Tom Ramey, CBB’s CEO sure has his hands full dealing with some challenging times for the Checkoff. This morning he made a presentation at the second general session of the Summer Conference. You can listen to his presentation below. I also interviewed Tom and found out that there are two main issues of special importance to the Checkoff here at …
Web Savvy Beef Ambassadors
The red-shirted Beef Ambassadors have been wandering the halls here at the Summer Conference. I spoke with two of them this morning, Leticia Varelas, NM (L) and Jennifer Rassler, PA. They wanted to make sure I pointed people to their blog: Raising The Steaks. I hope you’ll take some time to see what these ambassadors of the industry are doing. …
Profiling Beef Producers
By now you know that the new CBB website is MyBeefCheckoff.com. I just realized that it’s what you get when you type in the old CBB web domain too. One of the features you’ll soon find on the new CBB website will be producer profiles. The idea is to find out what producers (beef and dairy) think about the programs …
MyBeefCheckoff.com Launch and Zimfo Bytes
The Zimfo Bytes you see several times a week have been a very well received feature of AgWired. It allows us to post more nuggets of news to help keep the agrimarketing community informed. Melissa Slage, Cattlemen’s Beef Board, is the author of Zimfo Bytes. She’s pictured with Lynn Heinze at yesterday’s CBB Admin Subcommitte mtg. This morning I talked …
Cattlemen’s Beef Board Down To Business
The Cattlemen’s Beef Board Administration Subcommittee got things started here at the Cattle Industry Summer Conference in Denver today. I spoke with CBB Chairman, Dave Bateman, about what we can expect to see happen during this meeting. Dave says that producers come together here at the summer meeting to do the work of the industry. He says that the committee …
MyBeefCheckoff.com Set For Launch
I just got a little advance notice about a new Beef Checkoff website. I like the idea of making it easier to find information if you’re an ag journalist. On July 15, we are launching a new Web site designed to make learning about the beef checkoff easy. MyBeefCheckoff.com is launching and you’re on our list! You’re receiving this email …
Beef Radio Spot Put To Video
You absolutely have to check out this post on Defamer to watch the video clip set to one of Matthew McConaughey’s new Beef radio spots. I’m sure NCBA won’t be upset for being given credit for the Beef Board’s work. Did you stuff your face with enough beef over the holiday weekend? If not, Matthew McConaughey is gonna be mighty …
Organic Beef Supply Beefs Up
Two U.S. organic beef producers are teaming up to expand the nation’s organic beef supply. CROPP Cooperative, North America’s largest farmer owned co-op, and Dakota Beef, the largest vertically integrated organic beef producer in the U.S., have partnered in a mutli-year agreement. Consumer demand for high quality organic beef has been exceptional and this partnership will ensure supply to an …
Lunching and Learning About Beef
Yesterday I had lunch with 5000 head of cattle – and about 60 people. It was the season kick-off of Missouri’s Lunch and Learn program, a summer series sponsored by all the ag groups in the state where they invite local community leaders to visit agricultural operations. The first event for this summer was held at Circle A Ranch in …
Local Beef At Your Neighborhood Supermarket
Weis Markets says it’s a first. It’s the first time a supermarket chain has offered locally raised beef. But, consumers in Pennsylvania can now find Pennsylvania Proud Choice Angus Beef at 23 neighborhood Weis Markets stores. “Buying local is one of the hottest trends in food today but it’s been a hot trend for us since 1912,” said Norman S. …