From play by play to plate by plate, celebrity athlete and former NFL quarterback Tony Romo has been named the new spokesperson for the iconic “Beef. It’s What’s For Dinner” brand, managed by the National Cattlemen’s Beef Association (NCBA) and funded by the Beef Checkoff. The new partnership, which was announced at the opening general session of the 2022 Cattle …
Beef Checkoff Celebrates 35 Years
It was 1986 when the beef cattle industry came together in an effort to help itself as prices were plummeting and consumer demand was flagging. A rancher from Wacahoota, Florida by the name of Jo Ann Smith was named as the first chair of the newly formed Cattlemen’s Beef Board (CBB). Fast forward 35 years and today beef prices are …
NCBA Announces 2021 Beef Quality Assurance Award Winners
The National Cattlemen’s Beef Association announced the winners of its 2021 Beef Quality Assurance (BQA) Awards, sponsored by Cargill, during the final general session of the 2021 Cattle Industry Convention and NCBA Trade Show this week in Nashville. The National BQA Awards annually recognize outstanding beef and dairy producers, marketers, and educators. Winners not only demonstrate high-quality animal care and …
#CattleCon21 is Tuning in to Tennessee
Thousands of cattlemen and women are heading to Nashville this week for a late but promising to be great 2021 Cattle Industry Convention and NCBA Trade Show. The National Cattlemen’s Beef Association (NCBA) made the decision to move the event from its normal winter months time to the summer so it could be live and in-person and that decision has …
Beef Drool Log Returns for the Holidays
Fans of the Hallmark Channel can look for the return of the popular Beef Drool Log as they watch holiday movies throughout the month December. The successful online video from last year is now also a 15-second television advertisement. “The stars have kind of aligned for us,” said Alisa Harrison with the National Cattlemen’s Beef Association, a contractor with the …
New NCBA President Follows His Mother’s Footsteps
Fifth-generation Florida rancher Marty Smith was elected president of the National Cattlemen’s Beef Association (NCBA) at the annual Cattle Industry Convention last week, following in the footsteps of his mother Jo Ann Smith, who served as president of the organization in 1985. The Smith family is pictured here with Jo Ann on Marty’s left. “It’s a tremendous honor to lead …
NCBA Announces 2020 Beef Quality Assurance Award Winners
Winners of the 2020 Beef Quality Assurance (BQA) Awards were announced this week during the 2020 Cattle Industry Convention in San Antonio, Texas. The awards recognize outstanding beef and dairy producers and marketers who demonstrate high-quality animal care and handling principles and express a strong desire to improve their operations through BQA. 2020 BQA Cow-Calf Award – IX Ranch in …
2020 Cattle Industry Convention & NCBA Trade Show Preview
Cattlemen and cattlewomen from around the nation are heading Deep in the Heart of Texas for the 2020 Cattle Industry Convention and NCBA Trade Show in San Antonio, Texas Feb. 5-7. The convention will feature business meetings of the National Cattlemen’s Beef Association, Cattlemen’s Beef Board and the American National CattleWomen. Kicking off the event at the Opening General Session …
NCBA Announces Leadership Changes
After an exhaustive national search, the National Cattlemen’s Beef Association has announced Colin Woodall will serve as the association’s new Chief Executive Officer, succeeding Kendal Frazier who announced his retirement earlier this year. “Colin has served NCBA members for 15 years, and in that time, he has done a great deal for beef producers everywhere. Much of his work and …
Merck and Beef Checkoff Sponsor Stockmanship & Stewardship Events
Five 2019 sessions of the Stockmanship & Stewardship program were announced at the Cattle Industry Convention and NCBA Trade Show last week. The events are made possible through sponsorship from Merck Animal Health and will be coordinated by the producer education team at the National Cattlemen’s Beef Association and local host organizations. Additional funding and support for the program is …