Research Positive for Lamb Industry

Carrie Muehling Leave a Comment

The future for the U.S. lamb industry is bright, according to Ohio sheep producer Jim Percival, current chair of the American Lamb Board. “One of the big things that our research has showed us is that the Millennials are truly lovers of lamb,” said Percival. “They like the adventurous eating part of lamb. They like that taste. They love the …

AgWired Animal, Audio, Lamb, NAFB, Sheep

Animal Ag Bites 8/20

Carrie Muehling

The IDEAg Group LLC announces a new partnership with Sioux Nation Ag Center at Dakotafest 2018. Dakotafest takes place Aug. 21-23 at Schlaffman Farm in Mitchell, South Dakota. Over 500 exhibitors will offer trade show booths, educational sessions and family-friendly offerings. Download the Dakotafest mobile app at www.dakotafest.com for show information. The challenges and questions generated by market and regulatory …

AgWired Animal, Animal Agriculture, Animal Bites, Dairy, Food Safety, Horses, Sheep

Find Your Adventurous Lamb Side

Jamie Johansen

Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …

Ag Group, AgWired Animal, American Lamb Board, Animal Agriculture, Audio, Food, Lamb, Livestock, NAFB, Sheep

“Feed Your Adventurous Side” with American Lamb

Cindy Zimmerman

The American Lamb Board (ALB) announces the launch of “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. Research conducted for the American Lamb Board shows an opportunity to position lamb as offering unique and adventurous flavor to capture consumers’ attention. The campaign reaches out to people most likely to desire new food favorites with …

AgWired Animal, Animal Agriculture, Livestock, Meat, Sheep

ASI Debuts SheepCast

Jamie Johansen

The American Sheep Industry (ASI) debuts their broadcast, SheepCast. The weekly audio program is designed to keep you up to date on the latest happenings in the sheep industry. This week, ASI discusses the efforts on behalf of the nation’s 88,000 sheep producers. Top priorities are maintaining support for agricultural research in the upcoming farm bill and continued work toward …

Ag Group, AgWired Animal, Audio, Sheep

NSIP Commits to Rebranding Initiative

Jamie Johansen

Following a competitive RFP process, the National Sheep Improvement Program (NSIP) has selected Demeter Communications for its Rebranding Initiative. The purpose of the rebranding is to better position NSIP as the genetic selection tool for U.S. sheep producers, and increase usage of the technology for the benefit of all segments of the industry, according to Reid Redden, NSIP chairman. The …

Ag Group, Marketing, Sheep