Grounded in Ag and AgCareers Create Ag Onboarding Academy

Cindy Zimmerman

Grounded in AgTM and AgCareers have partnered to create Ag Onboarding Academy to address the experience and market knowledge gap that many employees and new hires in the industry today have since fewer have lived on farms, studied agriculture in college or worked in the industry. “Our latest analysis indicates nearly 40 percent of AgCareers.com’s job applicants do not have …

AgCareers, Agribusiness, Audio

New Study Shows Benefits of Biofuels Expansion

Cindy Zimmerman

A new S&P Global Energy study released today shows how expanded biofuel markets are a catalyst for agriculture, revitalizing farm communities, stabilizing farm incomes, and providing both food and energy security. Commissioned by U.S. Farmers and Ranchers in Action (USFRA), the research, titled “Fueling Agriculture: Biofuels as the Catalyst,” offers a detailed, evidence‑based assessment of agriculture’s future and presents a …

Agribusiness, Audio, Biofuels, Corn, USFRA

Alltech ONE 2027 Getting Closer

Chuck Zimmerman

It’s just a year now for the Alltech ONE Conference 2027. ONE is coming home. The Alltech ONE Conference (ONE) returns to its hometown — Lexington, Kentucky — for an immersive exploration of the bold ideas shaping the future of agri-food. Set for May 24-26, 2027 at the Central Bank Center in downtown Lexington, Kentucky, ONE 2027 will feature: Inspiring …

Agribusiness, Alltech, Animal Health

NAMA Boot Camp 2026

Chuck Zimmerman

Join Agri-Marketing’s Best at NAMA Boot Camp Agri-marketing is always changing. That’s why each year, NAMA Boot Camp features the latest tips, trends and best practices to take you forward in your career—at any level. It’s the event to learn about modern agriculture and our industry, grow your network and prepare to be a leader. NAMA members receive a discounted …

Ag Groups, Agencies, Agribusiness, Media, NAMA

Passing of Randy Krotz

Chuck Zimmerman

Randy Krotz became a good friend of Cindy and mine. Over the years we’ve not only interviewed him in different roles like the original USFRA but many more. In this photo Cindy is doing an interview with Randy in the golf cart we were using at Farm Progress Show in 2017. You can listen to the interview here. Here are …

Ag Groups, Agribusiness, Audio

2026 Alltech® Agri-Food Outlook

Chuck Zimmerman

Alltech, a global leader in the agriculture industry, has released its 2026 Agri-Food Outlook, a report that includes the results of the company’s annual global feed-production survey. Based on that data, global feed production in 2025 reached an estimated total of 1.44 billion metric tons (mt) — representing an increase of 2.9% and 40.136 million mt from 2024. Most regions …

Agribusiness, Alltech, Food

Support the NAMA Foundation Silent Auction

Chuck Zimmerman

It is time for the 2026 Agri-Marketing Conference. During the conference you can help support the NAMA Foundation through the silent auction that will be held in the Connection Point. ZimmComm has donated a new device that would be very useful for ag journalists (broadcasters, podcasters, publications, web and social media influencers) and all other members who would like to …

Ag Groups, Agencies, Agribusiness, AI, NAMA, Technology

Syngenta Urges Well Rounded Approach to Disease Pressure

Cindy Zimmerman

Growers are facing many challenges this season, making it critical to protect yield potential and their bottom line in an environment defined by unpredictable weather and compounding disease risks. Syngenta is urging farmers to face those risks with a well-rounded approach. “My overarching message is don’t get caught up in just one disease and manage towards one, because I think …

Agribusiness, Audio, Commodity Classic, Corn, Fungicide, Soybean, Syngenta

ZimmCast 758 – All About ZimmComm

Chuck Zimmerman

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. In this episode the tables have been turned. We thought it would be fun for Laura McNamara, one of our very early freelancers, to interview Cindy and me, about the how, what and why we created ZimmComm and all its elements. We’ve had people ask about this over the years, but …

Agencies, Agribusiness, Audio, Marketing, ZimmCast

Early Season Weed Control Remains Critical

Cindy Zimmerman

With planting underway across the Midwest, Syngenta agronomist Matt Geiger is reminding growers not to cut corners on early-season weed management—even in a challenging farm economy. “Starting clean is step one,” Geiger said during an interview at the 2026 Commodity Classic in San Antonio. He noted that modern tillage equipment often fails to eliminate emerged waterhemp and Palmer amaranth, creating …

Agribusiness, Commodity Classic, Herbicide, Syngenta, weed management