The new award recognizes farmers who have incorporated social media, digital media and internet strategies to achieve their business objectives including growing revenue, sharing information for more effective farming practices, and promoting positive awareness of the industry.
Nominations for the award are now being accepted. Farmers can nominate themselves or a colleague http://www.foodnutritionscience.com/2014award/. The deadline for nominations is March 31, 2014. The winner will be presented with a trophy and other prizes at the FMI Connect show in Chicago on June 11, 2014.
“Social media has provided farmers with a unique opportunity to communicate directly with other farmers, customers and consumers,” says Phil Lempert, editor of Food Nutrition & Science. “This award will honor their innovation and outstanding efforts that not only results in a greater person-to-person dialogue, but elevation of the industry as a whole.”
More farmers are turning to social media to help sell their products, but also speaking directly to end users about their farming practices and the origin of their food.
A panel of global business, media and food and farming industry leaders will evaluate all entries and the overall winner will be selected based on innovation and success in the use of social media for business purposes.
The Social Media of the Year Award is also being sponsored by Monsanto, Bolthouse Farms, National Council of Farmer Cooperatives, AgChat Foundation, Inc., and our AgWired.com.