Don’t Forget Rural & Small Market Outlets in Your Media Mix

Chuck Zimmerman Leave a Comment

Hello from the ZimmComm Team. We hope everyone had a very blessed and happy Easter weekend. Here at ZimmComm World Headquarters we’re working on several projects and focusing more on our AgNewsWire service to continue assisting agricultural marketers with media outreach. In the last couple years we’ve seen a significant growth in companies direct to consumer tactics which basically bypasses …

Marketing, Media

Fastline Marketing Group Launched

Chuck Zimmerman

Fastline is now a full service agency according to this announcement. The company provides a full suite of digital offerings including website development, SEO, digital advertising, social media and email marketing. Fastline, known primarily for its print and online marketplace for farm equipment, parts and machinery, is rebranding and repositioning as Fastline Marketing Group. The new name highlights an expanded …

Agencies, Marketing, Media

NAMA Moves 2021 Agri-Marketing Conference to July

Chuck Zimmerman

The National Agri-Marketing Association has announced that the 2021 Agri-Marketing Conference will be rescheduled for July 20-22, 2021. “This decision was made after much discussion with leadership and our host hotel,” said Jenny Pickett, CEO, National Agri-Marketing Association. “We feel this is the best option to host the conference safely.” The conference will include the usual NAMA favorites, including top-notch …

Marketing, NAMA

Economic Impact of Agriculture on the St. Louis Region

Chuck Zimmerman

Hello and welcome to the ZimmCast. This podcast was started back in 2004 with a theme of what’s new in the world of agribusiness focusing on agricultural marketing in particular. I really appreciate all the subscribers and listeners who have made this the longest running podcast about agriculture. The feedback and support has been great and I’ve had the opportunity …

Agribusiness, Audio, Marketing, ZimmCast

ZimmCast 650 – Preview of Virtual Agri-Marketing Conference

Chuck Zimmerman

Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing. This week’s program provides a preview of the National Agri-Marketing Association’s Virtual Agri-Marketing Conference which will be held August 11-13. Conference Chair Rebecca Ivey, Case IH, gives us a preview of the program. Following that I’m …

Ag Groups, Agribusiness, Audio, GROWMARK, Marketing, Media, ZimmCast

ZimmCast 644 – COVID-19 Impacts on Ag Comm Groups Part 2

Chuck Zimmerman

Hello and welcome to the ZimmCast. This week’s program is part two of a series featuring conversations with the leadership of agricultural media and marketing associations. This week I’m sharing conversations with Samantha Kilgore, AAEA, The Ag Communicators Network, Lindsay Graber Runft, Livestock Publications Council and Kristy Mach/John Blue, Agricultural Relations Council. Each of these organizations has had to cancel …

AAEA, ARC, Audio, LPC, Marketing, Media, ZimmCast

NAMA #COVID19 Feedback Survey Results

Chuck Zimmerman

The National Agri-Marketing Association just completed a simple survey of members with questions about their plans/intentions for the coming quarters of the year as well as the rest of the year as a whole. I thought they had great participation with 212 respondents. Here are a couple of the questions with tidbits from the results. You can see the full …

Advertising, Ag Groups, Agencies, Agribusiness, Marketing, Media, NAMA, Podcasts, Public Relations

ZimmCast 635 – Biodiesel Blogging & Virtual Newsrooms

Chuck Zimmerman

Hello and welcome to the ZimmCast. In this week’s program you’ll hear from the National Biodiesel Conference and some of the content we produced for the Biodiesel Conference Blog – our 15th year as the biodiesel bloggers! Among those featured are National Biodiesel Board CEO Donnell Rehagen; NBB Chairman Chad Stone, REG; American Soybean Association CEO Ryan Findlay; Illinois soybean …

Audio, Biodiesel, Biofuels, Marketing, Public Relations, ZimmCast

ZimmCast 625 – 2019 NAMA Fall Conference Preview

Chuck Zimmerman

In this week’s program we’ll get a preview of the 2019 National Agri-Marketing Association Fall Conference. Conference committee chair, Brittany Phillips, Brighton Agency, talks us through the program and activities of #NAMAFall19. Registration is available on the NAMA website with the early registration deadline of September 16. The hotel is the Ritz Carlton in St. Louis.  The program starts on …

Audio, Marketing, NAMA, ZimmCast

Coming Soon from Farm Market iD

Cindy Zimmerman

With a database of over 2.4 million active operations, Farm Market iD is already the leading provider of farm and grower data to inform and improve agribusiness strategy, marketing and sales efforts. But the company is aiming to launch a new product soon for even more specialized data. “What we’re essentially doing is monitoring fields on behalf of our clients,” …

AgWired Precision, Audio, data, Info Ag, Marketing