American Lamb Board to Release Consumer Study

Cindy Zimmerman

The American Lamb Board (ALB) will host a webinar for agricultural media partners on Tuesday, August 21, 2018 at 10:00 am Central time to unveil the results of the 2018 Consumer Market Research Study on consumer usage and attitudes about American Lamb. The study explores:

• Eating experiences at home and in restaurants
• Consumer attitudes and perceptions
• Domestic product compared to imports
• US general population trends
• Infrequent lamb consumers
• Thoughtful eaters
• Millennials

RSVP to by August 17, 2018 to receive access to the webinar.

The American Lamb Board was at the Ag Media Summit last week and I had the chance to talk with Rae Maestas, Industry Relations Director, about the industry and how consumer perceptions of lamb are changing.

Interview with Rae Maestas, American Lamb Board

2018 Ag Media Summit photo album

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Coverage of the Ag Media Summit is sponsored by FMC
American Lamb Board, Audio, Lamb, Meat, Media