Agrimarketing Magazine Goes Digital

Chuck Zimmerman

ZimmCast-142 - Lynn HendersonReaching people who live the country life has been the subject of several articles in Agrimarketing Magazine. That’s why Lynn Henderson, Publisher, was on hand at the Country Living Outlook Conference. Lynn says that the rural lifestyle market presents a significant opportunity for traditional agribusiness companies.

Agrimarketing DigitalBesides talking about country living we also talked about Agrimarketing Magazine going digital. I read my digital edition of Agrimarketing as soon as I got it and it’s now my preferred way to receive the publication. Lynn says there are 4 main reasons why he chose to go to a digital edition.

  • He can get the magazine out 2 weeks before it shows up in the mail.
  • His audience is wired and on high speed internet access and ready for it.
  • His next generation of readers have grown up with the computer.
  • Now subscribers who travel can read the magazine while online.

Of course I had to ask if this means he’ll stop printing the magazine. Lynn says his advisory board asked him immediately, “You’re not going to do away with the magazine are you.” So although it would represent a huge cost savings he has no plans to quit printing the magazine.

One of the things the digital edition does according to Lynn is present some new advertising opportunities since it can contain audio and video and links to online content. He says the response has been tremendous so far and he’s noticed that it’s driving more traffic to the Agrimarketing website.

The program concludes this week with music from the Podsafe Music Network. This week’s song is “Coyotes Song – End of Hunting” by the No Plastic Inside. I’m going to be taking a few days off later this week and again in a few weeks to do some hunting so I thought it worked.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 142 (18 min MP3)

Or listen to this week’s ZimmCast right now:zimmcast142-10-22-07.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

Audio, Publication, ZimmCast

National Beef Ambassador Announced

Melissa Sandfort

Beef Ambassador CompetitorsCaitlin Williams, Tucson, Ariz. (pictured right), won the title of 2008 National Beef Ambassador at the annual competition, held Oct. 18-20 in New Orleans, La. The competition was established on behalf of cattle producers in 1988 and is funded by the beef checkoff. Twenty-one contestants from throughout the country vied for the national title and $5,000 in cash prizes sponsored exclusively by Tyson Foods, Inc.

Williams, a sophomore at the University of Arizona, is pursuing a degree in Agriculture Education. Her favorite thing to do is to work toward her goals, step back and see the rewards of her hard work. She strives to do her best in anything she puts her efforts into and believes that dedication is the key to any success. She devotes her life and time to agriculture and the beef industry and feels that she can make a positive difference in the lives of many through education and promotion.

While preparing for this national speaking competition, youth learn about the importance of the beef industry and beef as an agricultural product. The program highlights the positive impact the cattle industry has on our economy and families. Trained youth ambassadors address industry issues and misconceptions, while they help educate peers and consumers about food safety, nutrition and the Beef Checkoff Program.

Contestants participating in the National Beef Ambassador Competition presented a speech about the promotional aspects of beef, completed interviews with media and beef-industry representatives and attended a checkoff-funded educational workshop titled “Telling the Beef Production Story.”

Ag Groups, Beef

Country Living Olympics Water Bucket Filling

Chuck Zimmerman

Country Living Olympics Water Bucket FillingWater Bucket Filling would not be my favorite chore out on the farm but it’s just one of those things you have to do. I prefer taking pictures of other people doing it for competition.

I can’t even remember the exact details of how this one worked but you had to run back and forth moving water from one tub to another and it was timed event.

You can watch this girl in action on YouTube if you’d like:

By the way, if you want to subscribe to my YouTube videos so you’ll automatically know when I’ve added a new one then use this link. I’ve got 92 videos in my account that have been collectively viewed about 100,000 times so far.

Country Living Outlook Conference Photo Album

Video

Behind The Scenes at Drake & Company

Chuck Zimmerman

Steve DrakeIf you know Steve Drake then you know he likes to work in the background. In fact, after taking about 500 pictures at the Country Living Association activities last week none of them have Steve in it.

That doesn’t mean I didn’t get to talk to Steve though. His company, Drake & Company, is an accredited association management firm. Basically they are the staff and headquarters for several national organizations like the National Christmas Tree Association and Alpha Zeta. Of course the Country Living Association is one of those too.

Steve says that everyone is looking at this rural lifestyle market and trying to figure out how to reach it. He said that he saw a need for an organization to bring the community together. So how large is the market? Steve says he hears figures of from 2 to 20 million people. When I asked him how the CLA is marketing itself to reach this market he says that right now they’ve been working with their corporate partners and doing promotions and publicity.

As the CLA grows it’s obvious to me that the organization itself will become a viable way to reach out to the rural lifestyle market. That’s why if you’re not a sponsor now you might want to consider becoming one.

You can listen to my interview with Steve here: cla-07-drake.mp3

Country Living Outlook Conference Photo Album

Audio

Zimfo Bites

Melissa Sandfort

  • A complete series of “new generation” disc mowers — designed for today’s tougher mowing conditions, increased acres and faster cutting speeds — has just recently been introduced by Vermeer. New Vermeer® 40-Series Disc Mowers are available in four different sized models and feature heavy-duty gearbox housing, increased cast material, self-contained cutting disks, Quick-Clip® Blade Retention System and new, wider skids.
  • John Deere announces that it is now providing its dealers with the capability to upload their used equipment inventories directly from a dealer’s John Deere inventory system to eBay. This new capability will allow dealers to list their used agricultural and lawn and garden equipment on eBay, from the same system that they also use to list their used equipment inventories on Deere’s used equipment Web site, in Google Product Search and partner Web sites.
  • Now producers, veterinarians and nutritionists can receive timely industry analysis, news and commentary through BeefCast™, a new podcast that can be accessed easily on the Internet or via an iPod. Each week, three 10- to 15-minute programs, which feature experts’ comments on beef production, industry issues and other wide-ranging topics, are produced. BeefCast podcasts are sponsored exclusively by Elanco Animal Health, hosted by Ned Arthur of Truffle Media Networks and made available free to listeners. More than 80 previously recorded programs already are available at www.BeefCast.com.
Zimfo Bytes

Country Living Olympics Hay Scramble

Chuck Zimmerman

Country Living Olympics Hay ScrambleNot all of the competitors at the Country Living Olympics were big people. Take this competition for example. The Hay Scramble was just that and the dust was flying.

These little dynamos were searching for $1 dollar coins. I think there were a couple hundred dollars worth hidden under the hay pile. They got to keep what they found.

You can watch them in action on YouTube if you’d like:

Country Living Outlook Conference Photo Album

Video

Living in the Fastline

Chuck Zimmerman

Matt ConiglioOne of the corporate partners of the Country Living Association is Fastline Publications. On hand at the Country Living Outlook Conference was Matt Coniglio, National Account Manager.

Matt says that he came with two messages. For one thing their current national publication is reaching over 300,000 people who would be considered rural lifestylers.

He also said that next year they’ll be rolling out a whole new concept with a publication aimed much more locally starting with the Louisville market. I know we heard from country living people at the conference that they “buy local.” Sounds like Fastline may be on to something.

You can listen to my interview with Matt here: cla-07-coniglio.mp3

Country Living Outlook Conference Photo Album

Audio, Publication

Country Living Olympics Winners

Chuck Zimmerman

Country Living Olympics WinnersHere’s the winners of the first ever Country Living Olympics.

The competition included:

Cake Baking, sponsored by Nationwide Agribusiness and Allied Insurance. Winner: Amy Murphy, Kansas
Feed Bag Moving, sponsored by Land O’Lakes Purina Feed. Winner: Male: Josh, Hope, Kansas, Female: Alicia Rigden, New London, Iowa, 18 contestants
Lawn-mower Backing, sponsored by John Deere. Winner: Male: Barry, Clinton, Missouri, Female: Jennifer, Fontanta, Kansas, 12 contestants
Pie Baking, sponsored by Living the Country Life. Winner: Kayla, Olathe, Kansas
Steel Post Driving, sponsored by Tractor Supply Company. Winner: Male: Josh, Hope, Kansas, Female: Jennifer, Fontana, Kansas, 16 contestants
Water Bucket Filling, sponsored by Fastline Publications. Winner: Male: Brandon, Kansas City, Missouri, Female: Alicia, New London, Iowa, 18 contestants
Hay Scramble, sponsored by Farm Safety 4 Just Kids.

Congratulations to all the winners and we hope to see them back next year.

Country Living Outlook Conference Photo Album

Uncategorized

Feed Bag Moving Competition

Chuck Zimmerman

Feed Bag MovingThe first annual Country Living Olympics took place this afternoon here at the American Royal complex and it was a big success. The competition was fierce.

This guy was actually the winner of the feed bag moving competition. Contestants had to move 10 feed bags from one pallet to another and the person who did it fastest won.

You can see pictures of all the action in the photo album.

Country Living Outlook Conference Photo Album

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PBR at Kemper Arena

Chuck Zimmerman

PBR RiderOur after hours entertainment at the Country Living Association activities was the PBR Bull Riding Competition in Kemper Arena. It’s hard to get a good stop motion picture from up in a suite but I tried.

These guys are just plain crazy. It’s one thing to be walking through a pasture and get chased by a bull or to be working them in a cattle operation. It’s quite another to get up on top of one on purpose.

It was fun to watch though and I think there’s more tonight. I kept looking around for a Pabst Blue Ribbon but didn’t find any. I guess that’s not part of the branding for the event.

Country Living Outlook Conference Photo Album

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