Pork Reaches a Changing Audience

Kelly Marshall

The consumer market is changing quickly, something the Pork Checkoff understands well. President Terry O’Neel announced at the World Pork Expo that the organization is putting the polish on a plan to reposition pork marketing towards the “three M’s”: Millennial, Mobile, and Multicultural audiences. “The Pork Checkoff has embarked on a journey to determine how best to market pork today,” …

Ag Group, AgWired Animal, Audio, Marketing, Pork, World Pork Expo

NAMA Reflections From Lynn Henderson

Cindy Zimmerman

The National Agri-Marketing Association (NAMA) is celebrating 60 years as a professional organization dedicated to the business of agricultural marketing. Lynn Henderson with AgriMarketing Magazine has been involved with NAMA for the last 41 of those 60 years so we sat down with him at the recent annual conference to hear some of the history of the organization and how …

Agribusiness, Audio, Marketing, NAMA, ZimmCast

The Rebrand of AgNewsWire as Ag’s Virtual Newsroom

Jamie Johansen

We would like to introduce AgNewsWire as Agriculture’s Virtual Newsroom for organizations and companies to efficiently distribute materials such as photos and audio to media and other interested parties. “Content is king in today’s world and getting it out quickly to as many places as possible is the best way for a company or organization to amplify their message, whether …

Advertising, Agribusiness, Marketing, ZimmComm Announcement

CNH Industrial Names Danford to New Position

Cindy Zimmerman

CNH Industrial has named Dan Danford to the new position of Industry Relations Manager, Precision Solutions and Telematics (PS&T). CNH Industrial is the parent company of Case IH and New Holland Agriculture and Construction brands. Danford will represent the interests and global strategic direction of CNH Industrial with key precision-facing organizations and partners, with an emphasis in North America and …

Agribusiness, CNH, Marketing

Alltech Selected to Host ARC Intern

Jamie Johansen

The Agricultural Relations Council (ARC) has announced Alltech will host the ARC intern in the spring and summer of this new year. ARC member Susanna Elliott of Alltech plans, among other traditional duties, to utilize the intern to assist with communications efforts surrounding its ONE: Alltech Ideas Conference, an event that attracts more than 3,000 leaders in agriculture from nearly …

Ag Group, Alltech, ARC, Communications, Education, Internship, Marketing, Public Relations

Illinois Ag Media Platform Adds New Digital News Manager

Jamie Johansen

Jeff Brown has been named Digital News Manager for the Illinois-based FarmWeekNow.com, FarmWeek and RFD Radio Network. Brown will help lead a team of eight journalists providing content across some of Illinois’ leading platforms, providing news and information to Illinois farmers and other rural Illinoisans. Brown previously worked for St. Louis-based Osborn Barr, where he managed content-marketing platforms for agricultural …

Agribusiness, Marketing, Media

New Award Celebrates Next Gen of NAMA

Jamie Johansen

Do you know someone with a bright future in the agricultural marketing industry? If so, it’s time to shine the spot light on them. To thrive in the future, the National Agri-Marketing Association (NAMA) community needs to develop and support the next generation of members. Nominate a young professional in your company for the Next Gen NAMA Award who has …

Ag Group, Award, Marketing, NAMA

Meet the Speakers of AgCatalyst

Jamie Johansen

The brightest minds in social media, marketing, agriculture and food production will soon come together for AgCatalyst November 1-2 in Minneapolis, MN to spark conversations and lead the advancement of agriculture in North America. Keynote speakers include: – Jay Baer, President, Convince and Convert – Jay Baer is a renowned business strategist, keynote speaker and The New York Times best-selling …

Advertising, Agribusiness, Communications, Marketing

AgriLabs Selects Meyocks for Branding, Marketing

Jamie Johansen

AgriLabs has selected Meyocks for branding and marketing communications services after an agency review. “Meyocks brings proven integrated marketing expertise that will help AgriLabs build a strong strategy and communications platform,” says Sean O’Hare, executive vice president for AgriLabs. “We’re excited about Meyocks’ potential to deliver innovative work that will resonate with our customers and help us stand out in …

Advertising, Agribusiness, Communications, Marketing