Find Your Adventurous Lamb Side

Jamie Johansen Leave a Comment

Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …

Ag Group, AgWired Animal, American Lamb Board, Animal Agriculture, Audio, Food, Lamb, Livestock, NAFB, Sheep

“Feed Your Adventurous Side” with American Lamb

Cindy Zimmerman

The American Lamb Board (ALB) announces the launch of “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. Research conducted for the American Lamb Board shows an opportunity to position lamb as offering unique and adventurous flavor to capture consumers’ attention. The campaign reaches out to people most likely to desire new food favorites with …

AgWired Animal, Animal Agriculture, Livestock, Meat, Sheep

ASI Debuts SheepCast

Jamie Johansen

The American Sheep Industry (ASI) debuts their broadcast, SheepCast. The weekly audio program is designed to keep you up to date on the latest happenings in the sheep industry. This week, ASI discusses the efforts on behalf of the nation’s 88,000 sheep producers. Top priorities are maintaining support for agricultural research in the upcoming farm bill and continued work toward …

Ag Group, AgWired Animal, Audio, Sheep

NSIP Commits to Rebranding Initiative

Jamie Johansen

Following a competitive RFP process, the National Sheep Improvement Program (NSIP) has selected Demeter Communications for its Rebranding Initiative. The purpose of the rebranding is to better position NSIP as the genetic selection tool for U.S. sheep producers, and increase usage of the technology for the benefit of all segments of the industry, according to Reid Redden, NSIP chairman. The …

Ag Group, Marketing, Sheep