American Society of Newspaper Editors Cancels Convention

Chuck Zimmerman

I think it’s a sign of the times. Some might says it’s because of the economy. I don’t. The media has changed and it’s not going to change back to the way it was.

Thanks to a heads up from Steve Drake, Drake & Company, I learned that the American Society of Newspaper Editors has canceled their 2009 Convention. Here are some particularly telling excerpts from their news release. I’ve highlighted some elements myself:

This is only the second time since ASNE was founded that it has foregone holding a convention. ASNE also canceled its convention during the last critical days of World War II in 1945.

In the meantime, Hall said the organization will increase reliance on the Web to help editors share what they are learning as they reinvent their news organizations for multiple platforms.

ASNE had planned votes at the Chicago convention on bylaws changes that would drop “paper” from its name and expand its membership to include editors of online-only news Web sites and leading journalism educators. That, and the annual election of new board members, will now occur electronically.

“We intend to press on with our transformation of ASNE to ensure its relevance in the digital age,” Hall said. “As we broaden our membership, we will aggressively advocate for innovation in journalism, access to public information, First Amendment rights, diversity and ethical standards.”

How are ag communications groups continuing to be relevant to their members? I’ve mentioned that the lines between print, broadcast and web are blurring. If we’re all doing the same things (photos, video, audio, writing, web editing, social networking) do we still need multiple organizations? Are we duplicating efforts? I’m just posing the questions. I’m a member of all the different ag groups and I’m seeing less differences in them all the time, especially when you have a growing amount of crossover membership with companies that are using multiple communications platforms.

I think this concept of media change needs to also be taken into consideration by ag organizations who hold conventions and meetings to which they invite and credential the media. When was the last time you reviewed your policies? How are you keeping the services you offer relevant and useful to the media attending?

Media

Future Ag Journalists

Chuck Zimmerman

ZimmCast-210 - Monsanto Student BloggersIn this week’s program you get to meet Brooke Hoelscher and Megan Ott. They’re the Monsanto Future Ag Journalist Fellowship students who were set up to cover the Commodity Classic on blogs created by Monsanto – Brooke’s Commodity Insider and Megan’s Classic Chronicle.

We had a nice chat in the media room at Commodity Classic. Brooke is a junior ag communications and journalis major at Texas A&M University and Megan is a Sophomore at the University of Illinois and also majoring in ag communications. They were taking photos, recording audio interviews and shooting video clips during their stay which are posted on their blog. I think that, like me, they’ve still got stories to post too. They’re really grateful for the opportunity they have to attend Classic and see and learn what’s going on in the industry. I’m sure this will help them in their careers.

Both of them are quite familiar with Facebook. I thought it was funny when Megan said she was a little scared when her Mom got on Facebook. Both agree that the internet is where communication is today. They had never heard of Twitter before coming to Classic but found out right away how many people in ag communications were tweeting away.

This week’s program ends with music from the Podsafe Music Network. It’s a song called, “Answers From Me” by Classic Tragic Hero. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 210 (19 min MP3)

Or listen to this week’s ZimmCast right now:Interview with Brooke Hoelscher and Megan Ott - ZimmCast 210

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

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Self-Improvement with Dale Carnegie

Amanda Nolz

Dale Carnegie (1888-1955) is widely recognized for his best-selling self-help books including: How to Win Friends and Influence People, The Quick and Easy Way to Effective Speaking and How to Stop Worrying and Start Living. What started as a night job teaching adults at the YMCA turned into a national phenomenon as Dale Carnegie dedicated his life to teaching others the power of self-improvement.

bumsted For animal and meat science students from across the country, the opportunity was available to take part in these legendary training sessions at the American Meat Science Association Student Leadership Conference held on Feb. 23-25, 2009 in Las Vegas, Nev. Five South Dakota State University participants competed in a meat product development contest during the event with chocolate, peanut butter, cinnamon bacon rolls. I know…intense. I had the opportunity to try these bacon rolls, and I can assure you that they were delicious (calorie count aside). Pictured here is SDSU team member, Jarrod Bumsted, with his bacon rolls.

Anyway, the conference offered three days of Dale Carnegie Training, and I wish that I could have been there as they learned about effective public speaking, conflict management, leadership, teammwork and effective decision making. I have read Carnegie’s books, and I have found them incredibly inspirational and moving. Have you read his books or gone through his training courses before?

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Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Novus International is pleased to announce the appointment of Dr. Joyce Cacho as Chief Sustainability Officer. Dr. Cacho’s primary responsibility will be managing, planning and implementing Novus’s global Corporate Social Responsibility Program and initiatives.
  • Veteran marketing and communications professional Hugh Whaley has joined Broadhead + Co. as director of the Minneapolis-based agency’s growing association and federal government practice.
  • Commodity Wrap, a new prime-time weekly “live” television broadcast designed to further inform and advise farmers and ranchers during these times of large price swings and market fluctuations in commodity prices and inputs will premiere on RFD-TV tonight, March 2, beginning at 7pm (eastern).
  • The DuPont Crop Protection Plus herbicide cost replacement program, which had been available to growers purchasing DuPont herbicides in the western United States, has been extended to provide extra peace of mind to cereal growers throughout the continental United States.
    Zimfo Bytes

    A Classic Event

    Cindy Zimmerman

    Commodity ClassicEveryone at Commodity Classic this year seemed to be impressed that attendance was as good or better than ever, despite the economy.

    “As I understand it, we are either right at the record or over it, so that is phenomenal,” said National Corn Growers Association CEO Rick Tolman. Unofficial numbers I heard were about 4500 total registration with 1500 of those actual corn, soybean, wheat and sorghum farmers.

    Rick TolmanRick says he was pleased to see the producer organizations for four different commodities coming together for the first time under one banner. “We’re too small in agriculture to be fighting among our selves,” Rick said. “Things like Commodity Classic bring us together and help us realize how much we have in common.”

    Concerns about potential changes to the 2008 Farm Bill surfaced at Commodity Classic this week, as the Obama administration unveiled its budget proposal which calls for cuts in farm program spending. “The farm bill is a five year program and we just went through a whole two years of discussions to get that done and finally we get it signed and it hasn’t even been implemented yet and they’re talking about changing it,” Tolman said. “That’s a principal I think is wrong.”

    Listen to an interview with Rick here: cc-09-tolman.mp3

    2009 Commodity Classic Photo Album

    AgWired coverage of the 2009 Commodity Classic
    is sponsored by: BASF and New Holland

    Audio, BASF, Commodity Classic, Corn, Farming, NCGA, New Holland, sorghum, Soybean, Wheat

    IFAJ and AMS Planning Meeting

    Chuck Zimmerman

    IFAJ-AMS Planning MeetingThe IFAJ/AMS planning committee got together since so many of us ag media types were in town for Commodity Classic. Yesterday the group went to Billy Bob’s and the Stockyards before heading to the upcoming conference hotel, the Worthington Hotel in downtown Fort Worth.

    Cindy and I joined the group for a reception meeting last night. The local convention and visitor’s bureau and hotel provided a tour and hosted our reception. We covered the program, which is mostly set now, including speakers. I’ll have more information about this shortly here on AgWired and I’ve got quite a bit of new information to get posted this week on the IFAJ 2009 Congress website.

    For those who don’t know, this year the Ag Media Summit is overlapping with the IFAJ Congress for the first time. It’s going to be a big meeting and I’m looking forward to a great program.

    2009 Commodity Classic Photo Album

    AgWired coverage of the 2009 Commodity Classic
    is sponsored by: BASF and New Holland

    ACN, Ag Media Summit, IFAJ, LPC

    Agritechnica at Commodity Classic

    Cindy Zimmerman

    It’s an odd-numbered year, which means it’s an Agritechnica year.

    Agritechnica representatives Annette Reichhold (left) and Dr. Malene Conlong were talking with farmers at the Commodity Classic this week about planning a visit to Hanover, Germany for the event November 10-14.

    “Agritechnica attracts 340,000 visitors from all over the world,” says Malene with conference organizer DLG – the German Agricultural Society. She says that Agritechnica is considered the global agricultural “gathering point” and is often the chosen venue for manufacturers to unveil new innovations.

    But Agritechnica is more than just an equipment show. “We bring together farmers from all over the world, we have special forums, we have conferences where farmers actually get together to talk about global issues,” said Malene. This year the special focus is on soil and water issues. “We are presenting some of the potential solutions to those issues in various parts of the world.”

    Listen to my interview with the Agritechnica ladies at Commodity Classic here: cc09-agritechnica.mp3

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    is sponsored by: BASF and New Holland

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    The Classic Whaley

    Chuck Zimmerman

    ZimmCast-209 - The Classic WhaleyCindy took this picture of Hugh Whaley, (l) Broadhead+Co and Barry Nelson, John Deere, during the Commodity Classic trade show. That gives you an updated look at Hugh since I used an old one in the story about his moving to Broadhead+Co.

    Hugh Whaley and Barry NelsonAs things slowed down today I got to sit down and visit with Hugh about his new position. It made for a good Commodity Classic week ZimmCast. Hugh is a very good friend and I’m glad for this opportunity he has. He’s be working on obtaining, managing and working with farmer driven organizations, not for profit groups, agricultural associations as well as governmental organizations. This fits right in with the kind of work that he’s been doing which includes working with the United Soybean Board and other checkoff groups.

    Hugh says he’s going to continue his involvement in organizations like NAMA, NAFB and others so we’ll be seeing him around still. One of his first duties will be working on an existing Broadhead+Co account, the California Almond Board.

    You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 209 (9 min MP3)

    Or listen to this week’s ZimmCast right now:Interview with Hugh Whaley - ZimmCast 209

    The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

    2009 Commodity Classic Photo Album

    AgWired coverage of the 2009 Commodity Classic
    is sponsored by: BASF and New Holland

    Agencies, Audio, Commodity Classic, ZimmCast

    Disease Management for Wheat

    Cindy Zimmerman

    With global demand for wheat up to more than 25 billion bushels, proper disease management in wheat and cereals is more important than ever and that was a hot topic at the 2009 Commodity Classic in Texas this week.

    Arlen SudermanBASF hosted a panel at the conference to examine how today’s technology can help manage disease in wheat and cereals to meet the growing global demand for grain. The panel featured analyst Arlan Suderman of Farm Futures Daily, who set the stage by summarizing the global view for wheat production and demand, noting that production did exceed demand last year for the first time in several years, but demand also increased, so stocks remain tight.

    “Rebuilding stocks is difficult due to wide yield variability caused by weather and disease,” Suderman said. “Greater yield stability and productivity will be essential for meeting the world’s food and feed needs over the next five years.”

    Listen to Suderman’s comments here:
    cc09-basf-suderman.mp3

    Download Suderman’s comments with this link – Arlen Suderman

    BASF Wheat panelAfter Suderman’s comments, BASF technical experts on plant disease, Drs. Gary Fellows and Gary Schmitz, talked about how BASF products can help increase global production of wheat and other cereal grains by controlling the most aggressive diseases that affect those crops.

    “Preventing disease right from the beginning is important to get seedlings off to a healthy start,” Dr. Schmitz said. “As the plant matures, disease pressure increases, so it’s critical to continue protecting the plant throughout its lifecycle.”

    BASF’s product portfolio for wheat includes Charter® and Stamina™ fungicide seed treatments, Headline®, TwinLine™ and Caramba™ fungicides.

    2009 Commodity Classic photo album

    BASF at Commodity Classic photo album.

    AgWired coverage of the 2009 Commodity Classic
    is sponsored by: BASF and New Holland

    Audio, BASF, Commodity Classic, New Holland, Wheat

    All American Cowgirl Chicks

    Chuck Zimmerman

    Trish LynnTrish Lynn (r) and the All American Cowgirl Chicks were at Commodity Classic sponsored by RFD-TV. Trish says they were real proud to be here.

    The Cowgirl Chicks are a rodeo entertainment team that rodeo just about every weekend. They do about 85 performances a year, including outside the country. They’re trick riding professionals using castaway horses. They have to spend a lot of time working with them to train them. Trish says it’s a commitment and dedication to live the cowgirl way of life.

    You can listen to my interview with Trish here: cc-09-cowgirls.mp3

    You can also download the interview with this link: Trish Lynn Interview (mp3)

    2009 Commodity Classic Photo Album

    AgWired coverage of the 2009 Commodity Classic
    is sponsored by: BASF and New Holland

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