As if you haven’t heard enough from me about podcasting, but I think you’ll be interested in this. Especially you, “we have to measure it” types. Podtrac, which claims to have the largest database of demographic information on the people who listen to podcasts just released the results of their quarterly survey. Here’s some interesting findings:

According to their survey, over half (56%) of the podcast audience is listening and viewing podcasts on their computers, 46% on a portable device, and the vast majority (88%) listen or view the entire podcast episode. The survey also found that podcast awareness continues to grow as 41% of U.S. online adults were aware of term “podcasting” at the end of Q1 2006 versus 32% at the end of Q4 2005.

Would you think farmers are any different?

via Podcasting News