I’m not sure I’ve ever seen a news release about a new sign but Case IH sent one out. This is one big looking monster of a sign. I guess the size of your sign is an indication of the size of your equipment?
The Case IH Benson manufacturing facility is sporting a big, bright new sign these days — 33 feet tall by 20 feet wide. Nearly twice as tall as the former sign, “It truly is impressive,” says Plant Manager Kim Heiden.
“It predominantly features the Case IH logo, which symbolizes the company’s renewed focus on our customers and the brands that serve them,” Heiden adds. “In fact, the bold red ‘Driver I’ in the logo represents our one-on-one working relationships with customers. It’s also a tip of the hat to our International Harvester roots.”
Heiden says the first shift starts at 6 a.m., “So most of our workforce comes in before the sun comes up. The sign literally lights up the night for us.”