Here’s the new logo for Mycogen Seeds. It’s their way of showing the close “alignment” with Dow AgroSciences.
“One of the primary drivers for this decision is our business strategy to align with the ag chem business, making our product portfolio one of the most diverse and balanced in the industry,” Doug Vail, Sales & Marketing Leader, Mycogen Seeds, says. The new logo will also help Mycogen Seeds accomplish its goals of increased name recognition and awareness. The logo prominently features the Mycogen Seeds name in red and uses graphic elements of the Dow AgroSciences product trade dress, such as the furrows, which support the company’s alignment strategy with the northern crops markets.
Industry Leader Eileen Shay
Eileen Shay is now a leader. Actually as senior account executive for The Packer I’d guess she already was one. But now she’s graduated from United Fresh Fruit & Vegetable Association’s Produce Industry Leadership Program. She was one of 12 distinguished leaders from the produce industry to be part of the 2005-2006 class, and the first person from The Packer to participate.
In addition to expert advice and hands-on training, participants in the Produce Industry Leadership Program advance their knowledge and expertise in the field through trips, customized facility tours and expert-guided workshops based on the program’s four core goals: leadership development, business relationships, government and public affairs, and media and public communications. Read More
Loehr Joins Bader Rutter
Bader Rutter announces the addition of Jill Loehr to the agency as an account supervisor.
Prior to joining the agency, Loehr was a senior account executive for Rhea & Kaiser Marketing Communications in Naperville, Ill. A native of Albert City, Iowa, Loehr attended Iowa State University and earned both a bachelor of science degree in public service and administration in agriculture and a bachelor of arts degree in journalism and mass communications.
Reaching Farmers By Mobile Phone
This week it’s time to talk about the phone, mobile phones to be precise. What better way to deliver information to farmers? Lots, you think? Think again. At least I think you will after you listen to this week’s ZimmCast.
In this week’s program you’ll hear from the recent NAMA convention keynote futurist to prep you for my interview with someone I think you’ll be hearing more from in the, uh, future.
Joel Jaeger, is the founder of Commodity Update. This is a new service that delivers markets and other information directly to a farmer’s mobile phone. As you’ll hear him describe, the farmer determines what markets and when he/she wants to get them. They can be delivered automatically or on demand.
I’m going to subscribe myself today and report back to you sometime in the future (can’t stop using that word). So let’s get to it. You can listen here: 
ZimmCast 71 (10 min MP3)
The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.
IFAJ 2009 Logo
2009 seems like a long way off doesn’t it? But this logo isn’t a mistake. That’s because we’re already promoting the International Federation of Agricultural Journalists Congress which will be held in Ft. Worth, TX in 2009. If your company, agency or organization would like to be involved and help out in any way, now’s the time to let the committee know. We’ll have ag journalists from all over the world here. The meeting will take place in conjunction with the Ag Media Summit that year. Just email me with your interest and I’ll pass it along to the rest of the committee.
Special thanks go out to Kiersten McCarty and friends at Osborn & Barr for the logo.
If you don’t know much about IFAJ you can scroll through all my posts from last year’s Congress using the IFAJ category coverage or keep an eye out here for my coverage of this year’s Congress in Norway in just a couple months.
PictureCloud Creates A 360 Degree View
Here’s an interesting idea called PictureCloud. It looks like a great way to showcase things like livestock, equipment, plants or just about anything. I’m going to remember this the next time I’m next to Jeff Simmon’s #17 Ethanol Car.
You can get started yourself immediately for free, which means your picture cloud will have their logo on it or for a relatively small fee you can have an account that doesn’t. If you register, type in “agwired” into the cloud code to receive 5 credits for a penny. Here’s what their website says about it:
In simple terms, a picture cloud replaces your still photo with one that spins and pans up to 360 degrees. Take several images around an object or scene, and upload them to this site – no special skills, software, or equipment are needed.
How I Blog Part One
I have been asked many times about how I blog and what tools I use. I’ve been meaning to write a post about it but I’ve been too busy blogging. BTW. This is post number 1,875 on AgWired since I started in case you had a burning need to know that. I’m going to break this up into two different posts. One now and one, well, sometime soon.
Let’s look at tools first:
Blogging Software: It’s WordPress and that’s all you need to know if you want to be serious about blogging. If you have any other questions about this call me. With their new Widgets and all the plug-ins, this software does it all. Read More
New Holland CMA iPod Contest
You may remember that New Holland gave away a video iPod at Commodity Classic as part of their ongoing promotion with country music star, Michael Peterson. The iPod was pre-loaded with all my content from Classic (audio interviews, pictures and video of Michael’s performance). To say the contest was a hit would be to put it mildly.
With that successful first campaign under our belt, New Holland and I are doing it again at the Country Music Association Music Festival which starts next week. Although we’re not running an online contest, CMA Festival attendees can register to win a video iPod while they are there. The winner will receive an iPod that’ll come pre-loaded with all my content from blogging the event. It will include pics and audio from the final day Celebrity Boomer Tractor Race which now has 85 celebrities on the list to compete.
As a little bit of extra creativity New Holland has made a life size replica of the Michael Peterson CD cover that’s missing Michael. If you buy a CD at their booth you get to stand in front of it and have your picture taken, which will be given to you immediately so you can have a special memento to take away with you.
This is very cool. In fact the whole promotion has continued to generate momentum since Michael plays personal performances at dealerships and private events for New Holland all over the country. Although the CD is still only available at New Holland dealers, a new version with some extra songs will be hitting retail outlets in the near future. I think New Holland and Michael Peterson already have a bit hit on their hands.
Recorder For The Farm Podcaster
While I’m on podcasting. How long before you see your favorite farm podcaster sticking one of these in your face at a farm meeting? I’m guessing only as long as it takes me to get my hands on one since they’re supposed to be available this month.
I think it’s worth a shot. It’s high quality digital audio and another use of the gadget I take with me everywhere. It is the Belkin TuneTalk Stereo, which allows you to record onto a video iPod. Learn more about it from the same place I did: Engadget.
Of course I love my Marantz PMD 660 but this might be worth a try.
Listening To The Whole Podcast
As if you haven’t heard enough from me about podcasting, but I think you’ll be interested in this. Especially you, “we have to measure it” types. Podtrac, which claims to have the largest database of demographic information on the people who listen to podcasts just released the results of their quarterly survey. Here’s some interesting findings:
According to their survey, over half (56%) of the podcast audience is listening and viewing podcasts on their computers, 46% on a portable device, and the vast majority (88%) listen or view the entire podcast episode. The survey also found that podcast awareness continues to grow as 41% of U.S. online adults were aware of term “podcasting” at the end of Q1 2006 versus 32% at the end of Q4 2005.
Would you think farmers are any different?
via Podcasting News