contribution to the development of the bio-based economy.
  • SFP announces its next generation of executive leadership.
  • US Secretary of Agriculture Thomas J. Vilsack appointed/reappointed 32 grower members to serve on the United States Potato Board for three-year terms beginning March 1, 2012, and ending February 28, 2015.
    Zimfo Bytes

    Getting Social with NCGA and GROWMARK

    Cindy Zimmerman

    ZimmCast 337In this week’s ZimmCast you can hear about how GROWMARK is using social media to create a buzz and how the National Corn Growers Association is using social media for membership recruiting and grower services.

    At the NCGA biennial Membership Symposium last week in Florida, Chuck talked with Director of Development Tim Brackman and Nebraska Corn Growers Association chairman Brandon Hunnicutt about the symposium program that featured a variety of topics, including use of social media. Brandon is pictured here on the left with Tim on the right.

    Meanwhile, at the at the Pursuit of Maximum Yields event last week in Iowa, I interviewed GROWMARK Electronic Communications Specialist Heather (Miller) Thompson about how the GROWMARK system is using social media and smartphone tools, like Facebook, Twitter and QR codes. They are also promoting CropNAtion, a social site for agriculture introduced last year. “That’s still really in it’s infancy,” Heather said. “We’re trying to get word spread about it to get a base and also waiting for an iPhone and Android app that should be out any day now.”

    Listen to this week’s ZimmCast here: ZimmCast with NCGA and GROWMARK

    Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

    The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

    Audio, Corn, GROWMARK, NCGA, ZimmCast

    Rural Broadband Opportunities

    Chuck Zimmerman

    You could look at this map and see lots of black areas that show there is no local broadband coverage and think negatively. Or you could see these areas as opportunities like the FCC does. This is an interactive map released last week showing areas with “potential” for broadband support via a program as described in their release. I agree with this statement contained in it, “Broadband has gone from being a luxury to a necessity for full participation in our economy and society for all Americans.”

    The FCC today announced steps to close our nation’s gaps in mobile service as part of the agency’s groundbreaking reforms under the Connect America Fund, which the Commission adopted last year to put America on the path to universal broadband and advanced mobile coverage by the end of the decade. The Commission recently released a public notice (PN) announcing a reverse auction to award $300 million in one-time Mobility Fund Phase I support starting the implementation process. It also has developed and released a new interactive map to illustrate areas potentially eligible for support.

    FCC Chairman Genachowski said, “As our new map demonstrates, millions of Americans still live, work, and travel in areas where advanced mobile networks have not been built out. Through the FCC’s Connect America Fund, we’re helping complete our nation’s wired and wireless infrastructure, which will lead to job creation, economic growth, and innovation in the 21st century.”

    Internet