The 59th Speaker of the House spoke about leadership and the importance of the nation’s energy security during an appearance at the GROWMARK, FS System “Gold Rush” event in East Peoria, Illinois to introduce re-formulated Dieselex Gold.
Denny Hastert, who is an Illinois farm boy, says growing up on a farm taught him the responsibility and leadership that helped serve him well in public life. He spoke of how he became an “accidental Speaker” after Newt Gingrich retired in 1998, and then a “war-time Speaker” after 9/11. He is the longest-serving Republican Speaker in history.
I enjoyed getting the opportunity to interview the former speaker (appropriately with the gold microphone at the Gold Rush!) about his remarks, and about his thoughts on energy and farm policy. “I think you’ll see some of the subsidies that farmers have grown to rely on are going to be gone just because of the shortage in the budget,” Hastert said, noting that he has two farms himself. “What we need to do in the farm community is to make sure we keep those markets for our products that we have and can be independent of government subsidies.”
GROWMARK CEO Jeff Solberg is very pleased with response to the FS Green Plan Solutions program to help growers discover new methods that will help them attain maximum yields.
I had a chance to chat with Jeff as he attended the Pursuit of Maximum Yields (POMY) grower event last week in Collinsville, Illinois. He told me that the program is designed to help growers meet the challenges of feeding a growing world population. “We believe that the production that we have to have to feed the world is so important,” Jeff said. “The way that you go about it is through good, sustainable, environmentally-sound practices which allow us to farm with freedom, to do it in the right way, and to make sure that we get the yields to feed all the people we’ve got coming at us in the next 30 years.”
2012 is a big year for GROWMARK and for cooperatives throughout the entire world. “We have a double celebration this year,” Jeff says. “It’s the International Year of Cooperatives, but it’s also GROWMARK’s 85th anniversary. It’s a unique way of doing business and it’s also a really great way of doing business.”
In this week’s ZimmCast you can hear about how GROWMARK is using social media to create a buzz and how the National Corn Growers Association is using social media for membership recruiting and grower services.
At the NCGA biennial Membership Symposium last week in Florida, Chuck talked with Director of Development Tim Brackman and Nebraska Corn Growers Association chairman Brandon Hunnicutt about the symposium program that featured a variety of topics, including use of social media. Brandon is pictured here on the left with Tim on the right.
Meanwhile, at the at the Pursuit of Maximum Yields event last week in Iowa, I interviewed GROWMARK Electronic Communications Specialist Heather (Miller) Thompson about how the GROWMARK system is using social media and smartphone tools, like Facebook, Twitter and QR codes. They are also promoting CropNAtion, a social site for agriculture introduced last year. “That’s still really in it’s infancy,” Heather said. “We’re trying to get word spread about it to get a base and also waiting for an iPhone and Android app that should be out any day now.”
Dr. Lowell Catlett, New Mexico State University economist and futurist, has been looking into the agricultural crystal ball for nearly 30 years. I remember seeing him speak back when Timbuk3 had their one-hit wonder “The Future’s So Bright, I Gotta Wear Shades” and Lowell used to gallop on stage to that tune wearing sunglasses.
That song was a hit back in 1986 and Lowell is just as funny, interesting and relevant as ever. I saw him at the Pursuit of Maximum Yields event organized by the GROWMARK system’s FS Green Plan Solutions in Bettendorf, Iowa Thursday and haven’t laughed so hard and learned so much in a long time.
One thing that makes him so entertaining is his facial expressions – that’s why I wanted to use several photos here. He makes his points without the aid of power points – he certainly doesn’t need them!
All of the 250 farmers at the event this week will certainly remember without the aid of a power point what Dr. Catlett called “The Crap Factor” – that is higher disposable income to buy more crap. “The quality of our life has gone up dramatically and the price to have (the necessities) relative to our income has gone down,” he says. That allows people to buy more extras, and in the case of developing countries, it means they have more income to buy more protein.
Lowell also talked about how smart phones are helping farmers. “You’ve got the ability to take that mobile technology and do plant diagnostics with it,” he said. In the future, he sees the use of open source hardware (not just software) and 3D assembly that could allow manufacturing to actually be done on site with local materials, like building tractors on farms in developing nations.
During this year that the United Nations has declared the “International Year of Cooperatives,” GROWMARK has a number of projects going on to participate. To learn about them I spoke with Amy Bradford, Corporate Communications Manager.
Amy says GROWMARK has several programs underway. One of them works with their local cooperatives called, “You’re on the World Stage.” It allows them to pick ways that they would like to “recognize their own contribution to the socioeconomic world through the cooperative enterprise structure.” The basic level is doing local publicity in their community. A more unique program is helping local cooperatives select a “sister” cooperative in another part of the world to learn more about them and bring that information back into the community.
Learn more about what GROWMARK is doing during this historic year in my interview with Amy: Amy Bradford Interview
Dan Kelley, President of the GROWMARK Board of Directors, talks about the importance of cooperatives in the agriculture industry today and how the GROWMARK System ties into the cooperative form of business in this video created for this year’s celebration.
It has never been easier for cooperatives to reach out to members and potential members than it is these days with social media.
One cooperative that has taken the social media plunge and found it very worth their while is Frontier FS, which covers the area around Jefferson, Wisconsin – right between Madison and Milwaukee. I talked with Becky Wiedenhoeft, who is social media administrator for Frontier, about their experience.
“The first platform that we chose to work with was Facebook because of the high level of usage,” said Becky. “It kind of helps build stronger relationships and trust and a feeling of community.”
Becky notes that a good mix of content is important to keep people engaged. “They’re not feeling like they’re being inundated with advertisements, it’s more of a community than a place to post marketing ads,” she said. Frontier started its Facebook page last April and already has nearly 200 “likes” and Becky says they can tell by some of the tracking options for Facebook that there are lots more who check in on the page.
Some of the Frontier FS crop specialists have also branched out into Twitter as a way to keep people informed about conditions in the area such as possible disease outbreaks, and their Twitter feeds are linked to the Facebook page as well. “It’s an awesome way to share information with growers instantly,” Becky said.
You can listen to my interview with Becky about Frontier FS and social media here: Becky Wiedenhoeft Interview
Why pack cases of flyers or brochures to stack in your trade show booth when you can just bring along an iPad to display more information in a multi-media format?
Pioneer Hi-Bred used to bring along more than 50 different product brochures to trade shows. Now they bring an iPad with a company-branded app. Pioneer, along with GROWMARK, worked with Float Mobile on these projects. Here’s what they did with GROWMARK.
At the 2011 Farm Progress Show, GROWMARK used an interactive “Yield Maximizer” game to draw attendees to their booth and keep them there longer. It’s part of a larger trend that’s going on in agribusiness – using innovative mobile technology to showcase products and services in unique ways.
“The FS/GROWMARK System upped its technology ante at the 2011 Farm Progress Show. Our goal at the show is always to engage and share valuable information with the farmers and other interested parties who attend. Making use of iPad-powered games that attracted attention, entertained show-goers, and conveyed information about our strong and diverse product lines was very effective,” said Ann Kafer, GROWMARK’s director of communications and marketing services. “We also debuted cropNAtion.com at the show and signed up those wanting to participate in the new social media platform for information about crop production across the country — farmer to farmer.”
The Our History site is designed to be as easy to use for people who want a little information as for those who want to dig deeply into the rich history of the System. Users will find seven “eras,” chosen by significant events which impacted the cooperative as it grew from humble beginnings in the 1920s into today’s strong cooperative system. Each era includes a written narrative and a timeline. Video interviews with former chairmen of the board and chief executive officers are also included in relation to important events.
“A company’s future is rooted in its history. And for the GROWMARK System, 85 years of history communicate a clear mission for improving members’ profitability, working together with a strong sense of integrity, and always positioning this network of cooperatives for long-term success,” said Ann Kafer, GROWMARK director of corporate communications and marketing services. “Honoring that rich history with this website is fitting. I’m certain past, present and future employees, directors, and farm customers will learn much and come away proud of the legacy that’s been created by the GROWMARK System.”
The site is designed for the future, with the ability to add eras and events as needed. More videos and photographs will continue to be added in the coming months. The site can be found by clicking on the “Our History” tab on www.growmark.com
2011 has been a phenomenal growth year for MyWay RTK.
The service was launched in the fall of 2010 to bring subscription-based Real Time Kinematic positioning and wireless Internet access to the state of Illinois. That has been more than accomplished with coverage throughout the entire state and base stations being added almost daily in other states from Iowa to Idaho and Kansas to Mississippi.
“It would be fair to say the number of people that are participating has exceeded early expectations,” says GROWMARK precision agriculture manager Sid Parks, who recognized the benefits of the service early on for FS member cooperatives. “We deal with lots of different venders, different colors of equipment, different brands, different service providers and we had a need to be brand neutral,” he said.
MyWay RTK was the perfect solution to provide high quality, cellular modem based RTK differential correction service with accuracy to the one inch range, an improvement from perhaps 3-6 inches often used and with better year to year consistency. “The RTK quality signal is delivered through the internet and cell towers rather than FM radio signal,” Sid said. One important benefit to that is improved repeatability from one base station to the next. “Any place I have cell phone access, I have the potential to deliver that signal via modem.” In the future, it will also give the capability to share files and maps back and forth between the field vehicle and the office.
Sid is quick to point out that neither he nor GROWMARK has any ownership in MyWay RTK, they just knew a good thing when they saw it. “When I first found out about it, I went around with a company representative to our FS companies to show how they could participate – whether they chose to be a member or not, participate in the sales of subscriptions or as a user,” he added.
You can listen to my interview with Sid about MyWay RTK here: Sid Parks Interview
It’s that time of the year when many of us are looking back at the past year and ahead to the new year, especially when it comes to our finances. Farmers who are making a New Years resolution to consider options for managing risk should check out MaxVisor for consulting with a personal touch.
“It is sit down, one on one with that farmer and make recommendations that fit that producer’s risk tolerance, risk profile and needs at that time,” said Cory Winstead, Senior MaxVisor Representative.
MaxVisor is a service of AgriVisor, an agricultural advisory firm that is part of the GROWMARK family of companies. “We have multiple different silos, or bins, that are part of AgriVisor,” Cory says, from research and pricing strategies, to crop insurance and brokerages service relationships. MaxVisor specifically includes hedge accounting and professional services with timely and frequent communications updates by email, text and audio reports.
Cory says AgriVisor is owned 51% by GROWMARK and 49% by Illinois Farm Bureau, but anyone can take advantage of their services. “You don’t need to be a GROWMARK customer, or an FS customer – you don’t even need to be a Farm Bureau member to be a part of us. If you’re a farmer who has some needs or questions about the market – that’s what we’re here for.” Cory adds that they have customers from Ohio to Kansas, and Canada to Alabama.
To find out more about MaxVisor, Cory says there is a link on the side bar of the AgriVisor home page that takes you to a free trial sign up page – no risk, no obligation – just to check it out. What do you have to lose?
2012 is likely to be a very interesting year for agricultural policy as we face the writing of a new Farm Bill during a presidential election year with a huge federal deficit.
Since the GROWMARK cooperative system represents the interests of farmers on the federal level, I talked with GROWMARK government affairs director Chuck Spencer to get his perspective on what might happen in 2012 as it relates to farm policy, after the “super committee” failed to reach an agreement which would have created an new farm bill. “The super committee did find that the agriculture community stepped up to the plate and were in agreement to a $23 billion reduction over a ten year period in farm program spending,” he said. “The discussion now is ‘where do you begin?’ Do you start over? Do you begin where everybody agreed and then move forward?”
Chuck believes the groundwork has been laid and he expects the agriculture committees in Congress to use that as a framework for discussion. “It’s important to note that while the farm bill will expire in 2012, it either needs to be extended or they’ll need to come to agreement and pass a new one or the 1949 Farm Bill goes into play which is dealing with parity prices, and that would certainly be a budget buster,” Chuck noted.
Chuck also pointed out what most of us in the agriculture business already know – that of the 15 titles in the farm bill, the commodity title is what gets most of the attention, even though it only makes up 2/10ths of a percent of the federal budget. “It’s provided as a safety net, a way to manage risk,” Chuck said. “You’ll notice that 90% of the groups offering proposals to the super committee asked for a revenue-based, risk management-based safety net.”
You may not have ever heard of AgGateway, but this relatively youthful organization already has a membership that reads like a who’s who of agribusinesses and their important goal is to help efficiently share information between trading partners in the agricultural and food supply chains.
GROWMARK was one of the founding companies of AgGateway just six short years ago, growing out of an organization known as RAPID. “RAPID was really formed by the crop protection segment of the ag industry and it did what AgGateway does today,” said GROWMARK Chief Information Officer Tim Piper. AgGateway allowed the concept started by RAPID to expand into other segments of agribusiness. “Many companies like GROWMARK are involved in several other segments of the ag industry and we didn’t really have a system of developing projects and standards around interchange between trading partners in these other segments.”
So, AgGateway developed with councils for different segments of the industry. “There’s still a crop protection council, but now we also have a crop nutrition council, seed, feed, etc.,” Tim explains. And as the organization grows the councils are expanding as well, with a retail and a precision ag council added recently and more councils in the works for grains, animal health, equipment and specialty crops.
Listen to more of my conversation with Tim about AgGateway here: Tim Piper Interview
Watch a GROWMARK video about the benefits of AgGateway.
This is the 19th year for the program, sponsored by the GROWMARK System and FS member cooperatives, in conjunction with state FFA leaders, to help young people develop their writing skills, learn about current issues impacting agriculture, and understand the unique role of cooperatives. This year, students will focus on three questions: What benefits do co-ops provide their member-owners? How do co-ops improve the quality of life in their communities? How do co-ops contribute to economic growth throughout the world?
The contest is open to all high school FFA members in Illinois, Iowa, and Wisconsin. Essays should be approximately 500 words, typed and double-spaced. The postmarked entry deadline for Iowa FFA members is February 15. The postmarked entry deadline for Illinois and Wisconsin FFA members is March 15. Additional program details have been sent to agriculture teachers and are online at www.growmark.com.
On the same day the world was officially proclaimed home of seven billion souls, the United Nations General Assembly officially declared 2012 as the International Year of Cooperatives with the theme of “Cooperative Enterprises Build a Better World”.
“This Day of 7 Billion – is not about one newborn, or even one generation,” Secretary-General Ban Ki-moon said. “This is a day about our entire human family.”
According to the U.N., one billion of the seven billion souls on the planet belongs to a cooperative and such cooperatives, especially in agriculture, are important to alleviating poverty and increasing economic opportunities in less developed countries.
According to the latest Global300 report, released today and prepared by the International Co-operative Alliance, the world’s largest 300 co-operatives generate revenues of $1.6 trillion—equal to the GDP of the world’s ninth largest economy. Most of the 300 largest cooperatives are found in the developed economies of France, Germany, Japan, Netherlands and the United States, with 30 per cent engaged in the agriculture and food sectors, 23 per cent in retailing, 22 per cent in insurance and 19 per cent in banking.
Among the successful cooperatives that will be participating in the yearlong cooperative celebration is GROWMARK. More than 150 representatives of the world’s largest co-operatives are in New York City for the official launch and side events this week.
GROWMARK is a member of the National Cooperative Business Association (NCBA) and the Canadian Cooperative Association (CCA) – both of which are supporting the campaign – and member cooperatives are being encouraged to participate on a local level with promotional materials, such as window clings, posters and other graphic pieces. GROWMARK will publish a 2012 calendar with photos that exemplify the cooperative spirit.
FS PARTNERS in Ontario is pioneering a new use for QR codes in the field so farmers can access updated information about test plots. In case you are not yet familiar with them, QR is short for Quick Response and they are those bar code looking things you can read with a smart phone that are starting to pop up every where these days.
Juli Paladino, FS PARTNERS retail energy administrator in Ontario, helped develop the use of this communications technology for Pursuit of Maximum Yield corn and soybean plots. “So, you’re at a Pursuit of Maximum Yield site, you’re going to scan it and it’s going to take you right to information on our field trials,” she explains. That information can include seed information, treatments, planting dates and even audio updates tailored specifically to that particular site.
As smartphones become more prevalent, people are becoming more familiar with using QR codes to get information, but Juli says they have actually been around for a while. “Originally they were developed in 1994 by Toyota in Japan to track parts,” she said. “It’s been a very commonplace technology in Japan and Asia.”
While consumers in the United States has been slower to adopt the use of QR codes, Juli says farmers are quicker to pick up on new technology. “Farmers are at a higher rate than the general public to be adopting mobile phone technology. They’ve got the smart phone and they’re ready to use it.”
Every year there are dozens of grain bin accidents reported across the Corn Belt, with far too many ending in fatalities.
GROWMARK grain systems operations manager Randy Holthaus says the harvest season is an especially dangerous time on the farm around grain bins. “During the harvest, with the need to get it in and get it done, people get in a hurry and work long hours,” he said. “They’re running non-stop to get the crop out so fatigue plays in as well.”
Randy says they recommend that growers never enter a grain bin if at all possible, but realistically he knows there are times when it might be necessary. “Don’t get into the bin unless you lock out the power and make sure someone knows you are getting in to the bin,” he says, adding that the person on the outside should ideally be able to observe you getting in and out and have a rescue line tied to you.
The biggest hazards often occur when someone gets trapped in a bin and another person automatically tries to help. “The first reaction of family members or co-workers is to get in the bin to help,” which Randy says often results in making a bad situation worse by sending grain cascading on the victim and totally engulfing them. “Getting into the bin with a victim is twice as bad because you are not only endangering yourself but you may be creating a bigger problem for the person in the bin.”
The buddy on the outside should instead make sure the power is shut off, call 911 and possibly try to get a line thrown to the victim if that can be done safely. “The main thing is, you need professional help,” he stresses.
Bottom line – be alert, be aware and just be careful out there!
Each October since 1964, cooperatives across the United States have been celebrating the cooperative difference, business model and the contributions of cooperatives to their communities, during National Cooperative Month.
One of the best examples of an agricultural cooperative that makes a difference is GROWMARK, based in Bloomington, Illinois, and chairman of the board Dan Kelley says cooperatives touch our lives in many ways.
“Cooperatives have a long history going back to England in the mid-1800s when producers would get together to help market their products and that has resulted in the cooperative system here in the United States,” he said. “If you think of products like Welch’s grape juice, Florida’s Natural, SunMaid Raisins – those are cooperatives that have a national brand and market in some cases world wide.”
Dan says cooperatives in general are important to not only the economy of the United States, but the entire global economy, which is why they are looking forward to being a part of the United Nations International Year of Cooperatives, which officially begins on October 31. “What we intend to do is participate with other cooperatives here in the United States through the National Council of Farmer Cooperatives,” Dan says, adding that they will be focused on telling the cooperative story to a broader audience.
Dan says cooperatives are especially important to developing countries and some GROWMARK board members and managers were able to go to Ghana earlier this year to offer some advice to producers there. “It was an eye-opening experience to see people who are getting by on a subsistence standard of living and with some minor improvements could really improve their lives,” he said.
GROWMARK is helping 35 college students from throughout the Midwest to continue their educations in agriculture and business.
“GROWMARK invests more than $45,500 annually on scholarships. We’re investing today for a return tomorrow,” says Steve German, GROWMARK member employment manager, pictured here at the scholarship luncheon during the recent GROWMARK annual meeting. “There’s a need for agriculture businesses to support formal education to strengthen agriculture.”
The students from Illinois, Indiana, Iowa, Kentucky, Missouri, Nebraska, and Wisconsin all received GROWMARK-sponsored scholarships this year, joining hundreds more who have been helped by the cooperative over since the early 1960s. Today, they are awarded to students majoring in agriculture or accounting at 15 universities and colleges. Each educational institution is responsible for the selection process and awarding scholarships. University scholarship recipients are honored each year at the GROWMARK Annual Meeting in Chicago.
First off, the division will have a new VP as of November 1. Brent Ericson has been named Vice President, Grain, replacing Davis Anderson, who retired in September.
As VP, Grain, Ericson will be responsible for the overall management, oversight, support and growth of GROWMARK’s grain business, which includes 80 grain members and companies inIllinois, Wisconsin, and Iowa. Combined, the 80 companies market approximately 1 billion bushels of grain and oilseed annually into river, rail, and processor markets.
The grain division has also announced a new venture.
Heritage FS, Gilman, has partnered with GROWMARK to create EASTERN GRAIN MARKETING, LLC. (EGM). The company’s main office is located in Gilman.
Dana Robinson, EGM General Manager, said the venture will strengthen the package of grain services offered to farmers in eastern Illinois. ‘EGM combines our local knowledge and expertise with sufficient resources to expand grain marketing alternatives and grain handling services for the growers in eastern Illinois. This adds value to the crops grown in eastern Illinois and that added value will be realized by the growers through higher payments for their crop.’
Growers will have greater access to grain markets via a rail shuttle loader EGM will construct in western Kankakee County. Approximately two million bushels of storage space, which EGM will construct, will be located at the shuttle location.
EGM is the fourth regional grain marketing venture formed in Illinois between FS member cooperatives and GROWMARK. Total Grain Marketing, LLC was launched in 2006, WESTERN GRAIN MARKETING, LLC was formed in 2007; and NORTHERN GRAIN MARKETING, LLC was formed in 2009.
The 59th Speaker of the House spoke about leadership and the importance of the nation’s energy security during an appearance at the GROWMARK, FS System “Gold Rush” event in East Peoria, Illinois to introduce re-formulated Dieselex Gold.
In this week’s ZimmCast you can hear about how 
At the NCGA biennial Membership Symposium last week in Florida, Chuck talked with Director of Development Tim Brackman and 
Dr. Lowell Catlett, New Mexico State University economist and futurist, has been looking into the agricultural crystal ball for nearly 30 years. I remember seeing him speak back when Timbuk3 had their one-hit wonder 
One thing that makes him so entertaining is his facial expressions – that’s why I wanted to use several photos here. He makes his points without the aid of power points – he certainly doesn’t need them! 
Lowell also talked about how smart phones are helping farmers. “You’ve got the ability to take that mobile technology and do plant diagnostics with it,” he said. In the future, he sees the use of open source hardware (not just software) and 3D assembly that could allow manufacturing to actually be done on site with local materials, like building tractors on farms in developing nations.
Amy says 
It has never been easier for cooperatives to reach out to members and potential members than it is these days with social media.
“The first platform that we chose to work with was 
“A company’s future is rooted in its history. And for the GROWMARK System, 85 years of history communicate a clear mission for improving members’ profitability, working together with a strong sense of integrity, and always positioning this network of cooperatives for long-term success,” said Ann Kafer, GROWMARK director of corporate communications and marketing services. “Honoring that rich history with this website is fitting. I’m certain past, present and future employees, directors, and farm customers will learn much and come away proud of the legacy that’s been created by the GROWMARK System.”
The service was launched in the fall of 2010 to bring subscription-based Real Time Kinematic positioning and wireless Internet access to the state of Illinois. That has been more than accomplished with coverage throughout the entire state and base stations being added almost daily in other states from Iowa to Idaho and Kansas to Mississippi.
“It would be fair to say the number of people that are participating has exceeded early expectations,” says 
It’s that time of the year when many of us are looking back at the past year and ahead to the new year, especially when it comes to our finances. Farmers who are making a New Years resolution to consider options for managing risk should check out 
MaxVisor is a service of 
Since the 
Randy says they recommend that growers never enter a grain bin if at all possible, but realistically he knows there are times when it might be necessary. “Don’t get into the bin unless you lock out the power and make sure someone knows you are getting in to the bin,” he says, adding that the person on the outside should ideally be able to observe you getting in and out and have a rescue line tied to you.
Each October since 1964, cooperatives across the United States have been celebrating the cooperative difference, business model and the contributions of cooperatives to their communities, during 
“Cooperatives have a long history going back to England in the mid-1800s when producers would get together to help market their products and that has resulted in the cooperative system here in the United States,” he said. “If you think of products like Welch’s grape juice, Florida’s Natural, SunMaid Raisins – those are cooperatives that have a national brand and market in some cases world wide.”
“GROWMARK invests more than $45,500 annually on scholarships. We’re investing today for a return tomorrow,” says Steve German, GROWMARK member employment manager, pictured here at the scholarship luncheon during the recent GROWMARK annual meeting. “There’s a need for agriculture businesses to support formal education to strengthen agriculture.”
As VP, Grain, Ericson will be responsible for the overall management, oversight, support and growth of GROWMARK’s grain business, which includes 80 grain members and companies inIllinois, Wisconsin, and Iowa. Combined, the 80 companies market approximately 1 billion bushels of grain and oilseed annually into river, rail, and processor markets.
In this week's program you can listen in to my conversation with Bill Howard, Fastline, about their new mobile game app, AgRacer.
