CNH Industrial Names Danford to New Position

Cindy Zimmerman

CNH Industrial has named Dan Danford to the new position of Industry Relations Manager, Precision Solutions and Telematics (PS&T). CNH Industrial is the parent company of Case IH and New Holland Agriculture and Construction brands. Danford will represent the interests and global strategic direction of CNH Industrial with key precision-facing organizations and partners, with an emphasis in North America and …

Agribusiness, CNH, Marketing

Alltech Selected to Host ARC Intern

Jamie Johansen

The Agricultural Relations Council (ARC) has announced Alltech will host the ARC intern in the spring and summer of this new year. ARC member Susanna Elliott of Alltech plans, among other traditional duties, to utilize the intern to assist with communications efforts surrounding its ONE: Alltech Ideas Conference, an event that attracts more than 3,000 leaders in agriculture from nearly …

Ag Group, Alltech, ARC, Communications, Education, Internship, Marketing, Public Relations

Illinois Ag Media Platform Adds New Digital News Manager

Jamie Johansen

Jeff Brown has been named Digital News Manager for the Illinois-based FarmWeekNow.com, FarmWeek and RFD Radio Network. Brown will help lead a team of eight journalists providing content across some of Illinois’ leading platforms, providing news and information to Illinois farmers and other rural Illinoisans. Brown previously worked for St. Louis-based Osborn Barr, where he managed content-marketing platforms for agricultural …

Agribusiness, Marketing, Media

New Award Celebrates Next Gen of NAMA

Jamie Johansen

Do you know someone with a bright future in the agricultural marketing industry? If so, it’s time to shine the spot light on them. To thrive in the future, the National Agri-Marketing Association (NAMA) community needs to develop and support the next generation of members. Nominate a young professional in your company for the Next Gen NAMA Award who has …

Ag Group, Award, Marketing, NAMA

Meet the Speakers of AgCatalyst

Jamie Johansen

The brightest minds in social media, marketing, agriculture and food production will soon come together for AgCatalyst November 1-2 in Minneapolis, MN to spark conversations and lead the advancement of agriculture in North America. Keynote speakers include: – Jay Baer, President, Convince and Convert – Jay Baer is a renowned business strategist, keynote speaker and The New York Times best-selling …

Advertising, Agribusiness, Communications, Marketing

AgriLabs Selects Meyocks for Branding, Marketing

Jamie Johansen

AgriLabs has selected Meyocks for branding and marketing communications services after an agency review. “Meyocks brings proven integrated marketing expertise that will help AgriLabs build a strong strategy and communications platform,” says Sean O’Hare, executive vice president for AgriLabs. “We’re excited about Meyocks’ potential to deliver innovative work that will resonate with our customers and help us stand out in …

Advertising, Agribusiness, Communications, Marketing

Russell Named to Lead @SageBrandKC Account Team

Jamie Johansen

Sage Communications has named Stephanie Russell as account lead on the senior leadership team and will oversee, facilitate the execution of marketing communications plans for clients, including John Deere and NovaSource. “As a seasoned account manager and public relations professional, Stephanie has a successful proven track-record delivering results,” said Kelly Schwalbe, co-founder and partner of Sage. “Her passion for agriculture, …

Agribusiness, Company Announcement, Marketing

The Modern Global Foodie – Are You Marketing to Them?

Jamie Johansen

Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country …

Agribusiness, Audio, Food, International, Marketing, Soybean, USSEC

NAMA Professional Development Award Winners

Jamie Johansen

NAMA announced the winners of the 2016 Professional Development Awards. Each year, NAMA recognizes industry leaders at the very top of their respective fields. These prestigious awards acknowledge excellence in the areas of marketing communications, public relations and sales. The 2016 Marketing Communications award recipient is Marcy Tessman, President and Partner at Charleston|Orwig. In her tenure with Charleston|Orwig, she has …

Ag Group, Award, Marketing, NAMA

Marketing Peanuts to Millennials

Cindy Zimmerman

Southern Peanut Growers Executive Director Leslie Wagner and National Peanut Board Senior VP of Marketing Ryan Lepicier teamed up at the opening session of the 18th Southern Peanut Growers Conference to talk about what they are doing to market peanuts to the important millennial generation. “Those of us who have millennials in their life know that they get their information …

Audio, Marketing, Peanuts, SPGC