American Lamb Board officials are pleased with the recommendations that came out of the first American Lamb Summit. Sponsored by the American Lamb Board (ALB) and Premier 1 Supplies, the summit brought together 200 sheep producers, feeders and packers from all over the country to Colorado State University (CSU) in Ft. Collins, CO, August 27-28. The summit concluded that all …
Study Finds Lamb Checkoff Has Positive ROI
U.S. lamb producers have received a positive return on investment from the American Lamb Checkoff Program since it started in 2002, according to a new Texas A&M University report. The study prepared by agricultural economists Gary Williams, Ph.D., and Dan Hanselka concluded that the American Lamb Checkoff Program added 2.4% to 2.7% of the annual value of retail lamb. The …
Research Positive for Lamb Industry
The future for the U.S. lamb industry is bright, according to Ohio sheep producer Jim Percival, current chair of the American Lamb Board. “One of the big things that our research has showed us is that the Millennials are truly lovers of lamb,” said Percival. “They like the adventurous eating part of lamb. They like that taste. They love the …
Study Reveals Growing Interest in Lamb
A new survey from the American Lamb Board (ALB) reveals increasing consumer interest in lamb. “This study revealed positive trends for lamb in the US,” said Jim Percival, ALB board chairman and sheep producer from Xenia, Ohio. “Among the General Population, 24% reported eating lamb in the last year, up from 20% in 2011 and 21% in 2006.” The lamb …
American Lamb Board to Release Consumer Study
The American Lamb Board (ALB) will host a webinar for agricultural media partners on Tuesday, August 21, 2018 at 10:00 am Central time to unveil the results of the 2018 Consumer Market Research Study on consumer usage and attitudes about American Lamb. The study explores: • Eating experiences at home and in restaurants • Consumer attitudes and perceptions • Domestic …
Animal Ag Bites 7/23
Phibro Animal Health Corporation has introduced the new Animate app, a free mobile app for Animate® anionic mineral supplement customers that allows dairy producers to track critical prefresh metrics over time and identify trends by prompting them to enter data including: urine pH, bunk space, stocking density, dietary cation-anion difference (DCAD) levels, temperature humidity index (THI), dry matter intake and …
Seasonal Lamb Production White Paper Released
A new white paper addresses the seasonality of lamb production so members of the industry can understand it in more depth and make informed decisions about management alterations to better supply a more consistently available product. “Seasonality of the US Lamb Industry: A Review of Current Information” is now available for download at LambResourceCenter.com in the Production Resources section. The …
American Lamb Board Sets Goal of 2 Percent Annual Growth
The American Lamb Board (ALB) has approved a new long range plan for 2018-2022 that sets a bold new demand growth goal. The strategic objective of the plan is to increase demand for American Lamb by 2 percent annually over the next five years, for a total demand growth of 10 percent. Per capita consumption of lamb in the U.S. …
Find Your Adventurous Lamb Side
Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …