Rollins Gets Airtime for Agriculture
Secretary of Agriculture Brooke Rollins has taken a much more visible role in the new Trump Administration than previous agriculture secretaries, appearing three times this month already on Fox News, most recently this past Sunday.
In a wide-ranging interview with Shannon Bream, Rollins talked about a number of issues, from tariffs and trade to the price of eggs, and spent some time discussing the importance of ethanol.
“President Trump has been unequivocal in his support for ethanol and in his support for the year round sale for the E15. In fact, at the end of our last administration, we put that rule out. A court gutted that. So now we’re working on it again,” said Rollins. “We are hyper-focused on the energy independence and ethanol and biofuels is a very, very important part of that.”
Bream interviewed Rollins Sunday after spending time in White Cloud, Kansas interviewing former National Corn Growers Association president Ken McCauley and his family.
See the Rollins interview here or listen to the audio below.
Fox News Sunday interview with Sec. Rollins 9:03
Industry Ag News 4/14
NAMA Top Industry Awards Presented
The top awards from the National Agri-Marketing Association (NAMA) were presented this week at the annual conference in Kansas City.
Michele Egan, who is now with Novonesis, was honored for her transformative marketing strategies in the animal nutrition sector as North America Marketing Manager at Chr. Hansen. Her leadership in launching BOVAMINE DEFEND® Plus, including the highly successful “BEEF UP” campaign, drove $4 million in sales growth and significantly increased customer engagement.
Remarks from Michele Egan (3:03)
GROWMARK CEO Mark Orr was named Agribusiness Leader of the Year this year but was unable to attend the conference.
Ag Association Leader of the Year for 2025 is Bob Petersen, retired from the Agricultural Business Council of Kansas City. As one of the founding members and longtime Executive Director of the Council, Peterson expanded the organization’s influence, growing its membership to over 700 stakeholders. His leadership in launching the Ag Outlook Forum and securing the relocation of key USDA agencies to Kansas City highlights his lasting impact on national agribusiness policy and workforce development.Remarks from Bob Peterson (1:24)
ZimmComm Announces Travel Retirement
After over 20 years of hitting the “agriblogging” highway, ZimmComm principals Chuck and Cindy Zimmerman are retiring from business travel at the end of 2025.
The Zimmermans founded ZimmComm in 2004 as the first social media-based agricultural communications company and pioneered “event blogging” for farm and biofuels conferences, capturing the sights and sounds in photos and interviews. Nearly 225,000 photos and countless interviews and miles later, Chuck and Cindy have decided to hang up their traveling bags and spend more time at home.
“Event coverage has been the main part of our business for over 20 years now and while it is the most lucrative for us, it’s also the most stressful,” said ZimmComm president Chuck Zimmerman. “We have cut back on our travel considerably since 2020, but we are still logging a lot of miles a year as travel continues to get more expensive and less fun.”
“We plan to continue our news release service, AgWired and Energy AgWired, as well as our podcasting and audio production services, we are just giving up the travel portion of the business,” Chuck said. ZimmComm does still have several events before the end of 2025, including Tech Hub LIVE, Ag Media Summit, American Coalition for Ethanol annual meeting and AgGateway annual meeting.
ZimmComm has had a pro Flickr account since June of 2005 and the 980 albums in the account are representative of the travel the Zimmermans have done since starting the company. The ZimmComm Flickr account includes every Ag Media Summit since 2005 and every National Agri-Marketing Conference since 2006, Cattle Industry Conferences and Commodity Classics since 2006, all the National Biodiesel Conferences since 2006 and all the National Ethanol Conferences since 2007, just to mention a few. We intend to maintain these photo archives on Flickr where they can be easily downloaded.The albums include both domestic and global travel, including International Federation of Agricultural Journalists (IFAJ) Congresses going back to Switzerland in 2005, with trips to Norway, Japan, Austria, Canada, Sweden, Argentina, Scotland, New Zealand, and Germany. There are U.S. Grains Council trips to Mexico, Egypt and Morocco, multiple visits to Germany with Bayer and BASF, as well as Italy and Ireland with New Holland and Alltech.
“Most people want to retire so they can do some traveling and see the world,” said the Zimmermans. “We have been blessed to see pretty much all the places we ever wanted to see and then some! We want to retire so we can stay home and enjoy our beach more and just travel to see family.”
Precision Ag News 4/10
NAFB Releases New Listener Study
The National Association of Farm Broadcasting has released a new national farm radio listenership study finds radio is still the number one choice for daily ag news and information.
The survey of more than 1,00 farmers and ranchers conducted by Kynetec Research also validates the importance of ag radio as a primary source for learning about ag products and services and driving action.
In the survey, 42% of farmer respondents selected farm radio as their first choice for reliable ag news and information, far out-pacing other media sources. In addition, the majority said that hearing a farm broadcaster mention a product or company has a positive impact on their perception of that product or company.
“Growers value radio as a trusted source of quick, accurate updates on ag markets, prices and local weather,” says Debbie Boyle, Kynetec vice president, North America Agriculture. “They trust farm broadcasters so strongly that after hearing a broadcaster mention a product, they are likely to engage in follow-up actions and purchases.”The results from the Kynetec study, commissioned by the National Association of Farm Broadcasting (NAFB), show a strong link between radio listenership and brand awareness. When asked about how they become aware of new products and services, farm broadcasting ranked among the leading sources – along with farm shows/field days, local retailers, and printed publications.
The survey also confirmed the mobility of ag radio: 89% of listeners listen while driving a vehicle and 73% indicated they tune in while operating farm equipment.
“The research demonstrates the importance of including farm radio in ag media strategies when the objective is to reach farmers in the moment,” says Gardner Hatch, NAFB executive director. “The reach and trust of the farm broadcaster is duplicated by no other medium in agriculture.”
Interview with Gardner Hatch, Executive Director, NAFB & Debbie Boyle, Kynetic vice president, North America Agriculture: NAFB Listener Survey (5:02)
Gardner and Boyle were at the NAMA Conference this week and talked about the survey and what it means for farm broadcasters and agrimarketers.
Interview with Gardner Hatch, Executive Director, NAFB & Debbie Boyle, Kynetic vice president, North America Agriculture: NAFB Listener Survey (5:02)
2025 Agri-Marketing Conference
The 2025 Agri-Marketing Conference is underway. I have started some photo albums on the NAMA Flickr account. There’s one for student competition photos and one for the overall conference.
2025 Agri-Marketing Conference Photo Album
2025 Agri-Marketing Conference – Student Photo Album
Today we have meetings of the NAMA Board, Chapter Leaders, a workshop, and then the party begins. We’ll have a first-timer reception, Best of NAMA Finalists reception, Best of NAMA Awards Ceremony and the Best of NAMA Reception in the Connection Point.
We’re off to a great start here in KC, MO.
USTR Greer Questioned on Agricultural Tariffs
The Senate Finance Committee grilled U.S. Trade Representative (USTR) Jamieson Greer during a hearing Tuesday on the administrations trade policy, including how agriculture may be impacted.
Sen. Chuck Grassley (R-IA) questioned Greer about the impact of, and goals for, tariff usage. “My question to you is, in the medium to the long term, do you plan to turn these tariffs into trade deals to reduce tariffs and non-tariff barriers? I support that,” said Grassley. “On the other hand, if the purpose is to stall on negotiations in order to keep tariffs high for the sole purpose of feeding the U.S. Treasury, I oppose that.”
Grassley suggested one way to support farmers would be to strengthen the RFS and raise RVO levels. “The administration could move very quickly to increase RVOs on the Renewable Fuel Standard so that farmers get more robust domestic markets for their crops,” said Grassley.
Listen to Grassley’s comments and Greer’s response here:
Senate Finance Hearing - Grassley and Greer 5:06
Syngenta ROI Calculator Shows Value of Fungicides
When it comes to return on investment for fungicides, on-line tools show consistently high ROI for Syngenta’s Miravis® Neo.
The Crop Protection Network’s Corn Fungicide ROI Calculator is one tool that shares real-world results from university corn fungicide trials, allowing farmers to calculate the potential ROI for corn fungicide application across a variety of user-defined factors.
Additionally, Syngenta announced the release of a new tool on BoostYourBushels.com to help growers evaluate the value of fungicides like Miravis Neo. The newest feature is a breakeven meter, designed to help growers answer the question, “Does it pay to use a fungicide?” This latest website update adds more depth to a variety of tools designed to help growers make the most educated decisions for improving the overall health of their corn, soybean and wheat crops.
Other tools include the disease ID guide to help growers identify the diseases present in their fields and understand which threats may be prevalent in their region. Users also have access to a catalog of local Cleaner & Greener fungicide trial results.