ZimmCast with Brian Carter

Cindy Zimmerman

Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. Brian was selected by IBM as an Influencer and Futurist and by LinkedIn as one of their “Top 25 Social Media Marketing Experts You Need to Know.” Over the last several years, he has been busy proving how well Facebook …

Audio, Marketing, NAMA, Social Media, ZimmCast

ZimmCast with FLM Harvest CEO

Chuck Zimmerman

We recently published the announcement about the Harvest PR & Marketing acquisition by FLM+ and I thought it would be interesting to have a conversation with Rob McClelland, president/CEO, of what will now be known as FLM Harvest. So, that’s this week’s program. Rob and I have a conversation about how this deal came to be and what it means …

Agency, Audio, Marketing, ZimmCast

ZimmCast with NCGA Communications

Chuck Zimmerman

In this week’s episode of the ZimmCast I talk with Mary Hagan, Vice President of Communications, National Corn Growers Association (NCGA). Although Mary didn’t imagine a career working in agricultural communications she has become a farm lover after the opportunity to work for NCGA came about. Mary’s background has suited her well to work on some of the challenges facing …

Ag Group, Audio, Corn, Marketing, NCGA, ZimmCast

Pork Reaches a Changing Audience

Kelly Marshall

The consumer market is changing quickly, something the Pork Checkoff understands well. President Terry O’Neel announced at the World Pork Expo that the organization is putting the polish on a plan to reposition pork marketing towards the “three M’s”: Millennial, Mobile, and Multicultural audiences. “The Pork Checkoff has embarked on a journey to determine how best to market pork today,” …

Ag Group, AgWired Animal, Audio, Marketing, Pork, World Pork Expo

NAMA Reflections From Lynn Henderson

Cindy Zimmerman

The National Agri-Marketing Association (NAMA) is celebrating 60 years as a professional organization dedicated to the business of agricultural marketing. Lynn Henderson with AgriMarketing Magazine has been involved with NAMA for the last 41 of those 60 years so we sat down with him at the recent annual conference to hear some of the history of the organization and how …

Agribusiness, Audio, Marketing, NAMA, ZimmCast

The Rebrand of AgNewsWire as Ag’s Virtual Newsroom

Jamie Johansen

We would like to introduce AgNewsWire as Agriculture’s Virtual Newsroom for organizations and companies to efficiently distribute materials such as photos and audio to media and other interested parties. “Content is king in today’s world and getting it out quickly to as many places as possible is the best way for a company or organization to amplify their message, whether …

Advertising, Agribusiness, Marketing, ZimmComm Announcement

CNH Industrial Names Danford to New Position

Cindy Zimmerman

CNH Industrial has named Dan Danford to the new position of Industry Relations Manager, Precision Solutions and Telematics (PS&T). CNH Industrial is the parent company of Case IH and New Holland Agriculture and Construction brands. Danford will represent the interests and global strategic direction of CNH Industrial with key precision-facing organizations and partners, with an emphasis in North America and …

Agribusiness, CNH, Marketing

Alltech Selected to Host ARC Intern

Jamie Johansen

The Agricultural Relations Council (ARC) has announced Alltech will host the ARC intern in the spring and summer of this new year. ARC member Susanna Elliott of Alltech plans, among other traditional duties, to utilize the intern to assist with communications efforts surrounding its ONE: Alltech Ideas Conference, an event that attracts more than 3,000 leaders in agriculture from nearly …

Ag Group, Alltech, ARC, Communications, Education, Internship, Marketing, Public Relations

Illinois Ag Media Platform Adds New Digital News Manager

Jamie Johansen

Jeff Brown has been named Digital News Manager for the Illinois-based FarmWeekNow.com, FarmWeek and RFD Radio Network. Brown will help lead a team of eight journalists providing content across some of Illinois’ leading platforms, providing news and information to Illinois farmers and other rural Illinoisans. Brown previously worked for St. Louis-based Osborn Barr, where he managed content-marketing platforms for agricultural …

Agribusiness, Marketing, Media