This week the agriblogging highway is taking me to the Animal Agriculture Alliance 13th Annual Stakeholder Summit. We’ll be Cracking the Millennial Code with a variety of speakers and panels addressing marketing to millennials, sustainability and more. The Twitter hashtag is #AAA14 and there is an app for the conference you can get here: Android, iOS or Webpage.
Alliance Stakeholders Summit Asks: “Who is Big Ag?”
Growing weary of the buzzword bonanza and juxtaposition of jargon, the Animal Agriculture Alliance announced today an interactive panel at Summit that will tackle the myths surrounding “big agriculture.” At the Alliance’s 13th annual Stakeholders Summit, themed “Cracking the Millennial Code,” panelists from Monsanto, Ray-Lin Dairy, Zweber Farms and the Illinois Farm Bureau (ILFB) will discuss how agriculture can move …
Alliance Announces Summit Keynote Speaker
The Animal Agriculture Alliance announced that famed author Jeff Fromm will be the keynote speaker at the Stakeholders Summit, to be held May 8-9, 2014 in Crystal City, VA. Early registration is now available for the Alliance’s 13th annual capstone event, themed: “Cracking the Millennial Code.” Fromm holds a marketing degree from The Wharton School at the University of Pennsylvania …
HSUS and Missouri Agriculture
The Human Society of the United States (HSUS) has been forming “Ag Councils” around the country, most recently in Missouri, with the stated purpose of fostering “better animal welfare and environmental stewardship.” The councils – which have also been been formed in Colorado, Iowa, Nebraska, North Carolina and Ohio – are made up of farmers, ranchers and conservationists, but some …
Truth Behind the Star of Every Big Game – BACON
As millions of Americans gather around their televisions on the first Sunday in February, there’s one star that’s already a winner even before the kickoff. Whether it’s a main ingredient, an appetizer or simply a garnish, bacon is the standout star of any dish. But, there’s a side of the bacon story that most Americans aren’t so familiar with. Just …
Update from Animal Ag Alliance at NAFB
The Animal Agriculture Alliance has been busy over the course of the last year staying up-to-date on animal ag issues, researching current activist campaigns and advocating farm policy. At the 2013 NAFB Convention I met up with Kay Johnson Smith, President and CEO, and Emily Meredith, Director of Communications during the events Trade Talk. Hot topics of discussion included the …
Future of Ag Technology and Investment
Executives from DuPont Pioneer, Elanco and Monsanto all participated in a panel discussion at the World Food Prize Borlaug Dialogue last week on “Research and Returns: The Future of Agricultural Technology and Investment.” “In general, we’re talking about the importance of continued investment and innovation and taking it even further to consumer acceptance,” said panelist Rob Aukerman, President of US/Canada …
What You’re Not Being Told About Food Production
Today the Animal Agriculture Alliance hosted a teleconference with various third-party experts to discuss industry improvements presented in the report “Advances in Animal Agriculture; What the Center for a Livable Future, Pew Commission and Others Aren’t Telling You About Food Production.” (pdf) Third-party experts on the call included: Dr. Richard Raymond, former Under Secretary, Food Safety Inspection Service, United States …
Meatless Monday Campaign Flops
This is no surprise to me. The Meatless Monday campaign doesn’t have the participation the organizers would like you to think they have. I have thought for some time that reports and effects of animal activists and their trendy sounding ideas are way over estimated. Thanks to the Animal Agriculture Alliance for doing this research! After weeks of investigation, the …
Myths Busted About Beef
The Cattle Industry Summer Conference was more than committee and board meetings. Education was a key element to help arm attendees with facts and figures they can take home and use in everyday conversations with familiy, friends and complete strangers about beef. Chuck spoke with Dr. Jude Capper, Livestock Sustainablity Consultant, after she presented a talk on common myths about …