The U.S. Farmers and Ranchers Alliance is showcased in a special edition of USA Today, their annual U.S. Department of Agriculture Special Edition. This one is titled, “Seeds of Change: Cultivating the Next Generation.” You’ll find USFRA on pg. 85. The full page showcases USFRA’s efforts to promote agriculture through Discovering Farmland, Straight Talk on Sustainability, Faces of Farming & …
USFRA Launches engAGe App to Help Advocate Online
In in a proactive effort to bring farmers and ranchers into the mainstream conversation about food and ag-related issues, U.S. Farmers & Ranchers Alliance® (USFRA) has launched engAGe – a new app to give farmers, ranchers and advocates a turnkey tool in sharing their story on social media. This platform allows users to easily stay abreast of current news in …
USFRA Promotes Food Evolution in Times Square
As New Year’s Eve revelers fill Times Square this weekend, towering over them will be a jumbotron advertisement for the movie Food Evolution being promoted by the U.S. Farmers and Ranchers Alliance (USFRA). “We do have one of those huge 60 by 30 foot screens in Times Square that several times an hour a 15 second ad will come on …
Last Minute Gift Ideas from USFRA
If you are looking for last minute gift ideas, the U.S. Farming and Ranching Foundation may have the answer. The foundation is a nonprofit organization associated with the U.S. Farmers and Ranchers Alliance (USFRA) with the mission of supporting sustainability and consumer education in American culture. And it is the way that individuals can donate to support that cause by …
USFRA Continues to Grow and EngAGe
The U.S. Farmers and Ranchers Alliance (USFRA) celebrated its seventh anniversary of helping provide a voice for agriculture on the national stage at the National Association of Farm Broadcasting convention in Kansas City last week. “There were six original organizations…we’re up to over 100 now,” said USFRA CEO Randy Krotz. USFRA elected four new board members at the meeting – …
USFRA Supporting Food Evolution Movie
The U.S. Farmers and Ranchers Alliance (USFRA) is supporting a new film that offers an independent investigation into biotechnology that concludes GMOs may well be a force for good to feed the world. Food Evolution, which is now streaming on Hulu, was commissioned by the Institute of Food Technologists (IFT), and directed by Academy Award®-nominated director Scott Hamilton Kennedy. “The …
USFRA CEO Urges Agriculture to Stand as One
As the nation’s largest outdoor farm show was getting underway last week bringing thousands of agriculture industry people together in Decatur, Illinois, U.S. Farmers & Ranchers Alliance (USFRA) CEO Randy Krotz sent out an op-ed urging American agriculture to stand together against the threats facing farming and ranching. “There are times when we in agriculture may not be understanding how …
Nebraska USFRA Food Dialogues to Focus on GMOs
The U.S. Farmers & Ranchers Alliance (USFRA) is joining with the Nebraska Soybean Board to host a “Food Dialogues: Pivoting the GMO Conversation” at the University of Nebraska at Lincoln September 6 from 1:00-2:30 pm. Among the Dialogue participants will be Hilary Maricle, a Nebraska cattle, corn, pig and soybean farmer and CommonGround volunteer; and USFRA Face of Farming & …
Another NAMA 60 Year Perspective
Another active member of the National Agri-Marketing Association (NAMA) who has been around for at least two-thirds of the organization’s 60 years is Carroll Merry of Countryside Marketing. Carroll has been a member of NAMA since November 1976 and in our reminiscing interview he talks about how NAMA started – and definitively solves the question of how it should be …
USFRA Promotes Agricultural Sustainability at Conference
The U.S. Farmers and Ranchers Alliance® (USFRA®) is at the Sustainable Brands Conference in Detroit this week to showcase the sustainability of farmers and ranchers and unveil the first-ever Agriculture in America Sustainability Report. The sustainability report builds on key insights from USFRA’s annual research that aims to identify and gain a clearer understanding of consumers’ perception of sustainability in …