Cotton Council Int. Launches New Brand Identity

Jamie Johansen

00369_cotton_usa_logoCotton Council International (CCI) is revitalizing and re-launching its 25-year old flagship brand, COTTON USA. Since 1989, over 50,000 product lines and 3 billion products have proudly carried the name COTTON USA. That translates into about 100 million bales of cotton.

“Our brand has been highly successful,” CCI President Jordan Lea said. “However, the global marketplace has changed dramatically and become more competitive because petroleum-based fibers are often cheaper. The new generation of consumers needs to hear why cotton is such a wonderful product and why U.S. cotton is the premier cotton.”

In addition to a new logo, the re-launch includes a revitalized brand vision emphasizing purity, quality and responsibility, as well as new promotional and merchandising tools, which will be rolled out in stages and globally over the next year.

To develop and express its new brand identity, CCI worked with AR New York, a brand-focused agency that is part of the Publicis global network of agencies. AR’s clients have included global companies such as Revlon, Brooks Brothers, Banana Republic, Valentino, Lands’ End, DFS and Jimmy Choo.

Ag Groups, Cotton

USDA Releases 2012 Ag Census Results

Cindy Zimmerman

The 2012 Census of Agriculture released today by the USDA reveals less farms and new trends.

2012-censusThe census reveals there are now 3.28 million farmers operating 2.1 million farms on 914.5 million acres of farmland across the United States. Those numbers are all lower than 2007 when the census reported 3.18 million farmers, 2.2 million farms and 922 million acres.

Some highlights of the new census include:

– Record high sales and production expenses. U.S. producers sold $394.6 billion worth of agricultural products, but it cost them $328.9 billion to produce these products.

– The top 5 states for agricultural sales were California ($42.6 billion); Iowa ($30.8 billion); Texas ($25.4 billion); Nebraska ($23.1 billion); and Minnesota ($21.3 billion).

– Eighty-seven percent of all U.S. farms are operated by families or individuals.
– Farms with Internet access rose from 56.5 percent in 2007 to 69.6 percent in 2012.
– 57,299 farms produced on-farm renewable energy, more than double the 23,451 in 2007.
– 474,028 farms on over 173.1 million acres used conservation tillage or no-till practices.
– Corn and soybean acres topped 50 percent of all harvested acres for the first time.

Listen to a recording of the webcast release of the census data here: USDA Releases 2012 Census Data

Audio, Farming, USDA

Alltech Honors Borlaug with 2014 Medal of Excellence

Jamie Johansen

julie borlaug head shot copyThe father of the Green Revolution and one of agriculture’s greatest spokespeople, Dr. Norman Borlaug, will be the recipient of Alltech’s 2014 Medal of Excellence. Alltech will present the posthumous award to Borlaug’s granddaughter, Julie Borlaug Larson, at “What If?” the 30th Annual Alltech International Symposium in Lexington, Kentucky, USA, from May 18-21.

“Through his adaptation of new wheat technologies and improved crop management practices, Dr. Borlaug saved more than a billion people worldwide from starvation,” said Dr. Pearse Lyons, president and founder of Alltech. “Borlaug taught the world to feed itself, mass famines were averted and countries such as Mexico and India became self-sufficient in producing grains. His work continues to inspire us today as we strive to find solutions to feeding nine billion people by 2050.”

Borlaug, who passed away in 2009, was awarded the Presidential Medal of Freedom, the Congressional Gold Medal and the Nobel Peace Prize in recognition of his contributions to world peace through increasing the food supply.

A native of Cresco, Iowa, Borlaug received a bachelor of science in biology in 1937 and a doctorate in plant pathology and genetics from the University of Minnesota in 1942. Through an agricultural research position in Mexico, Borlaug developed semi-dwarf, high-yield, disease-resistant wheat varieties.

During the mid-20th century, Borlaug introduced these high-yielding varieties, combined with modern agricultural production techniques, to Mexico, Pakistan and India. As a result, Mexico became a net exporter of wheat by 1963. Between 1965 and 1970, wheat yields nearly doubled in Pakistan and India, greatly improving food security in those nations. Later, he helped apply these methods of increasing food production to Asia and Africa.

Borlaug Larson, who is the associate director for external relations at Borlaug Institute for International Agriculture, Texas A&M University Agrilife, will not only receive the award on behalf of her grandfather, but will also be contributing to Alltech’s Africa session during the Symposium. The Africa session will examine the risks and opportunities that Africa can offer to the world’s food production and agribusiness investors and address such questions as ‘How will farmers gain access to the technologies they need, and markets in which to sell?’ ‘How can Africa exploit its land, sun and rainfall to produce milk, meat and eggs?’ and ‘What if Africa harnessed the power of its oceans for aquaculture?’

Registration for Alltech’s 30th Annual International Symposium is open and available for a price of $850. Two paid registrations from a single company or organization will receive a third registration free of charge.

Agribusiness, Alltech, Events

What’s the Most Important Part of Sustainability?

Jamie Johansen

New Holland ZimmPollOur latest ZimmPoll asked the question, “Is corn planting underway in your area?”

I don’t believe I’m overstating when I say we are all seeing a late spring. After an unusually cold winter, it’s not surprising that it lingered longer then welcome. Our poll held true to this with few in the full swing of planting. Most have just started or are waiting for the ground to cooperate.

Our poll results:

  • Full swing – 12%
  • Not yet – 20%
  • Just started -33%
  • Ground not ready – 33%
  • Other – 2%

Our new ZimmPoll is now live and asks the question, “What is the MOST important part of sustainability?”

Sustainability is the number one buzzword for all industries these days, especially agriculture, but the definition of the word varies. In general, it means the ability of a process or action to continue indefinitely without draining significant resources. Those resources can include everything from soil and water to inputs and labor. What do you think is most important to the long term sustainability of global agriculture?

ZimmPoll

Zimfo Bytes

Talia Goes

    Zimfo Bytes

  • Registration is now open for the third CattleFax Trends+ Webinar series which is scheduled for 5:30 p.m. MT, Wednesday, June 11, 2014.
  • The National Cotton Council’s Emerging Leaders Program class for 2014-15 has been selected.
  • The National Corn Growers Association welcomes Dr. Nick Goeser who joins the organization as Manager of Soil Health and Sustainability.
  • The next World Agricultural Supply and Demand Estimates (WASDE) report, which will be released at 12 noon ET on May 9, will present USDA’s initial assessment of U.S. and world crop supply and demand prospects and U.S. prices for the 2014/15 marketing year.
Zimfo Bytes

Spring Insights Magazine Now Available

Melissa Sandfort

Insights Weekly Al Myers, Ag Leader CEO, says:

Return on investment. On Wall Street, it’s a measure of the amount of money earned on the (hopefully) sound investments made. It’s easy to measure – even on a daily basis – as stock and bond prices are available by the minute.

Return on investment in agriculture isn’t always quite as easy to calculate. What is the return on your investment of a new tractor? A different hybrid? An additional 200 acres of land?

Without more information, these are impossible to calculate.

Ag Leader products are designed for two things: 1) To help provide the data you need to make decisions that maximize your return on investment; and 2) To make it easier to control the things that maximize your investment.

Best of all, while others are using tools and data to learn more about you and your operation for marketing purposes, we’ve taken a different approach. We want any investment you make in precision products to be 100 percent to YOUR benefit … not somebody else’s. So Ag Leader continues to invest in research and development of more great tools that work with the equipment and practices of our customers. We’ve found that’s where we get our best return on investment.

You can view the full issue of the Spring 2014 Insights magazine here.

Those interested in signing up for a free subscription to Insights magazine are encouraged to visit: www.agleader.com/subscription. The Ag Leader team will be on the constant lookout for interesting story angles, profile subjects and precision farming information, so please email your story tips to Info@agleader.com, subject line: Insights Tip.

Become a fan of Ag Leader on Facebook today, and get the latest precision ag videos on the YouTube channel. For more information about Ag Leader products and services, or to visit the blog site, go to www.agleader.com.

Ag Leader, Agribusiness

Next USFRA Food Dialogues in Chicago

Cindy Zimmerman

USFRA Food DialoguesThe U.S. Farmers and Ranchers Alliance (USFRA) has announced the date, place and topic for its next Food Dialogues. It will be held at the Chicago Integrity in Food Marketing event at the InterContinental Hotel, June 10, from 9:30-11 a.m. CDT.

USFRA’s research tells us that nearly 60 percent of people feel it’s extremely important for grocery stores and restaurants to provide information about the way the food they sell is grown and raised. The Food Dialogues: Chicago. Integrity in Food Marketing will explore how food professionals – from farmers to food manufacturers, retailers and marketers to foodservice executives – can share information on these complex food-production issues while not confusing, misrepresenting or alarming consumers.

Mark your calendars and stay tuned for more details.

Ag Groups, Food, USFRA

RoboFlight Offers Affordable Ag UAVs

Cindy Zimmerman

roboflight_500RoboFlight is a global company that deals in data acquisition including UAV platforms as well as full scale aircraft and satellite systems. Beyond the agricultural industry, RoboFlight also works in security, search and rescue, utilities, mining and insurance.

Chuck interviewed Phil Ellerbroek, Global Director of Sales for RoboFlight, and he shared more about the company. RoboFlight acquired Aerial Precision Ag, giving them an upper hand when it comes to agriculture. Aerial Precision Ag was the first company to bring affordable, price-point conscientious UAV’s to the average farmer.

roboflight-ag

“Agriculture is definitely where we are focusing. Response not only within the industry but for our company as a whole has been phenomenal. We feel we continue to lead this area because of a specific advantage we have. Our team members bring a science and understanding of agronomy to our end users.”

Phil explains that pricing will vary depending on a producers needs. Their goal is to customize a plan that best fits each individuals goals for data retrieval.

RoboFlight is working with Farm Bureaus in different states and will also be attending various UAV and agriculture conferences.

Listen to Chuck’s complete interview with Phil here: Interview with Phil Ellerbroek

Audio, data, Farming, Precision Agriculture

Opening Day for Farmland Movie

Cindy Zimmerman

farmland-posterThe long-awaited theatrical debut of the Farmland movie has arrived!

The film is being distributed via D&E Entertainment in more than 60 major markets, starting today, after being privately screened around the country to agricultural audiences and shown at the 2014 Tribeca Film Festival, Atlanta Film Festival, Nashville Film Festival, Newport Beach Film Festival and Cleveland International Film Festival.

In case you have not heard about it, Farmland offers viewers a glimpse into “the lives of six young farmers and ranchers across the U.S., chronicling their high-risk/high-reward jobs and their passion for a way of life which has been passed down from generation to generation, yet continues to evolve.” The documentary features an original score composed by Nathan Wang with the City of Prague Philharmonic Orchestra. The film also includes an original recording of “This Land is Your Land” performed in a first-ever collaboration with platinum rock band Everclear and Grammy® Award-nominated artist Liz Phair.

To find out where Farmland will be in your neck of the woods, check out the website.

Ag Groups, USFRA

CUTC Highlights Native American Spirit

Cindy Zimmerman

ncgaKristin Meadors with the Kentucky Distillers Association will deliver the keynote address at the National Corn Growers Association’s Corn Utilization and Technology Conference, June 2 in Louisville, Kentucky.

“The bourbon industry’s iconic utilization of corn makes it a perfect platform in which to kick-off three days of lively discussions among the corn industry’s leading researchers, processors and business representatives,” said NCGA Research and Business Development Action Team Chair Tom Mueller. “We are excited to have Kristin Meadors discuss her industry’s impact on our economy and why this corn-based spirit continues its popularity at home and abroad.”

Meadors is the Kentucky Distillers Association’s first-ever Director of Governmental and Regulatory Affairs. She is responsible for coordinating the association’s governmental and regulatory affairs initiatives at all levels of government, working with federal officials on trade issues and expanding global opportunities for Kentucky’s signature bourbon industry.

In 1964, Congress declared bourbon America’s only native spirit. It must be made with a minimum of 51 percent corn, aged in charred new oak barrels and stored at no more than 125 proof. This year, CUTC will be held June 2 – 6 at the Marriott Louisville Downtown Hotel. The conference’s agenda focuses on wet and dry milling technologies and new uses. Visit www.corntechconf.org for more information and to register online.

Ag Groups, Corn, Events, NCGA, Research