IFIC Foundation Survey Results on Bioengineered Food Labeling

Chuck Zimmerman

As a foodie kind of person a new survey by the International Food Information Council Foundation (IFIC) has some very interesting results. There is a lot of information in the report. It is titled, “Research with Consumers To Test Perceptions and Reactions To Various Stimuli and Visuals Related to Bioengineered Foods.” Here is a short note about the findings to …

Food, Food Safety, GMO, Government, Marketing, USDA

Incredibles 2 Makes Super Hero Eggs

Cindy Zimmerman

The American Egg Board (AEB) cooked up an eggciting promotional sponsorship of Disney-Pixar’s “Incredibles 2” that has audiences scrambling for new “How Do You Like Your Eggs?” recipes reflecting each of the film’s character’s unique personality or super power. The film has made the Incredible Egg into a nutrition super hero! “We are excited for The Incredible Egg to have …

AgWired Animal, Audio, Eggs, Marketing

ZimmCast With New #GoldenMic Club Members

Chuck Zimmerman

During the Agri-Marketing Conference the ZimmComm Team welcomed new people to the #GoldenMic Club. In our Connection Point booth we were set up to record interviews with attendees and I’m featuring a few of them in this week’s program and in weeks to come. This week you’ll hear Jamie Johansen interview: Stephanie Stalans, Helena Agri-Enterprises University of Wisconsin, Madison NAMA …

Audio, Marketing, NAMA, ZimmCast

Student NAMA Chapters Compete & Learn

Jamie Johansen

The number of hours Student NAMA Chapters put into the national marketing competition in preparation for the Agri-Marketing Conference each year is countless. However, that endurance, research and simple practice pay off. The University of Wisconsin-Madison brought home this year’s first-place honors with their marketing plan for a ready-to-drink protein enhanced thickened wine called Good Life. Thickened wine? Yes, you …

Ag Group, Agribusiness, Audio, Award, Marketing, NAMA

NAMA Honors Years of Service to Agri-Marketing

Jamie Johansen

Each year the National Agri-Marketing Association (NAMA) recognizes industry leaders at their annual Agri-Marketing Conference. This year a new award was added to the line up. The Ag Association Leader of the Year award recognizes outstanding achievement in association or commodity organizations. Kendal Frazier, National Cattlemen’s Beef Association CEO, took home the debut honor. Frazier’s tenure with NCBA began in …

Ag Group, Agribusiness, Award, Marketing, NAMA

The Best of the Best at #NAMA18

Jamie Johansen

The Best of the Best were recognized at the 2018 Agri-Marketing Conference in Kansas City, MO. Once again, Max Armstrong emceed the coveted awards ceremony were companies and agencies are honored for their creative efforts. We also were able to induct Max into the Golden Mic Club where he shared his perspective on changes he has seen over the years …

Ag Group, Agribusiness, Audio, Communications, Marketing, NAMA

AgriVisor’s Insight Program Kicks Off Eighth Year

Carrie Muehling

Farmers will again have the opportunity in 2018 to commit bushels into the Insight managed bushel program through participating elevators across the Midwest. Participating farmers can choose any or all of four analysts including AgriVisor, who will then price grain out for them during a specific time period. Farmers can commit corn, soybean or wheat bushels to the program. They …

AgWired Precision, Audio, GROWMARK, Marketing

Understanding the Farmers of Tomorrow

Jamie Johansen

OsbornBarr has rounded up ag thought-leaders from across the country to discuss and tackle issues impacting the agricultural community. The first challenge they collectively believe is imperative is understanding farmers of tomorrow. Chairman of the newly formed O+B Agricultural Advisory Council, Richard Fordyce, former Missouri Director of Agriculture, attended the 2017 National Association of Farm Broadcasting’s Trade Talk to talk …

Agribusiness, AgWired Animal, AgWired Energy, AgWired Precision, Audio, Marketing, NAFB

ZimmCast with Brian Carter

Cindy Zimmerman

Brian Carter is the #1 bestselling author of The Like Economy, LinkedIn for Business, Facebook Marketing, and The Cowbell Principle. Brian was selected by IBM as an Influencer and Futurist and by LinkedIn as one of their “Top 25 Social Media Marketing Experts You Need to Know.” Over the last several years, he has been busy proving how well Facebook …

Audio, Marketing, NAMA, Social Media, ZimmCast

ZimmCast with FLM Harvest CEO

Chuck Zimmerman

We recently published the announcement about the Harvest PR & Marketing acquisition by FLM+ and I thought it would be interesting to have a conversation with Rob McClelland, president/CEO, of what will now be known as FLM Harvest. So, that’s this week’s program. Rob and I have a conversation about how this deal came to be and what it means …

Agency, Audio, Marketing, ZimmCast