American Lamb Board officials are pleased with the recommendations that came out of the first American Lamb Summit. Sponsored by the American Lamb Board (ALB) and Premier 1 Supplies, the summit brought together 200 sheep producers, feeders and packers from all over the country to Colorado State University (CSU) in Ft. Collins, CO, August 27-28. The summit concluded that all …
American Lamb Board New Chair and Annual Report
The American Lamb Board has elected a new chairman and released its 2018 Annual Report. Dale Thorne, a sheep producer from Michigan, has been elected chairman of the American Lamb Board (ALB). He is serving his second 3-year term on the Board, representing the lamb feeding sector. Thorne has previously served as ALB vice chairman, treasurer and chairman of the …
Study Reveals Growing Interest in Lamb
A new survey from the American Lamb Board (ALB) reveals increasing consumer interest in lamb. “This study revealed positive trends for lamb in the US,” said Jim Percival, ALB board chairman and sheep producer from Xenia, Ohio. “Among the General Population, 24% reported eating lamb in the last year, up from 20% in 2011 and 21% in 2006.” The lamb …
American Lamb Board to Release Consumer Study
The American Lamb Board (ALB) will host a webinar for agricultural media partners on Tuesday, August 21, 2018 at 10:00 am Central time to unveil the results of the 2018 Consumer Market Research Study on consumer usage and attitudes about American Lamb. The study explores: • Eating experiences at home and in restaurants • Consumer attitudes and perceptions • Domestic …
American Lamb Board Sets Goal of 2 Percent Annual Growth
The American Lamb Board (ALB) has approved a new long range plan for 2018-2022 that sets a bold new demand growth goal. The strategic objective of the plan is to increase demand for American Lamb by 2 percent annually over the next five years, for a total demand growth of 10 percent. Per capita consumption of lamb in the U.S. …
Find Your Adventurous Lamb Side
Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …